Social Media Digital Marketing

WILLIAM LAM

S O C I A L M E D I A S P E C I A L I S T

OBJECTIVE

Looking to turn 10+ years experience of helping small business and big corporations maximizing sales and building trusted, loyal relationships with clients considering a career switch to social media marketing. Passionate about the power of social media to bring great products and companies to the world through white hat ROI-focused strategies. Currently pursuing Hootsuite Platform Certification.

SKILLS

- Editing, copy writing and publishing social content

- Digital community engagement

- Excellent communication skills

- Ability to manage social media production/automation schedules (Hootsuite, Buffer)

- Background in creating and managing a social media content calender

- Ability to work independently and as a team (Slack)

- Intricate knowledge of key social media platforms (Instagram, Facebook, Twitter, Linkedin)

- Knowledge of MS/Google Office Suite

- Capable of multitasking efficiently

- Excellent written and verbal communication skills in English, Cantonese, Mandarin

CONTACT INFORMATION

Mobile: 778-***-****

Email: addp7k@r.postjobfree.com

Linkedin: linkedin.com/in/lam-william City: Richmond, British Columbia

EXPERIENCE

Rogers Communication (Chatr Mobile)

Wireless Sales Associate (Sept 2014 to Present)

- Revamped and managed social media accounts, improving user engagement by over 40% on Facebook and WeChat

- Grew online presence by 35% through paid post and page promotions

- Successfully handled a wave of negative comments on our social channels and in store by solving customer problems, handling difficult customers effectively, and making key contributions to the customer service team

- Achieved the highest Average Revenue Per User (ARPU) out of every Chatr Mobile retail store in Canada for 14 months straight

The Fairchild Group (Impulse Sports)

Retail Sales Associate (Oct 2009 to 2014)

- Trained and supervised over 15 cashiers over a 5 year period

- Maintained a customer satisfaction rate of 95%

- Consistently hit 100% of personal sales target

EDUCATION

British Columbia Institute of Technology (2018-2019)

Studied Social Media & Digital Marketing

Relevant coursework: Essentials of Marketing, Digital Marketing, Content planning, Social Media Marketing, Social Media for Business

Brainstation (2019)

Certificate in Social Media Marketing

- Obtained knowledge about paid advertising and analytics

- Created compelling ads and copy for Facebook and Instagram

- Learned how to segment audiences and budget for ads on different social media platform

PROJECTS

- Instagram Account Owner with 11,500+ followers using different social growth method with daily news, stats, and memes of NBA Basketball while copy writing every caption called @builtforhoops

- Worked in a group to develop paid social media campaigns that mirrored real-world projects of the same nature using Facebook Ads and Instagram for my Brainstation final project

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