Sales Marketing
Resume:
Hollis Hartman
https://www.linkedin.com/in/hollis-hartman-8206606/ addlyo@r.postjobfree.com 860-***-****
Dynamic sales and marketing professional with 20+ years’ experience.
Goal oriented, creative individual with outstanding verbal and written communication skills and a passion for helping others. Professional experience includes public speaking, planning and hosting fundraising events, eldercare advisement, real estate sales, management and consulting.
KEY COMPETENCIES
Management
Meeting and Event Planning
Direct Sales
Public Speaking / Professional Networking
Closing Skills
Mentoring
Community Outreach and Development
Expert in Progression of Dementia and Aging
CRM and Computer Skills
Problem Solving
professional experience
Director Marketing IL- Portside At Grande dunes 12/2/19-5/4/2020
Responded to inquiries via phone and email from families and referral sources regarding placement
Daily interaction with law firms, hospitals, skilled nursing facilities, Clergy, Geriatric Care Managers, Chamber of Commerce, Country clubs and Physicians and senior centers
Managed data base for 85 assisted living / MC apartments and 134 new IL apartments with 16 cottages.
Created and implemented 30/60/90- day marketing and event schedule of professional and lead driven events including monthly Lunch and Learn
Director of Sales- The Regency - SRG Senior Living 4/2019 - 8/2019
Responded to inquiries via phone and email from families and referral sources regarding placement
Daily interaction with law firms, hospitals, skilled nursing facilities, Clergy, Geriatric Care Managers, Chamber of Commerce, Country clubs and Physicians and senior centers
Managed data base for 185 assisted living apartments
Created and implemented 30/60/90- day marketing and event schedule of professional and lead driven events including monthly Lunch and Learn
National Sales Specialist - Atria Senior Living 5/2015 - 4/2019
Position created by Atria reporting directly to Regional Senior VP to focus specialized sales oversight to increase census in low performing communities and mentor new sales directors
Conducted Pre-leasing activities 6 months prior to opening to establish relationships and introduce local professionals to capabilities and services
Increased census and improved exposure to public and professionals by creating and implementing 30/60/90- day marketing and event schedule
Counseled families to provide an understanding of benefits of assisted living, particularly at Atria, verses other types of care
Exhibited at health fairs, attended chamber events and in-services to gain exposure for company
Responded to inquiries via phone and email from families and referral sources regarding placement at Atria.
Daily interaction with law firms, hospitals, skilled nursing facilities, Clergy, Geriatric Care Managers, Chamber of Commerce, Country clubs and Physicians and senior centers
Overcome family’s objections, legal and financial obstacles and assisted the in gaining a better understanding of the aging process as well as quality of life for their aging parents
Director of Sales and Marketing- Move Mom and More 2014 – 2015
Developed Marketing Strategy for New England region
Created marketing materials and website
Assisted Families with information on placement, facilities, programs, Veteran’s Benefits, Long Term Care Insurance and relocation process
Accompanied families seeking placement
Exhibited at health fairs, trade shows and spoke at in-services
Responded to inquiries via phone and email from families, Physicians, Assisted Living Communities, and other professionals
Daily contact with a wide variety of businesses such as law firms, physicians, hospitals, skilled nursing homes, country clubs, CCRC’s, senior centers and assisted living communities
Utilized problem-solving skills to assist individuals with legal and financial issues while referring clients to a network of professionals
Facilitated all facets of moving including downsizing, moving, storage, and estate sales
Eldercare Advisor- A Place for Mom 2004 – 2014
Provided Professional Consulting Services to families seeking eldercare options
Performed Intake and needs assessment to determine best placement with consideration of cognitive, physical and financial status
Advised families on eligibility of Veteran Benefits
Developed extensive professional referral Network by actively networking with physicians, social workers, Geriatric Care Managers, discharge planners and other healthcare professionals
Acquired new assisted living and home care partners in the state utilizing referral agreements with companies
National Top Producer – 2004 through 2014
Director of Community Relations - Summerville Assisted Living 1999 – 2004
Conducted Pre-leasing activities 4 months prior to opening to establish relationships and introduce local professionals to capabilities and services. Maintained 100% occupancy and retained waiting list
Created 30/60/90- day marketing and event schedule to increase census and improve exposure to the public and professionals
Exhibited at health fairs, attended in-services, public speaking engagements and chamber events
Counseled families to provide an understanding of the benefits of assisted living and memory care
Responded to inquiries via phone and email from families and referral sources regarding placement
Daily contact with law firms, hospitals, skilled nursing facilities, Geriatric Care Managers, Physicians and senior centers
Overcame family’s objections, legal and financial obstacles and assisted them to gain a better understanding of the aging process as well as quality of life for their aging parent
Education and Community Service
B.A Communications with a concentration on Business- University of Hartford
Board member of American Parkinson’s Disease Association, CT Chapter. Chairperson for Optimism Walk two years with great success in fund raising
Created Connecticut Area Senior Network (CASN) in 2003 and California Area Senior Network (CASN) in 2018, amassing a data base of over 3000 professionals within the Eldercare Industry
Founder of Quality of Life Foundation 501-C3
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