Michael R. Wagner

Los Angeles, CA • 301-***-**** • addrjd@r.postjobfree.com

EXECUTIVE SUMMARY

Data driven, disruptive B2C and B2B business development leader with years of sales and marketing customer acquisition strategies of SaaS and online platform solutions. Successfully led marketing planning, user growth strategies, and identified new business and partnership opportunities. Recipient of the 2015 InBusiness Magazine 40-under-40 award in the greater Madison area.

Core Competencies

• Positioning / Messaging • Go-to-Market • Data Analytics

• Turnaround Strategy • Content Marketing • Marketing Strategy

• Budget / Sales Forecasting • Digital Marketing • Customer Acquisition Strategy EXPERIENCE

Wags Consulting, llc

Madison, WI & Los Angeles

2018-Present Consultant at Rowheels

Disruptive B2C marketing, business development and user acquisition strategies for ROWHEELS reversed geared wheelchair wheel.

● Executed marketing communications activities including SEM, Social Media, Email, Trade Shows and PR.

● Scoped and project managed the offshore development of a two-sided medical equipment marketplace, RehabPulst.com, within budget.

● Initiated and closed partnership with Walmart.com increasing companies MoM revenues by 100% in the first month alone.

● Established key online and physical dealerships resulting in a 200% increase in partnership revenue stream.

AltusLearn

Madison, WI

2015-2018 Chief Marketing Officer

Online Continuing Medical Education site. Lead B2C physician marketing and B2B hospital business development strategies. Responsibilities included product marketing, market/competitive intelligence, public relations, marketing communications, online marketing, event marketing, lead development, and creative services.

● Expanded the sales and marketing team from 1 to 12.

● Revamped positioning for online medical education SaaS product & launched new customer acquisition programs, contributing to YoY growth of 75%.

● Built a lead development engine including a Lead Development team that produced $10M in a net new sales pipeline in 4 months through innovative Social Media, Email campaigns and industry events. Implemented marketing analytics and marketing automation decreasing marketing spend while increasing campaigns conversion rate by 25%.

● Worked with the founders of and gained Altus acceptance into gener8tor accelerator program. Forkforce, Inc

Madison, WI

2012-2015 Chief Executive Officer

Hospitality employment network. Developed turnaround and pivot strategies for a double-sided Internet marketplace resulting in ability to raise a $500K Seed round. Responsible for marketing planning, go to market, collateral, customer communications, and digital marketing. Achievements:

● Reorganized corporate structure for $500K capital funding raise in 10 months

● Developed and executed integrated marketing and communications strategy to support corporate revenue goals and enhance brand awareness, delivering 90% growth in marketing influence YoY.

● Created a responsive and market-driven organization while reducing operational costs by 20%

● Lead go-to-market of new product with 80% month-over-month growth rates DocuSign

Seattle, WA

2008-2012 Director of Product Marketing

Created the disruptive product marketing strategy moving the company from ‘engineering to market driven focus’ resulting in new industry specific self-service products surpassing monthly online revenue targets by 100%. Achievements:

● Successfully designed and led the multi-channel growth marketing strategy of DocuSign’s first self-service, per-seat product; “DocuSign For Real Estate.” o Online product reaching 150% of monthly web sales targets o Designed, tracked, and analyzed marketing programs increasing conversion rate by 20% Jackbe (Acquired by Software AG)

Chevy Chase, MD

2004-2008 VP, Product Marketing

Managed product and corporate marketing strategy and tactics for rapidly growing venture-funded startup. Developed strategic positioning and messaging for JackBe’s Web 2.0 Mashup solution.

● Lead website redesign on schedule.

● Created and managed new Location Based Mobile App product go-to-market plan UCLID Software

Madison, WI

2000-2003 Western Regional Sales Manager

Lead generation, cold-calling, account management. EDUCATION

KOGOD SCHOOL OF BUSINESS, AMERICAN University

Washington D.C.

Master of Business Administration

Concentration: Management of Global Information Technology UNIVERSITY OF WISCONSIN-EAU CLAIRE

Eau Claire, WI

Bachelors of Business Administration

Entrepreneurship and Finance double Major

PRAGMATIC MARKETING – Effective Product Marketing (EPM)

Contact this candidate