Doug Barasch

Los Angeles, CA • 818-***-**** • addrkm@r.postjobfree.com • linkedin.com/in/dougbarasch/

Accomplished developing and digital executing and social comprehensive media marketing, DIGITAL global marketing MARKETING audience strategies acquisition EXECUTIVE to strategist drive growth and leader for entertainment with experience and CPG organizations. innovative brand Highly messaging skilled and at connecting stories. Proven consumers ability to to a work dynamic across online teams experience to ensure via ROI. the Able creation to quickly of leverage skills. Areas industry of Expertise trends include: to gain results for clients. Exceptional communication, interpersonal, and leadership Digital Marketing Leadership Global Brand Marketing Social Media Strategy Influencer Omni-channel Marketing campaigns Content Budget/P&Marketing L Ownership Strategic Brand Cross Collaboration Messaging UNIVERSAL MUSIC GROUP, Santa Monica, PROFESSIONAL CA EXPERIENCE February 2008 - Present Senior Design, • • • • Director, develop, Developed Served U2, SOCIAL including ADVERTISING: campaigns The numerous Who, MEDIA and Digital Facebook, and across lead Bob created STRATEGY: Partnered Marketing the Facebook, clients, Marley, Instagram, worldwide ‘outside including the with Instagram, & Developed ‘Pitch Strategy, Twitch, of internal digital the The Perfect’ box’ TikTok, marketing Beatles, homepage creative team Universal campaigns soundtracks members Snap, Paul and and takeovers, Music McCartney, innovative Twitter by social to staying and plan Enterprises media the video, and and strategies connected Elton NBC YouTube. strategy execute paid show John, (UME) social, for to ‘This integrated The from consumers’ social Division, display Rolling Is the Us’ media ground digital and Stones, 2012 wants/platforms search. up. media - Nirvana, Present needs.

• Worked data WEBSITES, games to to measure with drive APPS analysis physical ROI AND (Physical teams GAMES: and online to retail, create Prepared traffic ticket campaign to creative sales, sales reports DSPs, destinations. and and innovative based e-commerce) on Led analytics mobile and liaised responsive through with IT the websites, teams use of for proprietary apps product and

• launches. PARTNERSHIP partners such as PROGRAMS: Netflix, Apple, Maximized Amazon, Waze, sales Lyft, via strategic Uber, NASA, partnerships American with Express, key digital Mastercard, distribution Vice,

• • Mashable, CRM communicate CONTENT distribute & EMAIL via Conde MARKETING: partner on MARKETING: a Nast, one-and Facebook, to-one Created owned Researched basis Pinterest channels. video with content fans and and Forged and selected YouTube. including consumers. relationships the music most Increased optimal videos, with Funny webisodes the database email or Die to database and and capture, viral MCNs by videos track, including 732% and and

• • Fullscreen increasing TEAM designers METRICS analysis LEADERSHIP of and & sales to social REPORTING: create app revenue media developers branded & MENTORSHIP: growth, by Prepared 400%content including website . and videos Managed hiring, metrics delivered resulting performance and two monthly online in internal creating executive revenue. feedback, coordinators millions Provided presentations training, of and social guidance and a team media mentoring. providing of on impressions freelance business KPIs and web and

• development CAMPAIGN within the entertainment DEVELOPMENT: and partnerships. and music Created industry. digital action Established plans and a connection marketing between strategies fans for and UME artists artist via clients

• • effective CROSS and Partnered announce product TEAM campaigns. NASA with management COLLABORATION: Robert named Downey a rock teams on Jr, to Mars NASA/Met ensure after internally JPL alignment The and Rolling the across Rolling of all Stones. publicity, marketing Stones Brought PR, for initiatives technology, global on Robert event on creative, client Downey at the accounts. Rose production, Jr and Bowl to worked 6000 news with articles, his team 500 to million create social media media impressions campaign and to grew tease the announcement. Rolling Stones Event audience generated by over over 300%. DOUG • BARASCH Conceived teaming with idea the for LA Abbey Mayor’s Road office on Vine to permanently St to celebrate re-name the 50th a crosswalk Anniversary on Vine of The St Beatles after the Abbey PAGE album. Road, TWO

• Brought worldwide Teamed March Madness with on and Sir NCAA Patrick driving inspired websites Stewart a March 3,000% and to Music increase be socials the Madness host and in physical UMG of the campaign. College celebration and streaming Marketing Bracket garnering style sales Department promotion 100 of the million album. to pitted create media college and impressions execute and

• university advanced Launched original branded in strategic themed the bracket. content playlists partnership and Promotion against events with each garnered to many drive other. top acquisition. 33,YouTube, The 000 more new Instagram Hired fans acquisitions engaged Andrea and to the Russett Snap! email further Influencers to lists. host their Pitch school’s to create Perfect playlist 3

• Listening Created a series of Rick Event concerts Springfield sparking as a means “Rick 110% Made re-increase introduce Me Late in streaming Rick for Work” to the and world viral new stunt, and subscriptions. find “hijacking” new fans. the Stunt NYC created subway massive system for

• press EW.Launched anniversary com visibility and Bon release. GMA. Jovi/with Waze/features Garnered Google on over the Play Today 10 and Million Show, Best impressions, Buy CNN, partnership ABC News, over in 32,CBS celebration 000 News, engagements Mashable, of the album and Huffington drove New Jersey online Post, sales 250% to during Bon Jovi campaign. E-Commerce Store and physical sales to Best Buy locations. Album sales increased over Director, Led reporting • • • worldwide Created Served McPhee, MULTI-marketing to Digital GM/diverse digital PHASED cohesive, Ledisi, SVP Marketing channels of marketing, clients, Louis company. SOCIAL targeted for & Armstrong, including a Strategy variety MEDIA social and tactical media Diana of – CAMPAIGNS: John Verve artists strategy, Coltrane, marketing Krall, Music and Jamie consumers. Created and and Group plans Cullum, web the for compelling ‘Forgetting design 2008 Quickly Trombone artists. – for 2012 identified this campaigns Sarah Shorty, major Marshall’ consumer Melody front across line Soundtrack. various Gardot, needs and catalog Katharine digital and wants label,

• for STRATEGIC digital campaigns. distribution PARTNERSHIPS: partners such Developed as Facebook, and maximized Twitter, iTunes, sales Google, through YouTube, strategic Amazon, partnerships Wal-Mart, with key

• • • • • Target, ORGANIZATIONAL designers PEOPLE compelling Implemented Launched on Created Lost behalf His and and Keys” LEADERSHIP: of reducing the sites ABC. Diana executed Verve second resulting resulting Krall, costs Facebook OPTIMIZATION: most a nationwide Hired in utilizing and in increased successful significant raising a Album team email Twitter department sales of premieres pre-Reorganized and traffic key order at social and designers iTunes gains Yelp campaign with effectiveness. media independent and and online/Ledisi, and sales. outlets physical in freelance offline exceeding Universal generating online retail scavenger marketers Music digital locations marketing over Group sales hunt and 24% across teams called forecast led history of them the first and “Jamie country. (by week’s behind to web 400%produce Cullum sales. U2) . EDUCATION

Emerson College: Boston, MA School of Visual HONORS Arts, New AND York, AWARDS NY

• • • Cited Billboard: Mashable: o as https:an Rick 10 expert Best //Springfield's mashable.in: Practices Mashable: com/for Interactive 2011/Bands Leaders 07/on Album in Facebook 11/Digital bands-App Series: Reaches facebook/ How New Music Audiences Artists Use Social Media