Sales Social Media

MBA Tanya González Muñoz

BS Marketing

Mexico April 6, 1984. ********.***@*****.***

Mob. (+521)556-***-****

Native Spanish. High English Proficiency (TOEFL 600 pts). Advanced Computer Skills Result oriented member, seeking a key position in a multinational company; fully engaged to actively contribute to achieve long term goals and profitability with a high discipline leadership team. Sharing knowledge, developing and coordinating strategies in the Mkt/Sales area.

Academic Information

- MBA: Global Master’s in Business Administration for Latin America Managers (Aug 11- Jun 13) Tecnológico de Monterrey CEM & Thunderbird School of Global Management (Mexico City- USA) - 30% Awarded Excellence Scholarship.

- Global MBA for Latin America Managers- MBA Seminar (Oct 2012) Tokyo, Japan.

- Bachelor of Science in Marketing (B.S.) (Jul 05- Dec 09) Tecnológico de Monterrey Campus Estado de México. Professional Experience

General Motors Company. Mexico City- Chevrolet (April 19-Currently) Strategic planning support for 6 car dealers in North Mexico representing 5% of the company sales objective. Designed, implemented and optimized resources to attain sales goals at 90% while industry decreased 15.7% Negotiated at least 60 days inventory per carline while launching new products sales being a logistics consultant. Provide guidance that enhances high performance, incorporating General Motors’ vision and culture to the dealers. General Motors Company. Mexico City- Buick, GMC, Cadillac (Jul 15-April 19) Business consultant support for 8 luxury car dealers in Mexico representing 1% sales objective of the company. Achieved Set, aligned and executed strategies to achieve KPI’s while launching 4 new products to the market Obtained 2 awards for best Buick GMC and Cadillac car dealer out of 28 within Mexico by ensuring the efficiency of business operations as well as setting strategic marketing. TCS-Tata Consultancy Services Limited. Gujarat, Bombay, Chennai, India (Consultancy Company) – CoP Leader and Market Research Domain Academy (Feb 14- Jul 15) Leader of 30 team members to deliver marketing practices across retail, consumer research and media departments for more than 1000 TCS-Nielsen employees.

Creation of digital marketing content by analyzing, comparing and benchmarking best practices of the 10 most successful CPG brands worldwide. Staff support on presentation with Nielsen clients from Asia Pacific and Europe Certified more than 1000 employees on Corporate Marketing Strategies for TCS- Nielsen partnership. Degasa Derivates. (Healthcare Company) Mexico City - Marketing Manager (Promotion) (May 13- Jan 14) Designed, developed and executed a Quantitative Market Research Analysis with Pearson Global Agency. Decision maker that helped company to increase its market share in 5% in some specific categories. Budget allocation planning of $1million USD by prioritizing Market Share, Communication and Brand Awareness. Reported to the General Manager with specific projects, raising directly $30KUSD net sales of the company. Supervised media management strategies and public relations to communicate the new era of the enterprise. Degasa Derivates. (Healthcare Company) Mexico City - Jr. Brand Manager (July 12- May 13) Executed a quantitative marketing research, identified main competitors and launched 2 products yearly, increased gross sales by $2 million dollar extra for the company. Defined current market trends and benchmarking best practices between 3 top competitors allowed to reduce $1.5 million-dollar costs within the company’s products. Supervised selling process identified improvements and won 2 new sales accounts represented $20KUSD yearly. SABIC Polymershapes. State of Mex (Petrochemical Company) -Marketing Analyst (March 09-Sept 11) Developed marketing plan, budget allocation and marketing strategies to increase sales in a 5% annually. Open 2 new markets and follow-up leads from the first contact until closing the sales that represented $10KUSD yearly. Built brand presence by organizing 4 tradeshows, seminars and social media. Established corporate and economic links with transnational companies for business partnerships on trade shows that saved the company 10% of its mkt annual budget.

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