Mark J. Feldman

Accomplished and Diverse

TECHNOLOGY MARKETING & COMMUNICATIONS LEADER

addusn@r.postjobfree.com

301-***-****

Blog: multichannelmark.com

http://www.linkedin.com/in/markjfeldman

Diverse growth-focused brand and business builder with an accomplished record of creative and targeted integrated marketing, data-driven strategies and tactics driving growth and delivering effective ROIs

Areas of Expertise

Branding

Multichannel Marketing

Strategic Planning / Tactical Execution

Big Picture Strategist/Creative

Early Stage Companies

Content

Hubspot / Email Marketing / Marketing Automation

Digital / Traditional Marketing

Public Relations

Demand Generation

Lead Generation

Product Marketing

Creative Leader

SaaS Marketing

Technology Marketing

Diverse Vertical Experience

SaaS Marketing

Hands-on

Strong project management skills

Sales-centric

PPC / SEO / Social Media / Video Marketing

Messaging

Partnerships

Website Development (e.g. WordPress)

Mentor staff

Employee Communications/Engagement

Sales Enablement

ABM / Buyer’s Journey / Conversion Expertise – Acquisition and Retention

B2G / B2B / B2C

Accomplished team leader including coaching and development

Agency / Vendor / Budget Management

Establishing and Delivering KPIs, MQLs and SQLs

Event Marketing

Persona Development / Targeting / Engagement

Metrics / Analytics

Professional Experience

.

CVP (CUSTOMER VALUE PARTNERS) FAIRFAX, VA September 2016 – Present

Director, Marketing and Communications

Founded and grew marketing and communications department at growing Federal government contractor including staff, budget and strategic plan and execution

Created revitalized brand, revenue growth and expansion from a “small” to “medium” company leading to company’s 250+% revenue and growth

Led the development/execution of marketing plan including branding, digital marketing, social media, email marketing automation, content, sales support, channel marketing, awards and membership management, 100+ content (video, blogs, thought leadership, etc.), new brand and website

Grew all social channels by 4x

Developed metrics model dashboard and report synthesizing website, social, paid and leads, growing all traffic 3x

Established and expanded thought leadership and content including the creation of an on-going speaker series with major academic institution

Developed targeted Account-Based Marketing Plan in support of specific Federal, state, and local contract opportunities

Developed metrics modeling integrating and synthesizing disparate data (Google Analytics, LeadLander, marketing channels (website, social, email, etc.) used to optimize and target marketing initiatives and report to leadership

SYNAPSIFY, BETHESDA, MD January 2012 – August 2016

marketing Consultant and Advisor

Evolved from advisor to consultant to expanded on-going engagement as marketing lead for digital social analytics/content B2B SaaS software company.

Focused on new company direction including launch of new product

Revamped branding and integrated marketing effort including research, lead generation, content marketing, social media, website/microsite, and lead nurturing/conversion.

(Mark J. Feldman p 2 of 2)

INDEPENDENT MARKETING CONSULTANT, NORTH POTOMAC, MD AUGUST 2012 – August 2016

Developed strategic and tactical marketing programs for entrepreneurial and established companies in digital services, software and professional services

Medical / Surgical Company

Developed comprehensive integrated marketing plan for healthcare company including inbound and outbound marketing, branding, lead generation, conversion, research, patient experience, reputation management; streamlined short-term and long-term digital marketing strategy to include PPC, Facebook advertising, retargeting, social media reputation management, streamlining all efforts leading to initial double digit growth of conversions (likes, consultation appointments) through fusion of creative and data-driven decisions.

Commercial Construction Services Company

Early stage SaaS business in the commercial construction space. Accomplishments include brand development, launch strategy, inbound and outbound marketing, and marketing automation.

HEALTHCENTIVE, Washington, DC August 2011 – Aug 2012

Lead marketing Executive

Led Marketing for Health analytics start-up

1105 Media, Falls Church, VA January 2010 – August 2011

Director of marketing

Led brand, corporate and sales marketing for Federal and State Government multi-platform digital and print publishing media company focused on marketing products and services (interactive/digital, print and event brands)

Reorganized and reinvented department to function as an in-house agency, delivering higher quality and quantity of marketing in support of revenue-focused initiatives

Led the development of a new company-wide branding effort including a campaign in support of the corporate brand and eight individual brands including research, positioning, messaging

Developed and implemented comprehensive multi-channel marketing plan including digital and traditional efforts – create and launch new website, integrated e-communications, social media, lead generation, co- marketing partnerships, PR, events, sales marketing/support, webcast, etc.

Successfully led the creation of a multi-phase marketing effort (online marketing, print advertising, social media, web integration, etc.) in support of a brand extension event, driving historic revenue goals and exceeding budget by double digits for sponsorships and ticket sales/registrations

Conceived company’s first marketing effort in support of a massive government IT research study including generating new leads and increased recognition for company and study.

Additional Experience

MARKETING CONSULTING PROJECT WORK 2008 – 2010

PROVIDED STRATEGIC, TACTICAL AND CREATIVE SERVICES

ELECTRONIC RETAILING ASSOCIATION, Arlington, VA 2007

Chief Marketing Officer

JBN REALTY INVESTMENT INC., ROCKVILLE, MD 2002 – 2006

Vice President / Marketing & Business Development

DATABID.COM CORPORATION, VIENNA, VA 2000 – 2001

Vice President / Marketing

PARAMOUNT TELEVISION / WDCA-TV, WASHINGTON, DC 1989 – 1999

Director of marketing & Promotion

Education

Bachelor of Science in Broadcasting & Film; Minor in Marketing, Boston University, Boston, MA

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