General Manager, Country Manager, Strategic Planning, Sales, Marketing
Resume:
Eduardo Muñoz Orta
Mexico City Cel: 554-***-**** Mail: **************@*****.*** www.linkedin.com/in/eduardo-munoz-o-97580a
Top Management ● Sustainable Growth ● Resilience
Strategic Planing ● Brand Reputation
Professional Overview
29+ years as a top management executive, setting up and managing global companies with operations in Mexico and Latin America, including leading companies within the IT and Professional Services industries. Proven success leading company operations, for integrated business solutions, within US and LATAM markets, with sustainable sales growth, revenue and profit. Key role leading and developing strong performance teams managing a budget of 13+ M USD in revenue offering the highest profit margins in a Global Company. Demonstrated Success Includes Personal Strengths:
• Development of companies for 2-digit sustainable growth
• Strong Leadership + Strategic Analysis + Passion
• Brand management & brand reputation protection • Results & Teamwork oriented
• Development of new markets and geographies • Develop resilient organizations
• Positioning solutions in highly competitive markets • Create solution and customer-centric teams
• Delivering results in difficult economic environments • Companywide expertise
• LATAM setup company and operations experience • Experience working at/with “C” Suite Professional Experience
BSI GROUP Professional Services, Standards, Management Systems, Certifications President – Mexico & LATAM (April 2009 – March 2019) Responsible for the whole operation in Mexico and Latin America, P & L, employee management, sales, marketing finance, human resources, operations (delivery), professional services, legal representative. Managing 80 people, with 6 Direct reports and reporting to COO of Americas and BSI Group CEO. With Targets of 4 M USD in Sales, 13 M USD in Revenue and 4 M USD in Profit.
Main Achievements:
Country of the year in 2010 with growth of 50% in profit and 31% in sales. Nomination to Country of the year 7 times
2011 Mexico enter in the elite group of 1M Pounds Profit
2014: YoY growth of 14% in sales, 18% in revenue and 32% in profit
2015: 2nd biggest revenue contributor in Americas behind USA
2015: Successful setup of operations in Costa Rica, Colombia and Chile
2016: YoY growth of 25% in revenue and 27% in profit
2017: annual growth of 57% in sales, 12% in revenue and 36% in profit
2017: Mexico opens the 2M GBP Profit club
2018: YoY growth of 11% in revenue
2019: Contribution margin of 38%, highest in the group
Open market to create corporate deals: Deloitte ($90K USD), Maypo ($200K USD), LorrainVial-Chile ($80K USD), Sanofi
($55K USD), Grupo Mexico ($80K USD)
ALM Software Enterprise Software Solutions Provider General Manager/Main Partner (October 2004 – March 2009) Responsible of all the operation including P&L, Sales, Marketing, Finance, HR, Services and Legal. Main Achievements:
Ranked as number one partner of Adobe s Servers division, selling 80% of the total sales in Latam
Adobe sales: Nextel ($160K USD), Farmacias Guadalajara ($80K USD), Casa Saba ($120K USD), GE ($50K USD) V 2e, Feb 4, 2020
Borland Software Corp Software Development Solutions General Manager - Mexico & Central America (May 2002 – October 2004) Responsible for the setup and management of all the operation in Mexico and Central America, including P&L, Sales, Services, Marketing, Finance, HR and Legal. Also included the management of the relationship with Distributors, resellers and to build relationships with corporate customers and government. Main objectives were brand recognition and positioning and the creation of the first “corporate deals” Main Achievements:
Creation of a value-added reseller channel in 4 weeks to penetrate corporate market
Successful go to market to established direct presence with key corporate accounts
2003: Sales growth of 23% and Operational margin of 37%
2003: First corporate deals: Banco de Mexico ($238K USD), INEGI ($180K USD)
2003: Country manager of the year and Fastest penetration in Corporate Market award Independent Sales and IT Consultant Professional Services for the Educational Market Consultant (May 2001 – April 2002)
Creation of sales, marketing and IT strategies for the Educational sector (eLearning, Multimedia, productivity tools). Creation of a go to market strategy to promote and setup eLearning projects that includes education for teachers based on the best academic best practices.
Main Achievements:
Educational projects sold in several private schools include Colegios Simon Bolivar in different campus Lotus Development Corporation Enterprise Software Solutions Country Manager, Sales Manager, Enterprise Sales, Market Development Manager, Sales Engineer
(November 1990 -March 2001)
Responsible for the whole operation with the goal to deliver $8M USD sales to Corporate, SMB and Government markets. Leadership of sales divisions: Corporate, SMB and resellers, as well as lead Consulting Services, Finance, HR, Training and Marketing. Positioning of solutions based in Productivity, eBusiness and Knowledge Management. Main Achievements:
eBusiness and Knowledge Management deals closed for $1M USD with Bital (HSBC today) and Telcel
Creating of first corporate deals worth $3M USD with key corporations: Bital, Bancomext, Telcel, CFE, GNP
Sales force transformation from a transactional model to solution selling that allowed business worth of $5M USD
2000: Increased the participation of Professional Service sales from 20% to 50%
1999: Closed more than $2.5M USD in Private and Government sectors (CFE, Bital, BBVA Bancomer, ITESM, Cemex) Education
Business Administration FCA – UNAM 1983-1987
Streategic Sales Madrid, España 1994
Leadership Londres, UK 2010
Innovation - workshop Londres, UK 2018
Solution Selling Herndon Virginia 2018
SCRUM LinkEdin 2019
Artificial Intelligence Coursera 2019
Conflict Management LinkEdin 2019
Innovation LinkEdin 2019
Languages
English - Advanced
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