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MOHANAKRISHNAN P adds9e@r.postjobfree.com

MBA (Marketing) IIM Nagpur B.E. (Mechanical) - Anna University +91-893******* / +91-960******* Experience in sales, new product development, vendor management, inventory handling & business development SUMMER INTERSHIP 25 Months

Bharat Petroleum Corporation Limited Marketing Intern Apr ’19 - May’19

• Undertook responsibility for monitoring 42 new dealership establishments in Bangalore territory

• Conducted Market research & competitor analysis to determine the CSAT level and improve market share

• Analyzed process systems & suggested effective mechanisms to reduce time required to establish an outlet

• Created database & linked with Mobile app for effective monitoring to increase the focus on lagging territories CORPORATE LIVE PROJECTS

The Better India - Karnival E-commerce Category Management Jan ’20 - Feb ‘20

• Worked on Category Management Project for Haircare category to improve growth at the subcategory level

• Online & Offline competitors - brands, SKU, price point & offtake, were analyzed to identify new opportunities

• Google Trends data was researched to understand category demand & geographical locations to concentrate

• User testing of the platform was conducted to understand customer pain points & requirements Bisleri International Retail growth Nov ’19 - Dec ‘19

• Undertook Retail Growth Project for 3 brands of Bisleri at SKU level, Retailer level & Customer level

• Created shopper engagement funnel & mapped insights from customer’s shopping experience to growth opportunities

• Analyzed Shopper behavior & shopping missions to create shopper profiles and developed marketing strategies

• Retailers & distributors were interviewed for field problems & crafted solutions to attain retail growth Studio Uniforms Go-To-Market Strategy Dec ’18 - Jan ‘19

• Conducted market research to identify the market potential & competitors in the customized uniform market

• Assisted in devising a business plan, pitch deck & formulated GTM strategy to launch the business in 2 new cities Rucha Engineering Pvt. Ltd Business Development Dec ’18 - Jan ‘19

• Analyzed business opportunities for AGV in the B2B sector in Indian & Global market

• Recommended target segments based on competitor analysis, market requirements & growth prospects PROFESSIONAL EXPERIENCE 34 Months

India Yamaha Motor Pvt. Ltd Senior Engineer Jul ’14 - May ‘17

• As Shop Manager led teams responsible for Kaizen shop, Materials stores & Jig Maintenance

• Implemented Theoretical Value Production as SPOC between Engineering and Production team

• Handled process design, material flow, machine & fixture development for several new models

• Coordinated source selection, supplier cost negotiation for asset procurement & job outsourcing

• Established 6 major and 24 variant models as part of the Assembly manufacturing engineering team

• Reduced inventory of stores from 8.8M to 7.1M by implemented high cyclic low inventory system

• Successfully improved the Assembly shop OEE from 69% to 87% in a span of 7 months

• Reduced cost of 32 products by negotiation, annual rate contracts & thus minimized INR 7.1/vehicle

• Eliminated 3 manpower in engine line by process balance, optimization & work area re-design

• Guided the subordinates to win 5 best kaizen awards during inter-departmental competitions EDUCATION INSTITUTION CGPA/PERCENTAGE YEAR

MBA – Marketing Indian Institute of Management Nagpur 3.09/4.33 2020 B.E. – Mechanical RMK Engineering College, Anna University 84.7% 2014 HSC T.I. Matriculation HSS 89.4% 2010

SSC T.I. Matriculation HSS 89.4% 2008

POSITIONS OF RESPONSIBILITY

• Ex. Member - Marketing Club: Coordinated events - 1000+ participants; Organized Marketing heads guest lectures

• Ex. Member - Placement Team: Headed 1st HR Conclave; Organized placement drive - 100+ candidates, 200+ candidates

• Ex. Member - SS Educational Trust: Formulated Trust’s operating policy; Conducted motivational classes, mentored students

• Event coordinator - IMPULSE ’13, RMKEC: Conceptualized 5 events, handled event budget & increased footfall by 35% YOY

• Representative - Road Safety Campaign, IYM: Collaboration with JCCIC, spread awareness, 500+participants CO – CURRICULAR & EXTRA CURRICUAR

• Corporate Event-Infosys Ingenious (Campus Winner), Strategy Event - Aditya Birla & XLRI (Finalist)

• Marketing Event- 1. Parison-IIM K(Finalist), 2.IIT Kanpur (Finalist), 3. Ayur Herbal-IIM N (Winner)

• Sales Leadership (Kraftshala), CAD 2D & 3D, CATIA, ANSYS, ESOL (Cambridge University) Initiatives &

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