ASHLEY RODRIGUEZ

Email: addud2@r.postjobfree.com Mobile: 347-***-****

Professional Experience:

January Digital, New York, NY January 2019 – present

Manager, Client Service & Strategy

Managed budget, strategy and execution for digital marketing performance channels including Paid Search, Affiliate, Display and Paid Social Remarketing and Prospecting for multiple business across CPG & luxury retail verticals

Partnered with analytics teams to evolve attribution models to identify client growth opportunities

Managed priority and ad-hoc projects from kick off to evaluating program performance

Established revenue, ROI & KPI goals for each digital channel and tracking results to business goals

Evaluated new channels and technologies to help clients hit their business goals

Developed competitor tracking analysis for clients to provide recommendations on improvements

UNIQLO USA, New York, NY September 2017-December 2018

Associate Marketing Manger

Owned Paid Search, SEO and Display (Prospecting and Remarketing) channels

Managed promotional calendars, and budgets and communicated marketing cadence to external agencies and partners

Leveraged analytic tools to understand customer behavior, evaluate campaign performance and distill insights to help drive ecommerce growth

Optimized and monitored site health and identified errors, implemented necessary re-directs

Worked with in-house graphic designers to create Display assets

Packaged and managed assets with 3rd party vendors and agencies from execution to reporting on performance to relevant team members

Pulled and recapped weekly reporting, analyzed data and contributed insights to team members

Aided in development of digital media benchmarks

Developed and executed A/B tests across landing pages and digital campaign assets

Hiscox USA, New York, NY September 2016- August 2017

Digital Marketing Consultant (Contract)

Executed technical changes to the website architecture to improve SEO performance

Implemented content optimizations across the desktop and mobile site

Regularly monitored site health (desktop/mobile) via sitemaps, webmaster messages, domain authority and identified 404 errors, re-directing implementations

Monitored blogger network and performance and explored directory listing opportunities

Monitored SEM and Display performance and investments

Worked with in-house and agency graphic designers to create creative for various social platforms (Facebook, Twitter, Instagram and LinkedIn)

Created marketing copy across site

Managed affiliate partnerships through Commission Junction platform, SureHits bidding platform, and Contactability bidding platform

Worked with social media manager to create blog content/ editorial calendar and partner content calendars

Managed a team of two to work through changing content management systems from Rhythmyx to Drupal

Education:

Temple University- School of Media and Communications, Philadelphia, PA B.A. Strategic Communication

Technical Skills:

Microsoft Office (Word, Excel- VLookups Pivot tables, PowerPoint, Outlook), Google Analytics, Wordpress, Google/Bing Ads, Google My Business, Basecamp, Google Search Console, JIRA, Facebook Business Manager, Tableau, Asana, Trello

Certifications:

Google Search Ads, Google Shopping Ads, Google Video, Google Analytics, Google Programmatic

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