ERIKA ANGELA C. ESTRADA

B* L**, St. Mark Street, Veraville 2

Pulanglupa Dos, Las Piñas City

+639*********

addtt5@r.postjobfree.com

EDUCATION

****-**** ** ** ***** UNIVERSITY

Bachelor of Science Degree in Commerce, Major in Marketing Management, 2017. Dean’s List: 2nd Term, AY 2014-15, 3rd Term, AY 2014-15, 1st Term, AY 2015-16, 2nd Term, AY 2015-16, 2nd Term, AY 2016-17, 3rd Term, AY 2016-17

2009-2013 ST. JOSEPH’S ACADEMY

High School Diploma, April 2013.

WORK EXPERIENCE

October 2018 – INFLUENCER AND SOCIAL MEDIA STRATEGIST, PAXFUL Present Responsible for:

• Leading day-to-day management of the company's influencers and global social media accounts to drive brand awareness online and offline

• Executing and optimizing end-to-end social media and influencer campaigns across multiple online channels

• In charge of content ideation and distribution of all social media campaigns to help achieve corporate marketing goals

• Lead content management with Latin American, Chinese, and Russian teams for content localization

• Working closely with the company’s Creative Director in creating content aligned with the company’s branding

• Managing the company’s global social media accounts

• Generating, editing, publishing and sharing engaging content daily (e.g. PR articles, blogs, photos, videos, and industry news) ERIKA ANGELA C. ESTRADA

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• Developing monthly reports on emerging social media trends

• Suggesting new ways to attract prospective customers, like promotions and competitions

• Working with copywriters and designers to ensure content is informative and appealing

June – August DIGITAL MARKETING AND PROJECTS ASSOCIATE, FILA 2018 Responsible for:

• Developing and implementing social media/digital marketing plan

• Planning resources, assembling, budgeting, evaluating and assessing project success, reporting and documenting all projects and events,

• Creating company literature, copies, and other forms of communication as well as graphics and visual projects related to marketing, advertising, promotion, licensing, merchandising, retail and press releases,

• Implementing a content editorial calendar to manage content and plan specific, timely marketing campaigns to ensure a regular publishing schedule,

• Administrating the creation and publishing of relevant, original, high-quality content,

• Plotting design revisions for product development, copyedit, proofread and revise communications as directed by the President and Product Manager,

• Creating catalogs and photo files as needed for both digital and print, and

• Managing E-commerce.

May – June 2017 MARKETING INTERN, FOODPANDA

Responsible for assisting the Digital Marketing Head with the development and implementation of online campaigns and offline marketing strategies to promote Foodpanda on Facebook, Instagram, and E-mail marketing.

ERIKA ANGELA C. ESTRADA

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October – MARKETING INTERN, PETWAREHOUSE PHILIPPINES November 2016 Assisted the Sales and Marketing Head in putting together various online promotions and distributing the said contents on Facebook and Instagram.

CO-CURRICULAR ACTIVITIES

2016-2017 TAKIPSILIM MARKETING COMMITTEE ASSOCIATE Responsible for contacting and negotiating deals with possible major and minor sponsors for the event – Ferrero, White Space. 2015-2016 COLLISION MARKETING COMMITTEE ASSOCIATE

(JUNIOR ENTREPRENEUR’S MARKETING ORGANIZATION)

Responsible for contacting and negotiating deals with possible major and minor sponsors for the event – Wip Caps, Blackwater, Careline.

2014-2015 11:11 PRODUCTIONS COMMITTEE ASSOCIATE

(ECONOMICS ORGANIZATION)

Responsible for creating publicity materials, including posters and videos, for the event.

PERSONAL BACKGROUND

100% social media savvy. Why? Social media is capable of more than what we think. Possibilities and opportunities are endless. Passionate about Digital Marketing. Perfectionist and a team player. Innovative and self-starter. Fluent in English and Filipino. Knowledgeable in different social media management and influencer tools such as Hootsuite, Sprout Social, Falcon.io, and Upfluence. Microsoft Office, video editing programs, Adobe Photoshop and Lightroom. Adaptive, quality and detail-oriented. REFERENCES

Available upon request.