Tom Reller

Yardley PA ***** addtyv@r.postjobfree.com

215-***-**** linkedin.com/in/tom-reller

CORPORATE COMMUNICATIONS LEADER

A global internal and external communications leader with experience in both agency and corporate environments. Proven ability to develop and implement media relations, public affairs, internal communications, digital, crisis/reputation management and sales support initiatives. Track record of generating strategic, proactive publicity in an increasingly competitive and complex regulatory/legal environment. AREAS OF EXPERTISE

• Corporate Communications

• Media Relations

• Public Relations

• Strategy

• Internal Communications

• Writing/Content Development

• Digital Media

• Technology

• Crisis Management

EXPERIENCE

ELSEVIER, New York and Philadelphia 2007-2020

Vice President and Head of Business Partner Communications 2010 – Feb. 2020 Led a global team of up to 12 responsible for linking the Global Communications group to business units, understanding business needs and applying the right communications messages, tactics and programs to help them achieve their objectives. Directed strategy, execution and problem-solving for internal and external corporate communications. Acted as a central communications counsel and resource for the CEO for senior management.

• Successfully evolved the company’s corporate narrative from that of a traditional publisher to a technology rich information and analytics company.

• Created campaigns and content for the company intranet, encouraging employees to engage as external brand ambassadors.

• Represented the company as Head of Public Relations and official spokesman, actively engaging with media and other external communities via twitter @Tomreller, media interviews and ElsevierConnect.com. Minimized reputational risks by publicly explaining complex issues and positions in a clear and convincing manner.

• Worked with marketing colleagues to create compelling, relevant content (news, reports, stories, blog posts, events, etc.) to engage target audiences to increase product usage or lead generation.

• Improved the company’s reputation by building and leading the company’s first corporate blog (an award- winning online community and information resource, ElsevierConnect.com)

• Developed and nurtured external corporate social responsibility (CSR) relationships, broadening Elsevier’s influence and generating goodwill, including partnerships developed through the Elsevier Foundation. Interim Head of Global Communications 2014 - 2015

Led the Global Communications team of 23, reporting to the CEO for an 18-month period while the company recruited for a permanent Europe-based professional.

• Added internal communications and management team responsibilities to ongoing duties as the company spokesman and Vice President/Head of Global Corporate Relations and enabled a seamless transition.

• Performing dual executive roles saved the company over $300k in salary expenses while I maintained high group performance continuity and employee retention. Director, Corporate Relations 2007 - 2009

Filled a newly created position to run public relations for Elsevier’s health and pharmaceutical marketing businesses and build overall U.S. communications capabilities.

• Created budgets, hired PR agencies, developed strategies and launched thought leadership programs that resulted in 50+ earned articles per year.

• Launched the Nurse Faculty Leadership Academy with Sigma Theta Tau International that engaged over 40 nursing school institutions per year. (named an Honorary Board Member of STTI)

• Promoted to VP and global group lead after two years.

(Elsevier is the world’s largest provider of scientific, technical and medical (STM) information products and services with

$3.4b revenue and 18% market share, part of RELX Group (formerly Reed Elsevier), a world-leading provider of information and analytics for professional and business customers across industries.) Tom Reller addtyv@r.postjobfree.com page 2

MERRILL LYNCH, Princeton, NJ 2004 - 2006

Vice President, Public Relations

Recruited from the agency account team to assume role of public relations manager for the firm’s Global Private Client Group, Strategic Marketing and Brand Management.

• Led the financial service industry’s largest and most successful local public relations network, managing agency resources of $3.5 million and 140 spokespersons throughout the U.S. Increased both quality and quantity of placements year over year (1,600 placements and 270 million impressions in 2005).

• Developed and executed innovative content integration programs that delivered messages and replicated the client experience in controlled and compelling environments. Functioned as lead producer, director, editor, talent scout, media trainer and writer in airing programs on television, radio and online media.

• Managed release of the first Merrill Lynch New Retirement Survey, which resulted in more than 900 placements. Coordinated successful message integration between firm’s website, magazine, direct mail, and internal communications groups. Efforts earned Employee of the Month award (140+ person org.).

• Program campaigns nominated for awards by PR Week and SABRE. Maintained #1 ranking among competitors for coverage volume and favorability.

BURSON-MARSTELLER, Dallas, TX and Washington, D.C. 1999 - 2004 Manager, Public Affairs Practice

Account manager in the public affairs practice of the world’s second-largest integrated marketing and communications firm (PR Week Agency of the Year, 2003; www.bm.com). Promoted from Senior Associate.

• Network manager for local brand communications campaign for Merrill Lynch Global Private Client, a $3.5 million Key Client Relationship (KCR) account. Supported strategic account direction and program implementation supervising a staff of 19 and a network of 90 spokespersons in 16 markets.

• Oversaw budgeting, billing, staffing, performance reviews and team building. Performed media training, reviewed bylines, developed messages and managed media relationships for senior executives.

• Managed agency support for a successful “Total Merrill” brand launch event and campaign, coordinated local media strategy in response to the New York Attorney General investigation and implemented a segmented brand awareness campaign for new Private Banking division.

• First professional hired in newly opened market. Worked with market leader to grow organization from 2 to 25 professionals and $7+ million in revenue.

• Additional client assignments included Accenture (trade media), Waste Management (crisis), Safety Kleen

(crisis), and airBand Communications (telecom start-up). ADDITIONAL RELEVANT EXPERIENCE

WASHINGTON POLICY AND ANALYSIS, INC., Washington, D.C. Associate for Legislative Affairs

• Managed government relations consulting projects with consortium of Japanese and Norwegian energy companies. Wrote hearing summaries, strategy plans and formulated client’s key messages with target audiences and groups.

SISTER CITIES INTERNATIONAL, Alexandria, VA,

Assistant to the Executive Director

• Communications aide for a non-profit association that pairs U.S. and foreign cities for economic development, education and cultural exchanges.

THE WHITE HOUSE

Intern, Office of Presidential Personnel

• Performed administrative support to the combined office for Energy, Environment and Transportation. EDUCATION

Master of Arts, M.A. in Legislative Affairs, GEORGE WASHINGTON UNIVERSITY Bachelor of Arts, B.A. in Political Science, UNIVERSITY OF MARYLAND

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