Marketing and Business Development Manager
Resume:
Roberto Francisco Garcia
addp6e@r.postjobfree.com
Pasig City, Philippines
linkedin.com/in/roberto-garcia-b86156100
OBJECTIVE: Expand leadership responsibilities, improve organizational ability to exceed corporate goals, and help honor all long-term commitments made to customers, stockholders, employees and the communities in which we live.
Product Manager
BeepBeep.ph
10/2018 – 1/2020
The first technology company in the after sales division for automobiles. Its online listing directory of 14,000+ car shops and premium valet service is the first in the Philippines and the world. I managed three different products during my tenure in the company, mainly the Maintenance Valet service, 24/7 Roadside Assistance and Search and Canvas. I briefly assisted in the enterprise sales team of the company identifying the need of enterprises needing innovative solutions.
Achievements/Tasks
• Managed the pioneer pick-up and delivery service for maintenance and repairs in the fleet and retail channels for the company.
• Created pricing models for the products and services offered to both SME car shops and enterprises
• Opened up key partnerships with traditional companies in the Philippines for growth and expansion.
• Managed the online directory product called Search and Canvas o Managed a team of 5 people using project management strategies and tools setting clear timelines and KPI’s
o Created campaigns based on listing data and user behavior based on analytics o Assisted in the redesign of the website, taking into consideration the UX and UI o Created pricing models and promotional offers for the sales team o Managed all content and data for over 14,000 listings in its directory website o Created and managed more than 30 SEO campaigns, blog posts and social media campaigns Contact: monthly
Elaine Taningco
HR Manager
General Manager
Hampstead Boutique Hotel Boracay
08/2017 – 09/2018
An 8 room boutique hotel in the heart of Boracay Station 1. It is also best known for its restaurant "Hampstead's Famous Crab". I was responsible for all aspects of operations at the hotel, day-to-day staff management and guests. I provided leadership and strategic planning to all departments in support of our service culture. I maximized operations and guest satisfaction to ensure that each stay was personal and heartfelt. I worked very closely with the hotel owners and other stakeholders to make sure that the monthly, quarterly and annual goals of the hotel were met. Achievements/Tasks
• Managed, created and implemented systems for all departments of the Hotel.
• Generated marketing campaigns with Online Travel Agencies in order to boost sales. Contact: • Revived profitability of the company and generated P3 Million in revenue. Rocky David
CEO
Industry Specialist
PLDT SME Nation
01/2016 – 08/2017
As a business development officer at PLDT SME Nation I was tasked to handle key partnerships mainly in the Hotel, Restaurant, Startup and Government industries. Creating campaigns and sales leads for the company through the notable organizations that govern these industries. I was handling CEO level relations in terms of sales and coordination.
Achievements/Tasks
• Managed the execution of programs and initiatives that will establish business relationships with key SME communities and organizations nationwide.
• Conceptualized marketing campaigns that effectively reached communities targeted such as the F&B Industry and Hotel Industry.
• Generated sales leads of P4.5 Million in MRC and closed deals of P2.7 Million in MRC through marketing campaigns that showcased SME products and services. Contact: • Highest earner in terms of MRC among my business development team members. Francis Oliva
Head of Partnerships
General Manager
Porcelé Fashion Accessories Shop
2013 – 2014
Achievements/Tasks
• Managed all aspects of decision-making inside the company. Review of progress in all departments, Implementation of policies and strategies.
• Founded the company with my thesis mates during our practicum requirements for the Entrepreneurship Program of DLSU.
• Consigned our products with SM Kultura generating more than 200% profit. SEMINARS ATTENDED
• Brand Innovation and Design (04/2016)
Ateneo De Manila University
• Challenger Sales Seminar (11/2016)
CEB
• Challenger Marketing Messaging Seminar (04/2017) CEB
EDUCATION
BS - Entrepreneurship
De La Salle University
2011 – 2015
High School
La Salle Green Hills
2008 – 2011
Grade School
La Salle Green Hills
2001 – 2008
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