Social Media Digital Marketing
Resume:
Dale Newman Kitchin
Above and below-the-line traditional, online and social media marketing and
advertising strategy and project management
Creative conceptualisation/social media, content and digital marketing
management/PPC campaign management/ marketing and branding
management/Team and agency management/B2B and B2C
Below are my credentials and what I have been up to over the last 20 years but, what you
need to know is that the below did not happen without my absolute will and tenacity. Not
only will you get my experience but also the joy of working with someone positive, upbeat,
creative, enthusiastic and super-efficient!
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Sept 2019 March 2020: Oaklins Investment Banking
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Digital Marketing Manager
May 2019 September 2019: Google Project - Teleperformance
Email:
UK & I Agency Account Strategist for GoogleAds
*********@*****.***
March 2009 Dec 2018: Institutional Advancement Division - University of Johannesburg
2009 2011: Advertising and Marketing Co-ordinator
LinkedIn:
https://www.linkedin.com/in/dal
2011 2013: Advertising, Marketing and Social Media co-ordinator
e-newman-kitchin/
2013 present: Manager Social Media and Marketing Projects
Jan 2007 Feb 2009: School of Tourism and Hospitality, Faculty of Management, University of
Telephone:
Johannesburg
Industry Analyst and Marketing assistant
July 2003 December 2006: Trade Conferences International EDUCATION
Dual role: Conference Production Manager, Event Manager and Database Manager
November 2002 June 2003: Frontline Medical Public Relations 1996 -2000 Rand Afrikaans
University, Johannesburg
Assistant account executive
BA Communications degree
Feb 2002 November 2002: Origins Cosmetics - Harrods Department School
majoring in Communications and
Retail counter sales assistant
English and specialising in
Advertising and Audiovisual
0 C )696G62F ) F21 BA C FG 1HG62F
Communications
Marketing and Advertising Strategy and rollout:
2000 Rand Afrikaans University,
Post advertising campaign research with targeted audiences
o
Johannesburg
Translation of campaign research into an above-theline advertising campaign strategy
o
BA Honours in Audiovisual
Direct involvement in creative direction and constructs for ATL campaigns
o
Communications specialising in
Internal marketing of advertising campaigns to staff for awareness and the creation of
o communication strategy
brand affinity
Compilation of media strategy (traditional and digital) and co-ordination of stakeholders
o FURTHER TRAINING
from media agencies to creative agencies
Traffic management - keeping deadlines for supply of artwork for media.
o 2019 Google Ads Certification 2015
Ensuring budget efficiencies
o University of Johannesburg
Running below-the-line projects according to campaigns and segmented target markets
o An Introduction into Management
Developing marketing materials for below-the-line marketing endeavours from copy
o principles
writing, editing to design and printing co-ordination 2013 Marketing Mix: Social Media
Creating channels for distribution of BTL materials
o Landscape Briefing:
Information gathering from BTL projects
o 2013 University of Cape Town
Content development and creation
Certificate in Social Media
Conceptualisation, planning, writing, creating, co-ordinating, streamlining whether it be
o Management
a radio script, docu series for social media, a live streamed event, webinar, print advert, online 2008: Excel beginner, intermediate
banner, social media post or event promotional video and advanced
Digital:
2007 Health and Fitness
Online campaigns
o
Professionals Association -
Growth marketing campaign strategies with sales funnel management with action based
Completed a Certificate in Exercise
results in mind always Science and is a part time Personal
Activation of an organizations digital ecosystem to produce results
Trainer
Hashtag, follower and influencer strategies
2008 Health and Fitness
Keyword research and SEO alignment (from a marketing perspective)
Professionals Association -
Management and distribution of organic content ensuring SEO alignment across to all Completed Pilates training course
stakeholders level 1 and 2 training and is a part
time instructor
Content writing and post design development in alignment with SEO, brand and corporate
identity.
GoogleAds PPC Campaigns
Outline, monitor and track key digital ecosystem growth KPIs to ensure growth and thus
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ROI
Campaign optimisations and adaptations
Ms Lesmarie Bentley-Steyn
Identify and training of digital marketing best practice within the organization University of Johannesburg
Social Media
o Senior Manager: Marketing and
Brand
Administration, monitoring and maintenance of Social Networking presences -
*********@**.**.**
Facebook, Twitter, LinkedIn, Youtube and Instagram
SWOT and competitor analysis plus audience profiling per platform
Ms Monique Evert
Content strategy in alignment with SWOT and audience findings and organizational
University of Johannesburg
objectives
Brand and Corporate Identity
Social media audits
Manager
Social Media Policy development, policing and training
******@**.**.**
Creating communications synergy between external marketing and advertising thrusts.
strategic media communications
Phern Calvert
Community development and engagement
Google Project Teleperformance
Crisis control and PR
Team Leader
Account Management
*******@******.***
Strategic account management to medium sized advertising agencies
o
Development and maintenance of strong partnerships with clients
o Mr Francoise van Rheede
Pursuit of client and agency goals growth mindset
o Motherland Brand Agency
Promotion of innovative cross channels perspectives by keeping on top of global trends Founder and Consultant
o
Strong interpersonal, negotiation and persuasive skills across all levels
o
Translating briefings into clients desires
o
Mr Scot Aitkin
Actioning briefings
o
Mortimer Harvey Ad Agency
Excellent phone based and client facing relationship management
o
Operations Director
Team/Human resource management:
Staff management between 5 to 14 people
o
Managing staff KPI and training
o
Team and media budget management
o
Relationship management with various agencies media booking, advertising and
o
digital agencies
Event management and marketing
Full event planning and execution
o
Event marketing
o
Event branding
o
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Between 2009 2018 the University of Johannesburg received the following from the association
for Marketing and Communication in Education (MACE)
18 MACE Excellence awards for marketing elements ranging from Integrated
Marketing Campaigns, Brand, Film and Video, Integrated Advertising, Outdoor advertising,
below-the-line elements, Radio and Print advertising and Electronic and Social Media, one in
particular for Instagram.
Other notable achievements are
2012 first Award given to an African country: CASE Circle of Excellence Gold award
for Advertising Campaign
2013 IABC Gold Quill Award for Be Clear: Integrated Marketing Campaign
2nd Coolest University Brand in South Africa spot held for 8 years in a row
Email: *********@*****.*** / https://www.linkedin.com/in/dale-newman-kitchin/ Telephone: +346********
Contact this candidate