Digital Marketing Social Media

Contact Profile

+91-981******* T T @romstermonster

addpwt@r.postjobfree.com W L linkedin.com/romywalia

“Strong leadership and team building skills; utilizes digital expertise on programmatic (DSP/DCO/DMPs) to deliver impactful digital automation deliverables & e-sales along with 360 Omni channel digital campaign roll outs for diverse clientele ” Work Experience

2018 August

to Date

2015

November

ToApril 2018

Gersons Leherman Group US (Empanelled Consultant)

Vertoz Digital Solutions Mumbai (Media-Tech startup) Principal Advisor & Head Of Programmatic Platforms

(BD Vendor Partnerships & Process Automation)

Selected Achievements:

• Consulting global clientele on digital process onboarding

• Omni Channel Process Improvement & automation based solution & strategic road map for various US clients.

• Improve on reporting of key order 2 delivery; fulfillment metrics for in market versions of the product and align asymmetric modules for process automation.

• Business promotions campaign calendar for Vertoz with its goto market solution sets.

Reliance Jio Infocomm

AVP E Sales & Platforms

(Omni Channel Digital Process Automation & Commerce Optimization & E Sales, India’s largest digital greenfield project) Selected Achievements: POC-MVP-MAP

• Complete Digital Sales & Commerce P/L management modules for Jio Omni Channel offerings and capabilities.

• Brand equity mapping and deployment for product and service modules for retail/marketplace synergies.

• ERP deployment on process automation for DSP/DMP & DCO along with RTB’s with fulfilment piece.

• Designed complete GTM Omni-channel engagement plan for pan-India roll out of the digital offerings.

• Solution design and deployment on Centre of Excellence for e-sales & social, influencer module fields on service dashboards and unified view of the customer metric for B2C and affiliate rendering for business frameworks across E- commerce, remote assistance & Digital transformation.

• Omni Channel digital engagement for B2C clients via process mapping & automation.

• Campaign Calendar based throughput on Omni Channel & Marcom media engagement and client service optimization.

• Key E-comm service along with assisted care modules process flows on fulfilment (return/delivery/ LMD) offerings.

• Engaged larger prospects across all client segments via programmatic and performance mechanism and enabled automation for regular and discrete retargeting.

KPIs & Metric Level Achievements:

KPI Based Achievements:

#Jio Digital & Commerce

• Successful acquisition

of 250 million retail & 5

lac+ enterprise end users.

• Multi-tiered and multi

layered architecture

vendor alignment and

product positioning.

• Increased adoption on

category level and service

modules for customers

across the board.

Funnel enrichments

@60~65% MQL; Top

funnel enrichment 0~70%

& 5~9% bottom half

• Better brand

alignments sighting

CPI/CPM, unique potential

and better allocation of

brand equity.

• Rolled out &

Increased cohort for OTT

M–Commerce for

engagements from 20% 7

day to 50% & 30~56% over

30 day engagements.

• Ad-hoc alignment on

product & services for

B2B/B2C to better manage

services.

• Brand enhancements

on various service and

product lines for

vendor/partner

alignments.

• Improved CRM &

Lead Nurturing MQL/SQL

and day alignment for key

offerings.

• Co-curated product

Romy Walia

Omni Channel Marketing & Brand Engagement Go-To Market Strategy & Product Design Omni Channel Digital Transformation Business P/L and Marketplace Partnerships 16 Years of Experience

2014

November to

October

2015

2012 October

to November

2014

2011 May to

September

2012

TPS Consulting Dubai

(Dubai Based Digital Process Transformation Consultancy) Principal Consultant Digital Automation & Transformation

• Engaged with Etisalat & Damac for Digital Omni Channel Brand engagements and larger marketing campaign

initiative. P/L on Knowledge management for care modules.

• Delivered on digital automation for CRM and Account level automation for process from billing to requisitions.

• Successfully delivered client deliverables on product cataloguing, merchandizing and portal knowledge update and enhancement modules.

• Designed larger campaign structure and goals to map with agreed business goals and initiatives.

• Applied design improvement thought for UI/UX level client and in house user adoption of various modules.

Value Partners (Asia-Wing) London UK

(London Based Digital Process Transformation Consultancy) Senior Client Partner Digital Automation & Transformation

• P/L Mandate to map and deploy digital lead and CRM based automation for CRM enrichments on client profile build for clients like CarrerFour, RT Mart & City Super hypermarts.

• Worked with sourcing business for clients such as Carerrfour, Hyper Mart, City Super for managing blended solutions on automation IMS, LMS, VMS, OMS modules for hybris solution deployments with SAP Litmos modules.

• Creating reporting and analytics dashboard for single view of customer to enrich data fields to single repository for Marcom e-sales & loyalty campaign coordination.

• Optimising performance and costs for performance of remote or off-shore support staff basis analytics and dashboards to improve rendering key VAS services.

• Lead a team of diverse consultants and analysts to produce and render reporting mechanism against mandated KPI’s

• Utilising raw data to further cleanse and generate primary data enrichment for process flow optimization.

• Brought together cross functional teams on hashing out larger campaign and market initiatives for clients.

• Managed P/L for process automation projects and

manpower optimization on project to keep the

engagements relevant.

Value Partners London ( London based UK & Europe wing) UK

(London Based Big Data & Digital Transformation Consultancy) Selected Achievements:

• Complete ERP solution on Retail POS to CRM integration on business invoicing and service modules for retail and business vendors.

• Project Managed Migration from legacy to digital automation on CRM, Marcomm modules for clients such as ASDA, Tesco, Sainsbury & Jessops.

• Designed business strategy for deploying automation and analytics on reporting modules for city and unit level performance. Both category based and demographic based.

• LMS,IMS, OMS modules and process flows automated for e- POS and further M-commerce integration & render desired reporting.

and brand marketing

collaterals created via CFT

collaborations.

• Introduced pan-India

membership & loyalty roll-

outs.

• Centre of Excellence-

Social & Business

Influencer endorsement

and brand recall basis

social media brand

campaigns.

#Value Partners (Asia)

• Rolled out various

integrated vertical specific

business alliance modules

with tracked KPIs.

• Achieved 80% cross sell

and 67% up sell targets to

manage product and

service portfolios.

• Impact on self-care and

assisted care modules

helped improve UI/UX

performance @59%

• Created brand recall

strategy to 20~40% and

aligned ATL/BTL

campaigns.

• Streamlined loyalty and

membership management

helped in saving time and

reduce costs.

• Progress tracking and

responsive UI/UX improve

lead capture & scoring

campaign rendering.

• Integrated campaign to

position brand & brand

enhancements adequately

and get a recall.

• Brand recall and PR modules

deployed in sync with

market goal expectations.

#Value Partners UK London

• Various acquisition

campaigns lead to

increase in market share

and 15~22% ROAS.

• Business aligned with

products and services that

lead to better

engagements and ROI.

• Acquired both enterprise

and retail level clients for

OTT apps and commerce

versions.

• Delivered R-POS level integrations on loyalty and customer data for value add services, loyalty and membership modules.

2010

September

To 2011 May

4U Group Vectone Telecom London UK

(London UK Based Digital Solutions Aggregator)

Product Manager Digital Assets (Digital Omni Channel Retail) Selected Achievements:

• Mandate to apply design principals on complete revamp of remote staff & In-store dashboards and map reporting KPI’s to render data for mapping performance.

• Retail- POS level integration for various activation and on- boarding lead designs and process flows.

• Defined complete process flow for end to end customer engagements basis order and recharge or upgrade options via billing and customer care modules for off shore staff. October 2009

To

September

2010

October 2008

To August

2009

July 2003 To

August 2007

4U Group London UK

(London Based Digital Solutions Based Aggregator)

Digital Process & Retail sales Consultant

Selected Achievements:

• Steered full P&L responsibility entailing Product Development & Production Design, Programming, Creative and Finance functions along over project deliverables.

• Delivered iteratively on product design aspect whilst serving the requisites agreed with client and managed delivery.

• Designed and integrated service delivery roadmaps for processing on recurring business expectations.

T Mobile London UK

(UK Based Large Omni Channel Digital Service Provider) E-Retail & Digital Transformation Consultant

• Delivered a coordination framework on cross-functional team engagement whilst working with stakeholders from various verticals.

• Designed & project managed an engagement plan to enable CF teams to coordinate from ideation, value mapping to product design and deliverables on multiple scenarios. Virgin Media London UK

(London Based Media Travel and Technology Congloromate) E-Commerce Manager

Achievements:

• Designed a go-to market strategy for various value add services offered by Virgin travels & Airlines.

• Defined cross sell and up sell aspects for working on various product and channel strengths whilst achieving sales targets across the country for multiple products.

• Integrated a CRM structure for managing leads and defining MQL and SQL level structure.

• Deployed a framework for lead allocation to off-shore/on- site teams for conversions basis lead scoring mechanism for higher conversion across metrics.

• Cohorts management on

content and integrated to

40-50% higher retentions

over 30 day.

Key Impact Areas

• End to End Digital Marketing &

Digital Roll outs: 14 years

• Business Process & Operations

and team management: 15

years

• Omni Channel Digital

Campaign; Affiliate Marketing

• Performance & Programmatic

Digital Marketing: Exp 14 yrs

• Process flow automation on

Omni Channel Brand alignment

• Business Strategy & Product

lifecycle management.

• Migration from legacy business

to complete digital solutioning

frameworks.

• Automation for rendering

process optimization on M-

Commerce modules for Social

Engagements & Assisted Care,

Self-care modules.

• Solution set on product design

• Revenue and P&L

management: 10 years

Education

• MBA (Omni Channel Marketing)

from Strathclyde Business School

Glasgow UK 2008 Batch

• Prince 2 Practitioner (Agile) UK

• Scrum Master (Design Thinking

Process Management) UK

• Product Design Approach &

Ideation Techniques

(Part of MBA curriculum) By Professor

Paul Nut famous author and business

evangelist with famous title “Why

Strategies Fail” to his name.

• BCA First Degree In Information

Technology and Application from

Bangalore University

Personal Details

Address:

1503 Power Tower Vatika Gurgaon.

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