Sales Manager

LALLITT SABLOK.

Contact Nos.: +91-114*******/ 730-***-****/ 981*******/ 995-***-****

E-Mail: adduis@r.postjobfree.com

PROFILE SNAPSHOT - HOME APPLIANCES industry back ground in companies like Eureka Forbes, Whirlpool, Onida, Kenstar, Inalsa & Sunflame.

CORE COMPETENCIES

Gn. Trade Sales & Marketing Modern Trade Operations Business Development

P & L of Business Business Operations Business Commercial Management

New Product Launching Brand communication Key Account Management

ATL & BTL Activities Product Promotions HR & Manpower Management

Nov. 2018 Onwords. SUNFLAME ENTERPRISES. PRODUCT HEAD

-Strategic planning for future and creating business plan with sales volume, value, pricing, profit margins by product line, target market share & product generation plan

-Manage all India operations for the Cooker Hood & Small Appliances category and achieve BU sales & gross margin

-Develop strategic road map for the Cooker Hood & Small Appliances product category.

-Involved in Market Research for Product life Cycle,Market Size, Style Design Model Trend, Trade partners reaction, End Consumer feedback & Pricing - MOP.

-Planning & Coordinating on Shipments,local & Outstation Inventory.

-Coordinate & Involved in ATL/BTL campaign to improve the brand health & preference score

-Product life cycle management, new product development and manufacturing platforms planning

-New product launch in key markets, Trade conference and Consumer/Trade exhibitions

-OEMs selection and development for potential sourcing

-Channel management and key accounts management

-Develop merchandising & sales training material

-State wise product category review & corrective support to be provided in form of Offers, Schemes, Discounts, Manpower, Training, Promotion & After Sales Service.

- Develop strategic road map for the product category in terms of State wise & Model wise Sales plan.

-Periodic visting Distrbutors & Retailers to make strategies to Counter Competition.

-Planning & Coordinating with Commercial team on Outstanding, Aging & Revenue Genration.

July. 2018 to Oct. 2018 Westinghouse Home App Business Head

Responsible for North India Gn. Trade & Modren Trade.

Developing Westinghouse Brand in Appliances Market by Product Price Placement & Procourement Strategies.

Strategizing the marketing initiatives, including market segmentation.

Successfully Enhancing business of Small Appliances in North India through key Strategies, Key Account Management & handling a team size of 30 persons which consisted of Regional Managers, Branch Sales Managers, ASMs & Commercial Managers.

1.Maintain healthy relationship with key Modren Trade customers (Category, Buying & Operations).

2.Maintain terms of Trade with Modern Trade Chains.

3.Interact with Category Manager / Store Managers to improve performances.

4.Negotiating on Price, Costs, Delivery & Specifications with buyers & Managers.

5.Develop and manage an efficient distribution network to improve sales performance. Conduct market research to understand competitors and market trends.

7. Developing strong National Vendor base for supplying Small Appliances like Mixer Grinders, JMG, Choppers, Dry Irons & Steam Irons & Inductions Cook Tops.

8. PROFIT & LOSS RESPONSIBILITY

July 2016 – July 2018 INALSA HOME APP. GM Sales & Strategies.

Key Result Areas:

Responsible for North India Gn. Trade & Modren Trade. Turn Over 70 Cr.

Strengthening INALSA Brand in Appliances Market by Product Price Placement Strategies.

Conducted Seminars & Meetings with Defence Minestry for Rate Contract, Architects, Builders & Consultants for Brand registration & Bulk Project order.

Involved in overall product management functions including Pricing & Distribution Network.

Strategizing the marketing initiatives, including market segmentation.

Successfully Enhancing business of Small Appliances, FANS, GEYSERS, COOK TOPS & COOKER HOODS in North India through key Strategies, Key Account Management & handling a team size of 50 persons which consisted of Regional Managers, Branch Sales Managers, ASMs & Commercial Managers.

Aug. 2014 to June 16. VITEK APPLIANCES INDIA. as GM.

First Year Achievement – Over all Business Achievement of 134% of Annual Business Pla by Team Building, Network Correction & Expansion, Annual & Quarterly Turn Over Tie Ups, Retailers Prices Corrections, Retailers Secondary Schemes, Branding Activities & Foreign Trip Scheme.

European MNC. In Air Coolers, Heaters & Kitchen Appliances. MNC prevailing in E. Europe & Russia with 4 Brands e.g. VITEK, MAXWELL, RONDELL, REGAIN. www.vitek.in & www.vitek.ru

Key Result Areas:

Responsible for all branches of North India Plus Air Coolers Complete Business in terms of

- Developing & Procuring Air Coolers Models through reputed Vendors.

- Setting MOU terms with Vendor for Replacements, Spares & Warranty.

- Approving Models on the basis of all technical tests like Transport Drop Test, Minimum12 hour continues running test of Pumps & Motors, Fan Blade breakage test, Water Tank Full Cooler bending Test, Wheels Portability Test etc. Cable & Switches Plug Test, Honey Combs Pads Quality & Density test, Air Delivery Test, Air Cutting Test to Control Sound levels & Packing thermo Cole strength test etc.

- Designing Packaging & Labeling as per MRTP & Weights Measurement Laws.

- Branding & Graphics.

- Designing Warranty Cards, Users Manuals & all kind of Catalogues POS etc.

- Managing Minimum Inventory & planning its dispatches on the basis of volume of business, seasonality factor & costing,

- Setting Pricing structures & Schemes on the basis of VAT & TAXES of all India States.

- Setting Trade Schemes e.g Off Season Booking Schemes & Booking plus Lifting Schemes.

- Setting Advertisement & Publicity Budgets based on Sales Volumes Plans.

Establishing & Developing Strong Channel Network of Distributors & Retailers.

Establishing & Promoting VITEK Brand through ATL & BTL activities.

Planning & Executing overall product management functions.

Strategizing the marketing initiatives including market segmentation and providing guidance in implementing.

Recruitment, Selection, Training & Development of right Manpower.

Successfully generated the business of Tower Fans, Heaters & Small Appliances in North India through key Strategies, Account Management & handling a team size of 15 persons which consisted of Branch Sales Managers, ASMs & Commercial Managers.

July 2007 to April. 14. Elekta Gulf Dubai UAE

Elekta is a regional brand of UAE of White goods Refs, WM & LED.

Handling Retail & UAE business worth of 75 lac Dirham’s. pm. 9cr P.M INR & Annualy 100Cr INR.

Major Achievements

Established Elekta brand Products in UAE major Stores Car four, Fatima, Lulu, Al Grand, Al Zahids through recruiting training & developing end consumer sales teams. Price Corrections against competition, Corrections in Margins & Incentives through bulk deals, branding activities like Ghandola etc to make brand visible.

Established UAE local Market by Correcting Pricing for Local small Scale Sellers.

Established Fikri Whole Sale Market by providing Bulk deal prices so that they can convert Africans & GCC countries big traders. Providing them FOR to African & GCC countries buyers.

Jul'02 to June 07. MIRC Elec. Ltd., Ghaziabad ONIDA Washing Machines & Air Conditioners.

Highlights:

Headed a team of 8 sales personals and spearheaded sales in UP & Uttaranchal with turnover of Rs. 30 Cr. of Washing Machines

Managed a network of 400 dealers/ distributors through a team of 10 sales personals

Established & developed dead markets like Dehradun, Agra, Lko & Kanpur with incremental business of 30% Annually

Promoted as Senior Business Manager from Business Manager in Apr’04

Played an important role in managing key accounts e.g Kandioners Meerut, Ma Ambe Agra, Image El. Bareilly, Tewatia Lukhnow, Sadana Lukhnow, Laxami Kanpur, Chadha Kanpur, Sandeep Dist. Allahabad, National Gorakhpur.

Enhanced Business by 25% in Punjab for Home Appliances.

Major Achievements

Continuously remain Number one Zone from 2002 to 2005 in selling highest Number of Washing machines in All India.

Achieved a highest value turn over award in 2005 including Washers, Washing machines & Air Conditioners in All India.

Nov’99 to Jun’02 KENSTAR - VIDEOCON, Ghaziabad as Branch Manager.

Highlights:

Adeptly spearheaded sales in West UP & Uttaranchal for KENSTAR Brand AIR COOLERS, MICROWAVE OVENS, AIR CONDETIONERS, MIXER GRINDERS & WATER PURIFIRES.

Holds-the distinction of consistently achieving pre-set targets as per value & quantity

Managed a network of 200 dealers/ distributors

Established & developed dead markets of Meerut, Saharanpur & Bareilly with incremental business of 24% Annually

Major Achievements

Promoted as ASM to Deputy Manager on achievement of 100% of 1999 - 2000 Targets.

Promoted as Branch Manager on achievement of 2000 – 2001 Annual targets.

Aug’95 to Oct’99 Whirlpool of India, Delhi - Haryana as Deputy Manager-Sales

Highlights:

Played a stellar role in managing sales worth Rs. 12 Cr. per year of Washing Machines, Refrigerators & ACs

Efficiently developed key clients such as Better Deals, Manoj Ele. Delhi, Dawar Sales, Khera Ele, Haryana; generated sales of Washing Machines in 1995-97 and escalated the market share by 4%

Recognized as the Best Performer across India in 1998.

Major Achievements

Established Delhi’s Washing machine Distribution & created All India Number One Distributors Better Deals in 1996..

Transferred to Haryana with complete responsibility of Washing Machines plus Refrigerators business. During that period kelvinator brand was going to their parents company from Expo Machinery. The Major threat was shifting distribution Market/network to Electrolux Kelvinatory. During My Complete Tanuere None of my party shifted to Electrolux Kelvinatore.

Major Achievements.

Awarded Best Sales Manager 1998.

July 1988 to July 1995 Eureka Forbes Ltd. – Delhi & Punjab ASM

Highlights

Joined as Frontline Sales Person.

Promoted as Sales Super Visor 1990

Transferred to Punjab as ASM 1992

Transferred to Delhi as Sr. ASM 1994 with responsibility of Delhi & Punjab

Major Achievements

Through out tenure 100% achievement of Targets.

Awarded Best Sales Person every year. From 1988 to 1994.

Promoted & Up graded every year 1988 to 1994.

EDUCATION

MBA (Marketing) from Birla Institute of Management Technology, Delhi in 2001

B.Com. from Delhi University in 1988

PERSONAL DETAILS

Address: F-72, Ground Floor, East of Kailash, New Delhi–110065

Languages Known: ENGLISH, HINDI & PUNJABI

Phone No. 730-***-****, 995-***-****

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