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Manager Marketing

Location:
Cairo, Cairo Governorate, Egypt
Posted:
June 13, 2020

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Resume:

Significant exposure in streamlining of operations & implementing sound business practices enhancing service quality and boosting business & revenue

Possess sound knowledge in business analysis, comprehension/ deduction of insights from activity based as well as overall performance metrics and reports in graphical/ numerical form

Project management experience and proven ability to deliver projects on time and within the budget.

Skilled in Data analysis, business analysis, comparing performance against targets, cost monitoring and control.

Work experience Details

AMANA COOPERATIVE INSURANCE CO.

Project Manager -Strategy Dec 2015 – May 2017

Accomplishments

Completed successfully the SAMA Motor new IT requirements from project planning to execution.

Completed on time the process and change integration for deployment of new applications requirements, and business process implementation.

Responsibilities

Support planning, development and execution of company’s business plan.

Improve Project Management processes through the implementation of a new business case template— enhanced project visibility to determine project status for Executive decision-making.

Track progress of Strategic and IT Projects to ensure they align with your company’s strategic goals.

Provide business analysis for projects that included requirements, success criteria, milestones, Key Performance indicators (KPIs), and Work Breakdown Structures. NATIONAL COMMERCIAL BANK (NCB)

Cards Analytics Manager – Department Consumer Finance Sep 2013 – Sep 2015 Accomplishments

Played key role in implementing cash online transfer thereby exceeding ENR targets by 110%

Distinguished for reducing dormancy in cards by 24% and accounts residency fees by 4 Millions Responsibilities

Assisted the senior management in defining monthly KPI’s, evaluations and business presentations by providing detailed MIS reports, analysis, KPI’s and forecasts (SAS, SQL)

Managed projects related to Credit cards IT enhancement related to authorization.

Prepared cards budget and forecast income for enhancing departmental profitability and organizational bottom lines

Evaluated leads for selling cards through telesales. Design/ manage cross-functional Card Usage and Portfolio programs across cardholder lifecycle to enhancing card spending, balances and revenue

Coordinated activities related to segmenting customers & provide targeted offers to build loyalty like credit limit increases

Assessed business needs, developed new reports and improved processes to increase overall productivity.

Evaluated cardholder spend behavior, seasonal trends for segmenting customers, identifying opportunities enhancing card spending/ customer share, cross selling opportunities for enhancing card usage ENR

Rana D. Nazer

Project Management

Business Analysis & MIS

Energetic, trusted, and detail-oriented Senior business Analysis Manager with good project management skills. Over 16 years of experience in diverse roles across the organizational hierarchy, out of which 8 years in credit cards and loans in banking. Core competencies include:

Project management

Budgeting & Forecasting

MIS reporting

Process enhancement

BI

Credit cards Analytics

Cost analysis

IT Management, Development

Marketing Intelligence

Customer Profitability Analysis

Customer Behavioral Analytics

Analysis tools (Business Object,

SAS)

Healthcare/banking/insurance

BS Computer Science, Louisiana State University, USA 1982 Mobile: +201*********

Email: addsl6@r.postjobfree.com

Female

SAUDI HOLLANDI BANK

Business Analysis Manager - Retail & Consumer Banking Group Aug 2011 – Aug 2012 Accomplishments

Played key role in restructuring consumer products MIS data preparation procedures leading to faster updating of data for the senior management (Business Object)

Review of standard operating procedures

Responsibilities

Spearheaded team efforts related to enhancing sale of consumer product and preparing incentives MIS

Prepared/ presented reports on consumer products KPIs, target setting functions and business analytics to the senior management for finalizing business strategies

Organized new consumer product campaigns in collaboration with marketing

Enhanced departmental profitability by effectively maintaining sales targets and budget

Coordinated activities related to enhancing MIS capabilities across, product and segment ARAB NATIONAL BANK Nov 2004 – Aug 2010

Accomplishments

Accredited for reducing cost paid to FDI by 16% within 1 year in Credit Cards Department by preparing good analysis to clean database

Redesigned/ implemented Credit Cards Department MIS procedures enhancing time-to-market cards by 20%

Implemented technology-based solutions for enhancing functional efficiency and achieving business excellence

Role: Business Analysis & MIS Manager - Retail & Consumer Banking Group – Finance & MIS, Dec 2007 – Aug 2010

Evaluated/ reported on market share highlighting new market trends and patterns

Assessed competitor activities through consistent market research and competitive analysis on segments in the market

Analyzed ATM performance based on transactions, fees paid and fees received

Led a team of 4 employees involved in business planning, MI & analytics for retail banking

Interacted with Product Managers, Segment Managers and Channel Managers to evaluate retail business performance, trends, achievement against targets, cross sell ratios

Prepared/ maintained budgets and business targets for the retail/ finance team

Updated business managers on financial and key performance indicators using detailed reports and presentations

Generated incentive MIS by evaluating sales and incentives.

Evaluated cost / benefit of process reengineering/ automation to reduce cost of processing

Identified key business drivers, highlighted hot spots with suitable recommendations to enhance performance

Assessed retail balance sheet and income statement for reporting variances to retail finance management

Analyzed personal loans sales through reports sourcing by sector/employer/region

Evaluated performance against targets and evaluated P&L impact of variances using OFA Role: MIS & Business analysis Manager- Cards, Nov 2004 – Dec 2007

Led the MIS unit through a team of 5 members. Determined KPIs like Net receivables, Cards in force, Islamic cards performance, Revolvers, delinquencies, Card packages, portfolio types

Highlighted factors related to portfolio, revenue, cost and people dynamics

Assisted the marketing department in providing market studies for areas to be promoted and provided merchant information to be used by credit card holders

Enhanced customer relationships through optimizing revenue opportunities and managing credit exposure

Evaluated customer value tests, campaigns, response propensity models, bad debt performance including performance of customer value strategies

Assisted the senior management in monthly reviews / business presentations by providing accurate analysis, statistics and forecasts for the credit card management team

Collaborated with the sales department in providing data for areas for cross selling and branches data penetration

Supported the marketing department in providing market studies for areas to be promoted and provided merchant information to be used by credit card holders Previous Experience

Saudi British Bank ~ IT officer ~ Jun 1998 – Aug 2000 Business requirements, UAT, Project management, programming using CL and RPG 400,

Riyad Bank ~ Programmer/Analyst (IT) ~ 6 months

Al Nahda Philanthropic Society ~ Programmer/Analyst ~ May 1994 – Dec 1996

Al khaligia Computer Training Center ~ Trainer in Computer sciences courses ~ Sep 1988 – Dec 1990

King Faisal Specialist Hospital ~ Programmer/ Analyst ~ 2 years CICS, Payroll system Academics

Education:

MA (Islamic Studies), Middlesex University, UK 2012

BS ( Computer Science & Minor in French), Louisiana State University, USA 1982

GCE Advanced level, Croydon, UK 1977

Professional Development

Principles of Banking

Financial statement Analysis

Finance for non- financial managers

Supervising skills

AS/400 Query 400

CL command

Advanced presentation

Visa cards authorization

IBM communications system concepts

SAS

SQL

MS office

Personal Details

References:

Sohail Mirza : Head of Consumer finance- NCB

Email: addsl6@r.postjobfree.com

Riyadh, Saudi Arabia

Jehan Tashkandi: Senior Manager – Credit Risk at SABB Email: addsl6@r.postjobfree.com

Mobile: 009***********

Maher Ahmad: Senior marketing manager- ANB

Mobile: 009***********

Riyadh, Saudi Arabia

Kashif Takkur: Deputy head GM- Saudi Fransi Bank

Cards Marketing manager (ANB) Previously

Riyadh, Saudi Arabia



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