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Brand and General Management

Location:
Peekskill, NY
Posted:
June 08, 2020

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Resume:

Karl John Weydig

* ********* ****

Cortlandt Manor, NY 10567

914-***-****

karlweydig@gmail,com

SUMMARY OF QUALIFICATIONS

•Experienced Brand Marketing, Business Development leader and former Project Director for Professional firms

•Extensive P/L experience in Marketing, BD strategic channel and partnership development

•Reputation for leading geographically dispersed teams while managing multiple projects concurrently

•Successfully completed 85 client engagements to 100% client satisfaction

•Met narrow, deadlines; in realization of mandated 2x client saving or revenue increase per engagement

•Analyzed and reengineered financial, organizational and operational processes in professional firms including grocery, retail sports, convenience, clothing and other facilities

•Introduced new strategic, channel market program leading 8 domestic and international directors

AWARDS AND ACCOMPLISHMENTS

•Sales; Top Regional and National Sales Representative

•Marketing: Manager of the Year for brand management & leading development & launching industry “firsts”

•New Product Marketing: developed launched three industry “best in class, industry firsts”

•R&D: Developed seven, ‘first of their kind, products; one recognized as “best in the world”

•Regulatory Affairs: collected, analyzed, collated data for 60+ Government Approvals, all successfully approved

•Operations: Saved company $$10mm in unnecessary equipment in first 90 days

• Management Consultant: Developed 20 Strategic Plans, retooled company operations and finances

•General Management: People and process manager for marketing, sales, finance, operations, R&D, QA/QC/RA

•Project/Program Management: Prioritization, task and financially focused director

SUMMARY OF SKILLS

•Project Management

•Executive Leadership

•Streamlining Processes

•Logistics Oversight

•Marketing & Advertising

•Channel Developer

•Training & Development

•CRM

•Business Planner & Analyst

•Channel Development

•Advertising & Content

•Competitive & Risk Analysis

•Research & Investigation

•Product Innovation

•Strategic Partnerships

•Regulatory Savvy

•Operations Management

•Sales & Customer Service

•Brand & Lead Development

•Resource Allocation

•Time Management

•PC & IOS Microsoft Suites

•People Development

Social Media Strategy

PROFESSIONALSKILLS

Program Management

•Provided project management consulting services to organizations looking to meet strategic goals

•Business Strategy Developer for channels, business and marketing, programs and corporate finances

• Evaluated organization current management framework and recommended changes to effectively manage the firm

Program Management (pt.2)

•Assisted organizations in setting up project teams as well as the top down management of marketing lead projects Taught OB, Finance and Labor undergraduate courses in two Colleges

•Educated managers, C-suite, managers and entry level regarding the changes to their company obligations

•Offered leadership and direction, managed efforts of 24 external teammates for domestic & international projects

• Change management expertise for law co. engagements and expertise in 13 other verticals and any function

•Regulatory, FDA expertise

Innovation, New Product Marketing Management

•Created, managed, developed 10+ new products in 5 product lines using disruptive new technologies

•Employed techniques such as ‘Simplex optimization technique’ yielding product recognized as “Best in the World

•Visionary leader in disruptive technologies; developed lines that were socially changing and significantly altered and improved the way physicians diagnose and treat patients and lines for personal and business communications

•Built a successful Marketing Team

•Recognized as Manager of the year while in marketing

•Brought to market 4 “first and 3 Best in class products

•Required to do FDA submissions all accepted for marketing by the FDA

Supervision & Coordination

•Led teams to successful create strategic plans and then systematically work the plans to achieve business P/L

•Provided leadership, direction and counsel to Project teams in achieving program goals and objectives.

•Managed team through conversion of marketing and sales programs earning $20,000 for new strategic plans for partnerships with strategic consultants and plans, completed under very restrictive time constraint

•Effectively managed activities of over 30 people in 6 different functions from entry level to directors

•Administered employee training programs for companies to ensure continued uninterrupted service and satisfaction

•Developed company manuals and included evaluation process tied to new, carefully constructed job description, f Primary data analysis gathered from company; skills analysis and Face to Face consultative interviews

•Saved numerous people’s jobs by restructuring organizations and providing subsequent training to the team

•Selected as prime consultant for 6 domestic and 6international firms for regulatory affairs

•Completed major new strategic Business plans for healthcare based, hospitality, entertainment and professional firms

•Recruited by prior boss to initiate a newly conceived startup

Business Development

•Ensured compliance, provided accurate/timely compliance assisted 50+ firms in problem resolution

•Executed Strategic New Business plans and gained MOU from VC

•Acted as liaison for matrix-based firm and assuring effectiveness of programs as program/project manager

•Dotted line responsibility for 8 domestic and international BD, sales and engineer for new partnership initiative

•Oversaw new software, hardware development and developed intense training, for major new product launches

•Assisted in implementing quality systems review, designed KPI and tracked process process to ensure immediate resolution of issues, overall customer/client satisfaction and compliance of service levels

•Drafted and maintained business process requirements while aligning them with functional/technical requirements of the business plan

•Proofread labels operation manuals marketing brochures, employee handbooks, job descriptions and websites to ensure correctness and compliance for internal processes and a positive impression for all customer’s

Operations Oversight

•Provided operational management in running functions in all business aspects including; Sales, Customer Services,Service, Marketing/Advertising, Staff Recruitment and Training and overall Business Leadership

•Participated in a variety of duties including marketing, product development policies, procedures creation and customer service plans

EXPERIENCE

KPFS; Consultant to Live Green, 3S Pharmacy Owner/BD/Operations

2012- Present

GSMIC- Project Manager/Project Director

2009- 2011

Sotheby’s International -Broker, Sales Agent

2003- 2008

OTHER EXPERIENCE

•VP Marketing & Sales- Del Global Technologies

•Director-Marketing & New Product Marketing-Fujinon (Fuji Film)

•Manager- R&D, QA/QC /RA- Ventrex & UCC

•Sales Manager- Sales Pharmacia (Pfizer)

•Adjunct Business Professor-Monroe & Mt. St. Mary College

•Strategic BD & Partnership Manager- Rockwell & NCR

EDUCATION

•Iona College – MBA OB/Marketing

•University of Bridgeport – BSMTASCP- Medical Technology, Biology & Chemistry

CERTIFICATES

New Product Development- Wharton, University of Pennsylvania

Strategic Planning, University of Michigan

Project Management, Pace University,

Digital Marketing Strategy, Columbia University

AFFILIATIONS

Boy Scouts of America- Eagle Scout, Pro deo et Patria

ASM- Volunteer

CFFD- Volunteer

LL Baseball- Volunteer



Contact this candidate