T HOMAS DIEVART

Mobile: 312-***-**** - addrgo@r.postjobfree.com – www.tomdievart.com - Chicago, IL

EXECUTIVE SUMMARY

• Extensive international marketing and executive leadership roles in global sports, health, fitness industries.

• Trilingual, multi-cultural, results-oriented, data-driven executive with deep domain experience in global marketing, product development, branding, digital marketing, eCommerce primarily within consumer lifestyle industries.

• Team-builder, active listener, motivational leader, highly effective within cross-cultural environments.

• Former European professional soccer player. Triathlete with a passion to create a healthier future. EXPERTISE

• Strategy and Innovation

• Global Branding & Marketing Communications

• Strategic Market Planning, Go-To-Market Strategy

• Integrated Marketing Communications

• Brand Guru/ Experiential Marketing

• Digital Transformation / Content Development

• Product Development, Launch, Execution

• Direct to Consumer Marketing, eCommerce

• Sports Marketing & Brand Building

• Global Sports Marketing Management/Activation

• Digital Marketing Strategy, SEO/SEM, Web

Analytics

PROFESSIONAL EXPERIENCE

ULTRA SPORT PRODUCTS 2018 – 2019

President, Chicago/London

Ultra Sport Products was created to bring innovative and exciting consumer products to the soccer market. Developed the USP/brand, built the sales team, and grew ARR to $3MM. Managed licensing deals with EPL, Ligue1, and FIFA teams. Created and implemented go-to-market plan including brand positioning, e-commerce strategy and digital marketing programs. IRONMAN, World Triathlon Corp 2016 – 2018

Sr. Executive Director Business Unit, Chicago, IL/Tampa, FL Developed IRONMAN University’s, a global eCommerce platform and digital application for IRONMAN triathlon coaches’ certification and athlete development. Grew top-line revenue programs for both coaches and athletes. Managed all aspects of program branding, web, and multi-year strategic plans to deliver high ROI growth.

! Defined and led the e-commerce roadmap by translating overall business strategy into actionable, high ROI work plans.

! Certified over 3,000 new IRONMAN coaches within 20 months of program launch. Built +5MM business unit in first 12 months.

! Owned the Innovation, activation, retention, transactional and referral portions of the user funnel, members and influencers.

! Created and executed a comprehensive content strategy and digital roadmap, ensuring a consistent member experience. Managed cross-functional teams (Consumer Services, Marketing, IT, Operations) to manage the overall digital portfolio.

! Led all digital marketing initiatives including SEO, SEM, email marketing, digital partnerships and marketing automation. Increased response rate by 80% via $3MM+ media campaign while reducing budget by 50%

! Built IM Tracker, tracking app for use during IRONMAN events, matching coaches, athletes and families. +200,000 downloads. Wilson Sporting Goods, Consumer goods 2013 – 2015

Global Brand Marketing Director, Chicago, IL

Directed the Wilson Racquet Sports brand, marketing strategies and execution. Managed a global marketing team (15 reports) to ensure effective positioning and execution to build e-commerce sales and to support Wilson’s retail, DTC, digital and sales.

! Developed and launched Roger Federer’s new racquet. Built a holistic digital campaign which: o Grew DTC database to + 100k consumers in 4 months. Sell-in at 55% above forecast. DTC sales +40% forecasted

! Launched Wilson’s e-commerce program by building a VIP Loyalty program for “avid youth” players to convert them into users o Results: over 2,000 “influencers” converted to Wilson. Increased VIP-specific sales to $1MM+ in less than 6 months.

! Defined global digital marketing transformation strategy. Led team managing all digital marketing, social media, digital development and execution (website platform and mobile apps), analytics, content strategy, interface design and usability.

! Increased the company’s reach by 913% in one year, Increased conversion by 65%, reduced bounce rate by 42%, while improving user engagement.

! Grew web leads by 264% while streamlining content, delivering consistent content and improving the visitor experience while increasing page views by 288%

! Redefined target consumer segmentation showcasing our holistic understanding of the sport, launched an e-training platform training solution to educate coaches and KOTF, following extensive market research. Sell-in +33% YOY.

! Created and executed a global grassroots demo events calendar for 14-15. +300 events globally and sales increase of 20%. TOM DIEVART 312-***-**** - addrgo@r.postjobfree.com P AGE 2/2 Power Plate International, Global Health & Fitness Manufacturer 2009 – 2013 VP Brand & Marketing, Chicago, IL

Senior executive leading innovation strategy, marketing and product management. Managed 10 direct and 15 indirect reports.

! Performed an extended market research and Developed a 5-year roadmap (B2B and B2C) which led to the development, management and introduction of the 7 Series, integrating a touch screen computer + educational and training software. Properly repositioned other products in line.

! Introduced PowerTV, an Online video training brand portal and education programs, product demos, and continuing education. Increased e-commerce sales from 10% to 45% in first two years. Grew organic traffic 80% through site optimization.

! Successfully launched the 7 Series SAAS digital transformation, coaching and education software on the machine. Go-to- market generated more than 50% of total revenues at 60+ margins, via Direct to Consumers’ efforts. Introduced “Brand Global/Activate Local” worldwide marketing initiative, recognized as “Cool Brand” award winner within UK marketing community.

Star Trac Fitness. Global Fitness Manufacturer 2007 – 2009 International Market Manager, Irvine, CA

Marketing executive heading global product and marketing initiatives. Managed 10 direct reports. Recognized for driving a market share increase of 10% & revenue progression of $40M globally.

! Led strategic planning, development and implementation of an e-learning solution delivering marketing communications and product knowledge.

o Grew network of subscribers to 300 in four months that resulted in budget allocation to develop a state of the art learning management system.

! Managed fitness tracking experts training and selling the e-Fitness System technology. Created and managed the international launch of Nike+ and the E-Series line.

o Sold a $10M European key account using the system.

! Directed the development of the eSpinner to expand the brand to other user profiles.

! Chaired global marketing & promotional activity, sales channel opportunities & competitive analysis. o Led product pricing/positioning in each market and reorganized global ASP/margin reporting. COSMED USA, INC. Global Elite Fitness Manufacturer 2002 – 2007 Managing Director – The Americas, Chicago, IL

Managed full P&L responsibilities for the leader in the Sports Performance/Medical Diagnostics/ Rehabilitation market. Managed 10 direct and 2 indirect reports.

! Analyzed operating factors and established KBD and KPI. Developed the strategy, GTM and direction of the company. Grew business from $800K to $20MM.

! Developed the Fitmate, designed to answer the demand for weight management and physical assessments.

! Led business development activities increasing exposure of our brand leading to product placement: NBC’s The Biggest Loser, Gatorade, Life Fitness, USA Soccer, Polar.

! Spearheaded digital marketing and social media strategy, resulting in revenue increase of 48% in first 3 months.

! Develop standard operating procedures that increase productivity, ensure highest quality of customer satisfaction, and strengthen organizational effectiveness.

EDUCATION AND PROFESSIONAL DEVELOPMENT

! Northwestern University, Organizational Leadership Certification, Chicago 2015-2016

! M.B.A, University of Kansas, Lawrence, Kansas. Majors: Finance and International Marketing, 1999

! DePaul University, Customer Relationship Management (CRM) Certificate Program, 2015

! B.S., Marketing & Economics, Université Panthéon-Assas, Paris, France, 1997 MEMBERSHIPS AND OTHER INTERESTS

! Soccer: LOSC, professional French soccer team in Lille, France (Ligue1, Champions League).

! IRONMAN, marathons (7-time marathon finisher. 2014 Bank of America Chicago Marathon Volunteer).

! Trilingual/Multicultural English/French/Spanish US/French citizenship www.tomdievart.com

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