Irene Asay, M.Ed., PMP, CSM, CSPO

Decatur, GA

AGILE PROJECT/PRODUCT MANAGEMENT

Excel at forming cross-functional relationships, promoting continuous improvement, transforming and simplifying processes, solving problem creatively, reducing costs, and increasing team’s velocity

Certified PMP, nearly 10 years of project/product management experience, over 3 years at a top tech company

Master’s Degree, Certified Scrum Master, Certified Product Owner, AWS Certified Cloud Practitioner

Expert of Agile methodologies (Scrum and Kanban) and PMBOK (project management processes)

Key Skills: Agile, Scrum, Kanban, leadership, digital and technology products, enterprise solutions, customer service, quality assurance, stakeholder management, risk management, presentation and communication skills

Education & Professional Development

Master of Education University of Southern California

Project Management Professional (PMP)® Project Management Institute

Certified ScrumMaster® (CSM®) Scrum Alliance

Certified Scrum Product Owner® Scrum Alliance

AWS Certified Cloud Practitioner Amazon

Project Management Certificate Georgia Institute of Technology

Lean Six Sigma Green Belt Certificate Georgia Institute of Technology

Technical Skills

JIRA, Confluence, Kanban Board, TFS, MS Office Suite (Excel, PowerPoint, Outlook, Word; etc.), Microsoft Project, VMware AirWatch Console, JavaScript, Slack, Zendesk, Notepad++, G Suite, Adobe Sign, Android, SDL WorldServer

Career Progression

Cajun Funding Corp. d/b/a Church’s Chicken Intellectual Property Consultant (contract)

Manage stakeholder expectations in the company’s million-dollar re-branding initiative, create cost-effective strategies, and maximize trademark and business domains protection in over 80 countries

Serve as the point of contact for nearly 1,000 national franchisees in insurance certificate management

Monitor project progress, resolve project related issues, provide weekly status report, and facilitate communication with internal business partners

Review and conduct quality assurance on digital marketing materials and legal agreements

Analyze the franchise compliance rate in different regions to provide market leaders transparency

Implement new processes and increase franchise compliance rate from 58% to 71% in two months

VMware Localization Translator (Project Lead), R&D

Led multiple agile initiatives across 18 language teams (30+ specialists) to standardize procedures, improve existing localization policies, and shorten the project turnaround time by 30%

Localized digital products, enterprise solutions and VMware AirWatch console for global deployment

Implemented quality assurance on company software and provided a seamless experience for end users by collaborating with engineers, product managers, tech writers, and marketing managers

Prioritized product backlogs based on each phase of software development lifecycle and urgency

Corresponded with cross-functional stakeholders to define project goals, project delivery timeline, set deadlines, assess potential risks, and assign responsibilities

Evaluated vendor performance, reinforced quality enhancement, and reduced rework by 40%

Novelis Associate Project Manager, Intellectual Property

Managed intellectual property portfolios for legal offices across 11 countries

Created high-level company roadmaps and strategic plans in correspondence to businesses needs

Supported executive office/PMO operations and collaborated with cross-functional stakeholders

Built new governance structure and procedures to centralize global trademarks (700+)

Analyzed overseas intellectual property payment requests and avoided unauthorized spending

Introduced new technologies and improved processes for portfolio management

Monitored and reviewed intellectual property status reports from vendors

2011-2012

Morris, Manning & Martin Intellectual Property Paralegal

Introduced new project management tools and workflow to increase team efficiency by 50%

Prioritized projects, liaised with internal and external stakeholders, monitored project progress, removed roadblocks, and delivered projects within tight deadlines

Reviewed legal correspondence from the federal government and global intellectual property offices, and facilitated communication for the corporate clients and government officials

Managed customer expectations and maintained client relationship

2009-2010

Shimokaji & Associates Project Manager

Created project management manuals to include detailed policies and procedures, and successfully reduced project managers onboarding time by 60%

Identified potential risks and proactively formulated contingency plans to mitigate risks

Performed initial application screening to avoid conflict of interest and gathered project requirements

Strategically allocated project resources based on their expertise, performance, and workload

Actively monitored patent drafting processes, removed impediments, escalated critical issues, and facilitated communication between clients and patent professionals

2008-2009

David and Raymond International Patent Group Course Manager

Successfully launched an intellectual property educational institute and training programs

Collaborated with cross-functional experts in designing effective educational products

Conducted periodic assessments and analyzed results for continuous improvement

Evaluated the effectiveness of educational products and ensured meeting project objectives

Designed marketing and educational content for website development and corporate training

Developed and implemented learning strategies, curricula, and online courses for internal training

2007-2008

Language Door Mandarin Chinese Teacher

Designed course content and taught business professionals Mandarin Chinese

Built course framework with instructional design techniques

Applied adult learning theory for effective communication

Created documentation for assessments and adjusted course modules accordingly

Coached business professionals about cultural differences via presentations

Volunteer & Personal Fulfillment

2019-2020 Finance Committee at the International Community School (ICS) Committee Member Assist school’s budgeting initiatives, review and provide feedback on the existing finance policies and procedures, kick off the annual auditing process, and approve monthly financial status report

2016-2017 Dialogue Circle of VMinclusion Co-Lead

Coached team members on different diversity issues and promoted diversity at the workplace

2016 Junior Achievement of Georgia Personal Finance Advisor

Mentored marginal high school students and introduced them to basic financial concepts

2012 Diversity Committee of Morris, Manning & Martin Board Member

Raised diversity awareness and created periodic cultural events

2010-2013 University of Southern California Alumni Club of Atlanta Social Media & Scholarship Chair

Promoted alumni engagement on social media, mentored young alumni, and interviewed scholarship candidates

2019-Present

2014 - 2017

2012 - 2013

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