Digital Marketing Manager

PRASHANT YADAV

Contact: +91-991*******

E-Mail: addmjq@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/prashant-yadav-86006518 SENIOR MANAGERIAL PROFESSIONAL

Customer Acquisition Marketing~ BTL~ATL~ Marketing Strategy ~ Alliances~ Branding~ Digital Marketing~ Retail Marketing

S K I L L S E T P R O F I L E S U M M A R Y

A competent professional with over 15 years of experience in Marketing Operations, Strategy, Franchisee Operations, Alliances, BTL/ATL Activities and budgeting

Currently associated with VLCC Healthcare Limited, Gurugram as Deputy General Manager –Marketing

Skilled in managing various BTL/Branding initiatives and tracking the effectiveness of the same along with other teams

Managing ATL Strategy and execution through Media Agency

Proficient in analyzing latest marketing trends and tracking competitor’s activities and providing valuable inputs for fine tuning marketing strategies

Managing Marketing teams across India

Pivotal in implementing strategies towards enhancing market penetration, business volumes and growth

Expertise in handling promotional activities for ensuring brand visibility & awareness in existing and new markets

A keen communicator with honed interpersonal, problem solving, negotiation and analytical abilities

ATL (TV, Print, Radio)

BTL Activities

Customer Acquisition Marketing

Alliances

Branding

Media Activation

Retail Marketing

Channel/Franchisee

Call Centre Operations

Digital Marketing

July’19- current VLCC Healthcare Limited, Gurugram as Deputy General Manager – Marketing Role:

Heading PAN India ATL( Print, TV, Radio), BTL, Alliances & Call Centre Operations for 300+ VLCC Wellness Centres across India

Head development and execution process of marketing plans to reach vital customer segments through a team of Marketing Managers PAN India

Team Size ( Reporting Directly)

o Corporate Marketing- 4

o Regional marketing - 11

Annual Marketing Budget handled – 45-50 Cr

Designing Offers and other monthly sales schemes

Provide strength to company’s Customer Acquisition Marketing PAN India

Designing and assigning targets and productivity norms for the marketing team

Evaluating ROI and Cost of Acquisition costs

Analyzing competition & to device counter strategies

Managing Media & Digital Marketing Agency

Heading the Outsourced- Telemarketing operations

Managing development of Media/Social/In-centre Creatives through an In-house team of designers O R G A N I S A T I O N A L E X P E R I E N C E

Aug’15- June’19 Sterling Holiday Resorts Limited, New Delhi as Assistant Vice President – Marketing Role:

Maintain and provide strength to company’s Customer Acquisition Marketing across North & East India

Head development and execution process of marketing plans to reach vital customer segments through a team of Marketing Managers

Planning, designing, executing & supervising all marketing, advertising, branding & promotional activities for enhancing vacation Ownership business of Sterling Holidays, Thomas cook

Recruiting, Training and monitoring marketing workforce

Designing targets and productivity norms for the marketing team

Accountable for Revenue generation through various Marketing initiatives

Evaluate productiveness and marketing initiatives ROI and Cost of Acquisition

Analyze local competition and device counter strategies

Supervising monthly events/activities calendar

Supervising & monitoring all Sales/Lead generation activities

Supervising the telemarketing operations

Managing the Marketing Budget for the Region

Planning, designing, executing & supervising all marketing activities for enhancing Franchisee business of Sterling Holidays

Handling Marketing Initiatives active Franchisee Partner across North, Central & East India

Jun’11- July’15 Mahindra Holidays & Resorts India Limited (Club Mahindra), New Delhi as Senior Manager

– Marketing

Role:

Planning, designing, executing & supervising all marketing,, branding & promotional activities in line with marketing strategy & organizational objectives

Responsible for:

o Managing budget of Marketing Department

o Conducting tie-ups, alliances, promotional activities and events in markets o Taking marketing initiatives to expand customer base and to optimize sales (main focus on lead generation & database management)

o E-mailers & SMS shot campaigns- including content development

Handling activities related to telemarketing operations (in-house as well as outsourced)

Looking after other business development activities Dec’07-May’11 Radio Mirchi (ENIL), New Delhi as Account Manager - Mirchi Activation Role:

Served as an active part of events & promotions team of Radio Mirchi (biggest radio station in India)

Accountable for:

o Selling & executing sponsorships to the clients catering to various industries for events of national stature o Handling escalations and maintaining relationship with corporate accounts o Planning & executing events like Corporate Contact Plans, College Contact Programs, RWA Plans, Beauty Events, Property Fairs, RWA, Store promotions etc.

Built ATL media plan and managed all the promotions activities for the events like Mirchi Music Awards, Smart Investor

(60 Corporate Contact Plan), Get Activ Expo, Kitty Parties, Music Taxi etc.

Handled activities related to strategic planning for forthcoming events

Developed & maintained relationship with clients & media agencies Aug’05-Sep’07 UCMS as Manager - Process Sales (Citi Insurance) Role:

Interacted with high net-worth individuals & corporate clients regarding risk analysis and monetary returns

Handled activities related to solicitation of business accounts and developed strategic alliances with clients

Designed tactics to increase assets and profitability within a territory

Formulated & implemented innovative marketing principles & promotional sales events for commercial projects to further support financial growth

Certification in “ The Fundamentals of Digital Marketing” from The Digital Garage- 2020

Certification in “ Social Media Marketing Strategy” from The Hubspot Academy -2020

Six Sigma Green Belt workshop at Mahindra Institute of Quality, Nashik -2013

Executive Certification in Strategic Management, Indian Institute Of Management, Rohtak ( IIM –R)

Masters Of Business( Professional Accounting) from Victoria University, Melbourne, Australia

B.Tech (Computer Science & Engineering) from UP Technical University, India

Well versed with:

o MS Office

o Internet Applications

o CRMs – Siebel & Sales Force

Date of Birth: 3rd May 1982

Address: Villa #130, Villa Anandam Estate, NH-58, Ghaziabad PROFESSIONAL CERTIFICATIONS

E D U C A T I O N

P E R S O N A L D E T A I L S

IT S K I L L S

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