Social Media Digital Marketing / SEO Manager
Resume:
Curriculum Vitae Lorena Sánchez Aguado
PERSONAL INFORMATION Lorena Sánchez Aguado
Three Hills Court, Flat 3, Nazju Falzon Street, Msida, Malta
addr3o@r.postjobfree.com
Skype lorena-ventidue
Sex Female Date of birth 28/02/1987 Nacionality Spanish POSITION APPLIED FOR Social Media / Community Manager WORK EXPERIENCE
From Nov 2019 - currently Social Media Manager
Origin Collection, Indonesia
Business or sector Marketing
From May 2017 to Sep 2019 Organic Acquisition Manager LeoVegas Gaming Plc, Malta
Business or sector Marketing
From Sep 2016 to Apr 2017 SEO Off-Page Specialist
LeoVegas Gaming Plc, Malta
Business or sector Marketing
From Jan 2016 to Aug 2016 Digital Marketer
LeoVegas Gaming Plc, Malta
Business or sector Marketing
Successfully spearhead campaigns on social media platforms including Facebook, Pinterest and Instagram.
Manage social media planning for execution of marketing strategies and community management. Monitor the online presence of the company’s brand and engage with users, strengthening customer relationships.
Developed online marketing campaigns, effectively increasing followers by 1,400+ and driving brand awareness.
Monitor Organic Performance and Top Competitors.
Create reports per market regarding its performance organically. Providing the SEO team with assistance and training when it comes to off-page tasks and tools utilized. Targeting Relevant Referral Links and Landing Pages - Analyze the SERP and competitors based on Keywords and Landing Pages to identify relevant referral links for targeting specific keywords and LPs and “Brands” to identify also referral links that increase our Brand Awareness and DA. Rehab bad back-link profile removing low- quality links. Work closely with other teams to improve the website based on SEO practices.
Performing negotiation of contracts, assistance in the development of long-term plans, allocation and monitoring of budgets.
Analysis of all the markets paying attention to the SEO trends to ensure our website continues to rank higher on search engines.
Invest in every market by acquiring sponsorships and looking into link building opportunities ensuring the highest quality and relevant links are chosen. Competitor analysis based on the share of voice, landscape and back-links insights and planning a link building strategy. Off-page audits and rank tracking with the tools utilized such as GA, GSC, Majestic, Moz, SemRush, Ahref.
Responsible for populating and maintaining the content calendar. Write, create and publish posts in websites, as well as monitoring them. Development and implementation of content on websites.
Creation and planning of blog articles.
Proofreading and revising copy. Help, apply and maintain consistency with content standards. Assistance in creating an overall content strategy for several markets. Make sure all copy follows SEO best practices when published to websites. Review execution SEO strategies to make sure they stay on point.
Support teams on other digital marketing efforts as needed. Performs link acquisition through outreach, competitor research and various tools. Finding possible content partnerships with other websites.
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Curriculum Vitae Lorena Sánchez Aguado
EDUCATION AND TRAINING
Bachelors Degree in Management and Public Administration Level 6 EQF University of Castilla La Mancha, Spain / Università Degli Study di Parma, Italia International Business
Human Resources
Accounting
Marketing and Finance
Law
Digital Marketing y Social Marketing Course
Paradise Interns. Bali, Indonesia
Marketing 101 & SWOT Analysis.
Photo/video editing (tools): Easil & Canca, Lightroom / Illustrator / Photoshop. Facebook & Avatar, Facebook Ads + Boosting.
Creating & Updating Brand Guidelines, Cohesive Branding. Scheduling, Analytics & Loomly.
Art of Copy. Instagram, IG Market Research, IG Hashtag Research, IG Growth Hacks. Twitter & Working on Hashtag Research.
TripAdvisor & Email Marketing. Influencer Marketing. Pinterest. Blog writing. Facebook ads: How to use the power of Facebook Ads Galileo University. Guatemala, Mexico.
Google Analitycs Course
LeoVegas Gaming Plc, Malta
Digital Marketing Course
IAB, Spain
PERSONAL SKILLS
Mother tongue Spanish
Other language(s) English C2 - Profecient user
Italian C1 - Profecient user
Levels: A1/A2: Basic user - B1/B2: Independent user - C1/C2 Proficient user Common European Framework of Reference for Languages Job-related skills
Organisational/managerial skills
Driving Licence
Social skills
Other interests
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Teamwork and proactive attitude.
Intercultural skills acquired during my life experience abroad. Excellent communication skills.
Respectful.
Travelling and meet new people.
Reading, pilates, cooking.
All kind of sports. Surfing, scuba diving.
Social Media Management.
Google Analytics.
Marketing Analytics.
SEO.
Excellent Communications Skills.
Strategic Planning.
Business Development.
Excellent use of Microsoft Office tools, social networkings websites and internet browsers. Well organised and pay attention to details, prioritising tasks. Able to work in a fast-paced environment.
Self-motivated and methodic.
Leadership, able to take decisions. Operative and innovative. Page 2 of 2
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