Sales Manager

Kim Evette Lee

**** ******** ******, *********, **********, DC 20018

Home 202-***-****

Cell 202-***-****

**********@*******.***

EXPERIENCE:

October 2019- present: Hotel Sales Taskforce, Sr. Sales Manager

Work under the direction of the hotels Director of sales to ensure sales revenue goals are met. Set business activities and processes that help the sales organization run effectively, efficiently and in support of business strategies and objectives.

Proactively prospecting, facilitating and closing group business opportunities. Prospect new business opportunities- though companies’ website, Google, outside calls and attending networking opportunity

Work with the sales team in setting some success factors, and establishing best rates over compressed and need dates

Build new planner relationships and retain existing customers for future group or meetings

Shift market shares from the competition

Schedule hotel site tours with all planners

Team together celebrate success

From October 2019- March 2020 New business/ revenue generated $293,000.00

July 2015 – October 2019: Dual DOS, Hampton Inn, and Homewood Suites NOMA/Union Station

Interviews, selects, trains, and counsels’ sales associates

Assists with the development of annual sales goals to ensure assigned area operates within cost constraints.

Analyzes sales statistics to develop appropriate procedures and targets

Takes appropriate action to maximize sales during high and low season.

Prepares reports, as requested, to develop a more informative database for improved management decision-making

Enhances the property’s image and stays abreast of competition, new developments, and sales methods and techniques to shift market share

Maintains effective communication with current and potential clients and sales team

Reviews client files of assigned accounts to maintain a proper flow of information within the hotel

Qualifies prospective leads, conducts sales blitz of current area, and negotiates with client to achieve maximum profit while satisfying client needs

Conducts and/or attends meetings to maintain favorable working relationships among all employees and sales team

Develops and executes package plans, special sales activities, promotions, and all sales collateral

Contacts in-house guests to improve guest relations and determine additional sales opportunities

September 2020 – December 2020: Target Store, New York Ave NE, Washington, DC 20002

Part-time front-line customer cashier

Per store opening stocker

Customer service cashier

June 2013 – July 2015: National Account Director, Liaison Capital Hill Hotel, Washington, DC

Transient market -Previously Corporate and Government sales manager

Acquired the American Airlines group in July 2013 room revenue $30,000.00

Responsible for writing proposals and drafting contracts

Negotiate and renegotiate all local corporate rate agreements

Complete all RFP’s invitations on Lanyon

Use travel click to gain insight on the competition to move market share

Utilized good communication skills and product knowledge when prospecting for new business

Host luncheons or receptions for low volume transient accounts, to rebuild relationships and lost revenue

October 2010 – June 2013: Senior Sales Manager, The Melrose and Churchill Hotel, Washington, DC

Manager of the Government market

Won two large training contracts with both the USDA and IRS of over $125,000.00 each

Awarded several government contracts by understanding and using Fed Biz Op’s

Responsible for writing proposals, drafting contracts and promotional material for each hotel

Assist the Director of Sales in developing marketing plans for the sales team in 2012/13 by conducting extensive research on the comp set, attending SGMP trade shows and educational workshops

October 2004 – October 2010: Senior Sales Manager, Holiday Inn Arlington VA, & Holiday Inn, DC

Manager of the Government, Association and Transient market segments

Acquired One of the hotels’ largest LNR accounts

Negotiated all local corporate rate agreements

Responsible for drafting contracts and promotional material

Completed all RFP’s on lanyon timely, and wrote business cases when biding on new accounts

Increased sales revenue YOY by conducting extensive research on prospective accounts, attended

trade shows, SGMP events and educational workshops

March 2004 – October 2004: Sales Manager, Four Points Sheraton – Washington, DC

Manager of the Association and Corporate market

Utilized good communication and product knowledge to win business

Responsible for drafting contracts

Lots of outside prospecting to find business and accounts

Attended all trade shows at the DC Convention Center

February 2002 – March 2004: Revenue Manager, Four Points Sheraton – Washington, DC

Assisted GM and controller in creating the hotels yearly budgets

Controlled hotels daily rates base on the cities demand and convention calendar

September 1996 – February 2002: Sales Executive, Macy’s Department Store – Pentagon City & Springfield VA

Trained College Interns

After graduation, several interns made Macy became their career choice

Part of the store’s recruitment team

Manager of the Men’s department with a sales staff of 32 and 2 Asst. managers

Communicated with buying office when key items were needed to increase sales volume

Staffing Planner

work with four operations managers to ensure budgets were in line with stores revenue return

Handel four stores schedules, payroll, and weekly forecasting reports

Increase payroll hours when needed for each stores inventory and special sales events

Interview and hired associates to fill open jobs

April 1994 – September 1996: Revenue Manager, Wyndham Bristol Hotel – Washington, DC

Promoted from Reservations Agent

September 1984 – April 1994: Department Manager, Hecht’s Department Store – Arlington, VA

Promoted from part-time sales into management training program

Recommended as Divisional Sales Manager in Training

Part time weekend Jobs held:

The Washington Center, Front desk receptionist. Answer the phone, took care of the mail, packages, scheduled meeting for the training center, interacted with all guests coming and going and scheduled all appointments.

COMMENDATIONS:

Highest Percentage Increase Over Plan Award – Macy’s Department Store

Employee of the Year award – Holiday Inn

Education:

Forest Park High School: received Diploma

CCB Jr. Collage: 1 year

Penn State/ Penn Foster online classes: Administrative Assistant, received Diploma

Penn State/Penn Foster online classes: Accounting- Bookkeeping

Software/System Skills:

MS Word, Excel, MS Office, Outlook, Publisher, Power Point Presentation, Opera and Delphi

Association Membership:

International Association of Administrative Professionals (IAAP)

Washington D.C. Chamber of Commerce

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