Surinder Singh Dhaliwal

H # ***-A, Sarabha Nagar, Ludhiana, Punjab – 141001 - India.

Phone: Mobiles – 0091- 977-***-****, 931-***-****.

Email: addmn7@r.postjobfree.com

Professional Profile

Over 28 years of experience in sales and marketing / distribution management in various industries.

Experience in implementation of marketing and sales promotion plans for new business generation.

An Out-of-the-Box Thinker with a proven track record of increasing revenues, streamlining workflow and creating a team work environment to enhance profitability in challenging environments.

Extensive experience in developing distribution network infrastructure and adept at inventory control, logistic activities and warehouse management, ensuring smooth operations.

Extensive experience in store operations, merchandising and stock management.

Effective communication, team building & relationship management skills.

Organisational Experience

Since April ‘2008, self employed as Sales & Marketing representative in Agency network for garments of various companies from Ludhiana, Mumbai and Delhi. To represent the brands into upper north i.e., Punjab, J&K, Himanchal Pradesh and Haryana incl., Chandigarh.

Feb2006 to March 2008 with Jain Uday Fabrics Pvt. Ltd., (part of Jain uday group) as National Head Sales

The company is the manufacturers & distributors of Men’s wear brands as “Blue Mount” and “JU’S”. The company also outsources for Wal-Mart, Shopper stop, Globus and many leading brands, based at Ludhiana.

Jan 2005 to Dec 2005 with Gini & Jony Apparels Pvt. Ltd., as Zonal Marketing Manager

The company is the manufacturers & distributors of kids wear brands as Gini & Jony freedom wear, G & J Jeans, Palm Tree and now also authorized manufacturers & distributors for Levis kids & Reebok kids.

Aug’2001 to Dec’2004 with Creative International Pvt.Ltd. as Manager- Marketing

The company is the manufacturers and distributors of family wear brands such as “Creative Line”, “Guilty”, “DNA”, “ Okie-Dokie”,” Tyra” and “Lucida”.

Key Result Areas;

Sales & Marketing

Manage the domestic sales and marketing operations for the brands through out India.

Implement/conduct sales promotional activities as a part of brand building & market development effort.

Conduct market research activities and track competitor’s moves and provide valuable information for fine-tuning of selling and marketing strategies.

Retail Management –

Conceptualize Visual merchandising displays, windows & Point of Purchase.

Customer Relationship management including shop-floor interaction with customers for effective resolution of customer grievances and obtain feedback.

Channel/Distribution Management

Identify and appoint reliable distributors/dealers/ agents, monitor the performance and implement incentive schemes thereby increase the motivational level.

Handle a channel network of 500 dealers and 10 distributors/ agents.

Develop/sustain the existing network & effectively managing the supply chain, ensuring timely and cost effective deliverables.

Assist the channel partners to meet their business targets and achieve profitable ROI.

Monitor accounts/ receivables and cash flow, i.e. credit control management

Team Management

Impart training to new recruits and create awareness on products and SOPs.

Supervise, manage and mentor a team of ASM’s & executives, ensuring optimum performance.

Significant Milestones;

Independently penetrated new markets such as Punjab, Jammu & Kashmir, Himachal Pradesh, Haryana and South India.

Significantly managing LFS and premium MBO’s such as Shopper Stop, Globus, Pantaloons, Lifestyle, Piyramid, Ebony, BigJo’s, Rituwears, Chunmun and others.

Distinction of adding almost all chain of stores onto company supply data base

Introduced proper and effective usage of internet to correspond and business requirements

Aug’1999- Jul’2001 with New Book International, Dubai as Territory Manager

The company is the publishers and distributors of various educational products.

Key Result Areas;

Drive sales initiatives for promoting educational products such as books, audio’s video’s and CD’S for all ages of children to achieve business goals& managing the frontline sales team to achieve them

Evolve market segmentation & penetration strategies to achieve targets.

Identify key/institutional accounts such as schools/colleges and other educational institutions, and strategically secure profitable business.

Relationship management with parents for promoting products and achieving business targets.

Conduct sales promotional activities such as exhibitions at the international level, thereby achieving profitability.

Significant Milestones;

Instrumental in initiating the concept of participating in exhibitions and institutional sales

Maintained a constant sales growth and volume through out my tenure

Initiated the concept of cold calling, thereby increasing the customer base.

Received appreciation’s in form of letters and incentive for best sales in each month and quarter

Apr’1998- Jul’1999 with P.C.H.Enterprises, Hyderabad as Sales Administration

The company is the distributor for 12 companies such as Madura Garments, Braun, Philips, Samsonite, Bauch and Lomb, JCPL, Heera, Borosil and other.

Key Result Areas;

Manage the dealer & direct sales and marketing operations for promoting Madura Garments such as Peter England, San Froisco, Byford and Elysee.

Close co-ordination with the production department of the Madura Garments, thereby ensuring effective distribution on a day to day basis.

Plan and monitor warehouse operations of receipt, storage, inventory control and monitor inbound logistics.

Dec’1995- Mar’1998 with Landmark Group of Companies, Kuwait as Warehouse-In-Charge

The company is engaged in retailing of readymade garments, shoes, furniture, toys and many other products.

Key Result Areas;

Handle the store management and maintain reduced inventory levels.

Actively involved in receiving goods from the suppliers, distributing the same to the showroom and co-ordinating of stock- issues/ requisitations and pricing

Maintain the stock of material without any variance by conducting stock verification and documentation.

Implement Standard Operating Procedures within the warehouse and training a team of 22 warehouse members in maintaining compliance with these procedures.

Ensure quality packaging to prevent goods from getting damaged in transit.

Close co-ordination between warehouse and showrooms for opening new showrooms

Significant Milestones;

Contributed actively in opening showrooms at new locations through out gulf and received the Best Performance Award, at Kuwait

Received appreciation’s from General Manager and directors for best public relation between warehouse and other departments

Commenced career with Sultanally’s Solutions Ltd., Hyderabad as Marketing Executive (Jun’1992- Nov’1995)

Responsible for sales and marketing operations for promoting HCL-HP Systems and printers, Motorola Pagers and Modems.

Part Time Assignment

Jul’1994- Jul’1995 with L.B.Publishers and Distributors as Independent Sales Representatives

Responsible for promoting volume sets of education, entertainment and fiction books for all ages.

Training Programs

Attended various sales and marketing training programs such as:

“Retailing And Store Management” from Landmark Group – Dubai (UAE)

“Teaching And Presentation Skills” from Informatics Computer Systems – New Delhi

“Sales And Marketing Procedures Esp. Handling Cold Calling And Referrals” from L.B. Publishers & Distributors (P) Ltd. - Chennai

“Sales And Marketing Of Information Technology As Per End User” from Hindustan Computers Limited – Hyderabad

“On Field Training Of Sales Of Products ” from Motorola (P) Ltd., - Bangalore

“Sales And Marketing Of Products And Tender/Quotation Systems” from Sultanally’s Solutions Ltd. - Mumbai

“Retail And Distribution Network” from Madura Coats India – Hyderabad

Education

1992 B.A.from Osmania University, Hyderabad, A.P., India.

1992 Honors Diploma in Systems Management from Informatics Computer Systems, Delhi, India.

Date of Birth: 25th November, 1970

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