Jentry Prine

***** ***** ***** ******

Alsip, IL 60803

630-***-****

addusz@r.postjobfree.com

SUMMARY

Creative, dynamic and team-oriented marketing professional with 20+ years of experience in marketing/ branding design, development and implementation, including new product launches. Exceptional time management, data research/analysis, creative design and interpersonal communication skills. Core competencies include:

• Marketing & Promotional Campaigns ! Brand Marketing & Social Media

• Market Identification & Capturing

• Event Planning & Coordination

• Creative, Media & Business Writing

• Traditional & Online Visual Messaging

• Market Research & Consumer Trend Analysis ! Multi-Media Advertising & Communications Skills include Adobe Creative Suite, Microsoft Office, and Fine Art Illustration. EXPERIENCE

HOIST MATERIAL HANDLING (Formerly Hoist Lift Truck) East Chicago, Indiana

8/2012 to 1/2020 Marketing Manager

Planned and coordinated strategies for marketing and communication programs concerning U.S.- manufactured, heavy-duty, high-capacity lift trucks. Scope of responsibility included all creative campaigns

(design), content marketing (email, social media), print campaigns and digital marketing. Partnered with a team of marketing specialists, sales executives, engineers and senior managers to achieve goals for brand building, customer communications and market development.

• Developed and implemented advertising campaigns, print collateral, websites and other marketing tactics for the corporation and seven subsidiary companies.

• Key participant in the development and launch of two new product lines; created and managed separate marketing campaigns for these products to achieve goals for market penetration.

• Worked closely with the engineering and sales teams to develop marketing materials and email campaigns for product launches and product technology innovations/upgrades.

• Collaborated with marketing and sales teams to conduct market research, analyzing both standard and niche product performance across several industries. Jentry Prine

11624 South Tripp Avenue

Alsip, IL 60803

630-***-****

addusz@r.postjobfree.com

(Continued...)

• Designed and executed annual, seasonal and special marketing campaigns encompassing trade shows, dealer meetings, NFP partner events and digital communication initiatives.

• Oversaw multi-industry research, collecting data via cold calling, email and trade show participation to develop strategies for new product launch, pricing and market parity.

• Partnered with the sales team to design product presentations for both new and existing customers, including printed marketing collateral and PowerPoint slideshows.

• Teamed with the company president and VP of sales to create product pricing, advertisements and marketing collateral for annual dealer meetings and trade shows.

• Planned and orchestrated annual blood drives in conjunction with the NWI American Red Cross, along with food drives for the Indiana Salvation Army.

• Wrote and distributed both print and online press releases and company announcements.

• Scheduled and supervised in-house photo and video shoots, and all graphic design work. NORTHCAPE INTERNATIONAL/CHICAGO WICKER

Bedford Park, Illinois

2005 to 2012 Marketing Coordinator

Developed and rolled out marketing programs to support directives by the president, creative director and other stakeholders at the company’s corporate headquarters.

• Prepared monthly advertising campaigns (print and digital) and collaborated with sales and creative teams to update the company website, magazine advertisements and press releases.

• Planned and executed semi-annual trade shows, including showroom layouts, booth designs, marketing collateral and signage.

• Oversaw all corporate communication programs, including company news and product updates.

• Coordinated photography; re-touched photos via image manipulation and color correction.

• Managed vendor relationships, arranged travel and handled other administrative affairs. Jentry Prine

11624 South Tripp Avenue

Alsip, IL 60803

630-***-****

addusz@r.postjobfree.com

(Continued...)

WINDY CITY NOVELTIES/CHEMICAL LIGHT

Vernon Hills, Illinois

2002 to 2005

HALO BRANDED SOLUTIONS

Deerfield, Illinois

1999 to 2002

Graphic Designer

• Developed layouts, illustrations and designs for catalogs, special event mailings, brochures, logos, advertisements, sell sheets, websites and other items.

• Partnered with creative teams to define project objectives and scope, define target audience, prepare thumbnail sketches and determine appropriate sizes, formats, printing, binding, etc.

• Performed all processes from start-to-finish: collect for output, image scanning, manipulation and retouching, photography, color processing, illustration and multi-media production.

• Followed up to ensure that colors, sizes and designs met specifications/ requirements. Organized, tracked, labeled, archived and backed up art files for future reference. EDUCATION

COLLEGE OF DUPAGE

Glen Ellyn, Illinois

Associate of Applied Science in Advertising, Design & Illustration

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