Marketing Sales
Resume:
MARTHA B. POUNDS
East Point, GA 30344
addt7a@r.postjobfree.com
SUMMARY
Conscientious professional with wide range of experience in new business development, marketing support, lead generation, and implementation of new marketing strategies. Competency in identifying and perseverance in approaching decision-makers. Excellent verbal and written communication skills; attention to detail; ability to organize, plan, and complete multiple tasks; self-motivated and able to work well individually with no supervision or as part of a team; leadership skills in coordinating and managing projects; flexible and adaptable in interfacing with both staff, prospects, and clients.
WALDEN BUSINESSES, Atlanta, GA 2007-2015
Marketing Assistant
• Coordinating new business development for 10 Principles by high volume outbound calling
• Composing and editing script writing for all Principles’ projects
• Executing Buy-Side marketing calls to obtain prospects for Principles
• Tracking and submitting weekly lead generation data for Staff Meeting Report each week
• Receiving and redirecting incoming calls from prospects with some level of interest from initial marketing contact
SOUTHEASTERN GRAPHIC FINISHERS, Atlanta, GA 2007-2009
New Business Development and Account Representative
• Developed new business for 3 sales representatives through outbound calling to obtain leads and quotes
• Created personal incremental New Business accounts
• Interfaced with production crew via email and phone to notify of quotes and give statistics for projects pending
• Made customer satisfaction calls to obtain customer rating of service, pricing, and product quality
• Executed market research project to obtain marketing information to assist in sales projection in other states
• Wrote scripts and implemented market research project to obtain information on a products success in new target market
KILLINGSWORTH CPA/SOUTHMARK CONSULTING, Atlanta, GA 2003-2007
Director of Marketing for CPA and Financial Services Firms
• Implemented design and execution of sales, marketing, and new business development strategies
• Composed telephone scripts and managed high volume outbound calling
• Developed new business through surveying prospects, sending out literature, ascertaining level of interest, projecting timetable for future contact, and setting phone appointments for top executives of CPA and Financial firm and their sales forces
• Coordinated and administered quarterly marketing program for CPA prospects
• Tracked new business development activity through salesforce.com and ACT
PIONEER MARKETING RESEARCH, Atlanta, GA 2002-2003
Business Development Assistant to VP Business Development/VP Sales & Marketing
• Designed and implemented successful new business development function for Market Research company supporting two Sales Executives
• Qualified opportunities, generated leads, and set appointments for two Sales Executives in the area of Employee Satisfaction Surveys and general Market Research projects
• Managed ACT database of prospects through the prospecting cycle until they were given to the Sales department as a phone appointment
• Created the scripts to execute cold calling, follow up for sales readiness and appointment setting
FREEMAN TELECOMMUNICATIONS & COMPUTING, Atlanta, GA 1999-2001
Business Development Specialist/Administrative Marketing Assistant
• Created successful new business development function for telecommunications company supporting four sales representatives
• Designed a full-service marketing support system including data base management of prospects in ACT, creation of marketing materials, follow up calendaring and results reporting
• Implemented process to target prospects by area, industry and qualified buyers
• Developed a system to qualify the sale through introduction of products/services, identification of the decision-maker and determination of level of interest
• Interfaced with consultants of carriers represented to acquire approvals, rates and marketing strategy
TURNING POINT SOLUTIONS, East Point, GA 1996-2015
Self-employed/Marketing Specialist
• Providing individualized marketing support to a variety of clients in the follow areas: target marketing, lead generating, pre-sales qualifying, appointment setting, customer satisfaction follow-up, product exposure, market research surveys, information verification, volunteer/membership recruitment, fund raising, order processing
INTERSERV,
Marketing Services Representative, Tucker, GA 1994-1995
• Generated marketing support information to Fortune 500 companies via outbound telemarketing projects, including market research surveys, lead generation, new product exposure, and new business development
EDUCATION
UNIVERSITY OF NORTH TEXAS, Denton, TX
Bachelor of Science/magna cum laude
COMPUTER SKILLS
Microsoft Office Application: Word, Excel, and Outlook
Database Management: ACT and SalesForce
Contact this candidate