Head Sales & Marketing

Phone: +91-987******* / +91-783*******

E-Mail: addln5@r.postjobfree.com

Address: M1D, 3rd Floor, AKASH-IV Apartments, Plot No. 9/1, Sector-3, Rajender Nagar, Sahibabad, Ghaziabad – 201005, Uttar Pradesh DEEPAK SHARMA

Soft Skills

Profile Summary

Energetic, Goal-Driven Sales Leader with an

excellent track record of achievement in

consistently produced top & bottom line growth

and in expansion of business to highly

competitive markets of North India (Delhi

NCR), Pune and Chennai. Start-up Specialist

with expertise in launching businesses from

scratch across entire emerging market

segments. Successfully transformed non-

performing business units into top-performers

and amplifying EBIDTA margin by multi-folds.

Consistently produced higher-than-market

revenue gains and delivered multiple digit

growth of EBITA & Market Share YOY. Holding

in-depth knowledge & understanding of diverse

customer segments, markets, products &

services varying across regions, cities, scales &

different formats of customers.

Dynamic, go-getter & pragmatic & focused with

excellent planning, leadership and problem

solving skills.

Core Competencies

Strategy Formulation & Implementation Sales & Marketing Budgeting, Revenue Maximisation Market Positioning & Segmentation Marketing - Promotions & Branding Event Planning & Execution Client Relationship Management Target Based Approach Team Building & Leadership Professional Experience

August 2019 to January 2020: The Everest Hotel Kathmandu, Nepal, Director of Sales & Marketing – Re-opening Team

Reporting to The General Manager and Hotel Owners with dotted line. As Director of Sales & Marketing – To Responsible for Sales & Marketing, Rooms Reservations and Revenue with added portfolio for International Business. To assist The GM, work closely with him to open the hotel on time, including hiring of HOD’s. To Develop SOP’s, Hire and Develop a Sales Teams, train the local talent To Analyze, study and structure a plan to Re-position The Hotel in the Market Motivator

Change

Agent

Collaborator

Planner

SENIOR HOSPITALITY PROFESSIONAL

Nearly 17 years’ an impressive success story in the Hospitality industry including a decade in hotel sales with year-after-year success in achieving revenue, profit, and business growth objectives within start-up, turnaround, and rapid-change environments

Targeting assignments in Delhi NCR

To be Responsible to provide leadership in all selling activities within the hotel, working closely with Rooms, Food & Beverage and other revenue generating departments to maximize sales through the activities of Sales & Marketing Department.

To develop a business plan according to required working capital and continue with upgradation and renovation of the Hotel.

Major Initial Achievements,

Re-Open the Hotel on the day of commitment, assisted The General Manager by being on 24 x 7 mode, helped in operations and other activity.

Prepared a short terms business plan and achieved it by 150% solely with only One Sales Trainee, One Coordinator and One Sales Executive for a quarter without restaurant being in operational. Developed Banquet Sales Process, implemented Selling Skills, Trained People to sell with Pride and not to lose business.

Ensure Flow of Funds by having 60% Occupancy for the quarter, with only 20% extended credit. Developed a Team of 5 People from the immediate compset, Understood The Local Market, Business Mix and Opportunities.

Identified and developed global accounts, secured it for 2020 with our having access to Lanyon and other AI Tools

Secured large MICE business from India in Off Season February 2017 to April 2019: Hyatt Place Rameswaram, Director of Sales (Since Pre- Opening) based in Chennai and Delhi.

Key Responsibilities:

Reporting to General Manager, SVP – Sales Operations, Regional Office, and Hotel Owners directly. Director of Sales & Marketing – Responsible for Sales, Revenue, Marketing, administrative and additional responsibility of Destination promotion and marketing. Responsible to provide leadership in all selling activities within the hotel, working closely with Rooms, Food & Beverage and other revenue generating departments to maximize sales through the activities of Sales & Marketing Department.

Responsible for the efficient running of the division in line with Hyatt International's Corporate Strategies and brand standards, whilst meeting employee, guest and owner expectations. Responsible to position the hotel in the local market place through appropriate sales and marketing initiatives and to ensure the hotel product and services align with the positioning and brand promise created through marketing communications. Significant Accomplishments:

Administrative,

Assisted the team to open the hotel on set date, by understanding, covering and completing 80% of the pre-opening checklist in just two months.

Designed and implemented, the post opening hotel sales and marketing strategy, identified feeder market, allocated resources to enable team to achieve targeted business from day one. Finalised and opened New Sales office in Chennai with two sales managers and one executive for marketing based in the hotel in Rameswaram.

Trained the team on selling a new and unestablished destination simultaneously achieving team budgets in terms of revenue, room nights and ADR.

Marketing,

Prepared Hotel Marketing expense budget of 3.5 Crore’s, allocated funds to various brand initiatives and hotel post opening marketing spend, stage wise. Designed and implemented Hotel Marketing Plan including developing local vendors to deliver on time and control the cost.

Arranged Media Fam’s, Now Open Campaign with three world class videos, two video’s dedicated to destination.

Simultaneously, launched Digital Media campaigns with brand-authorized agency, both online, offline and linked it with Media & Video promotions in order to get maximum coverage, visibility and results.

Supported local coverage with branded hoarding, digital hoardings, and signage’s around 100 Kms of Rameswaram apart from placing Hoardings in key cities like Varanasi, Tirupati, Shirdi, Ahmedabad, Chennai and Madurai Airports with the help of agency. Initiated social media platforms, handle and presence, developed demand drivers for new or un- established market.

Successfully launched destination campaign “Explore the unexplored Island of India” and Holy Island of India.

Solely developed various destination experience and itineraries and spreaded them through Sales and Marketing activities.

Ensured social media channels remain active on daily basis and maintained google TOP google listed despite having heavy and active OTA presence in the region. Sales

Successfully launched and Implemented Sales & Marketing strategies with just one sales resource and achieved brand and owner’s expectation, two years* continuously. Successfully tried, test, implemented and continued to sell on plus taxes rates hence avoiding selling on tax inclusive rates on all rate plan’s.

Successfully achieved first year budget by 50% (2017) and second year budget by 90% (2018) with ARR of 5500, 200% more than of city ADR.

Successfully took the average length of stay in destination from traditional 0-1 to 1.5 and now 2 nights.

Developed destination itineraries for leisure groups, corporate MICE to attract business and add to average length of stay in Rameswaram.

Successfully increased other segments and achieved groups/ MICE Targets. Successfully, introduced Destination Rameswaram to leisure/travel trade across India and increased production from wholesale accounts by 300% year on year. Single handedly covered feeder markets like Kerala, Gujarat and Delhi NCR, closed on first contracting for the hotel, after six months of test and trial, and repeated rate change requests. Resulting in Rameswaram being featured in National and International Itineraries selling the region but bypassing Rameswaram as destination.

Participated in All domestic travel and trade fairs and One in Malaysia to promote destination. Active member of Tamil Nadu Tourism Society, helped administrative authorities in raising Tourism Rameswaram website and affiliated services.

Become member of active travel clubs, TAAI and IATO chapters in the region, resulting in maximum exposure in local market and the region.

Set a mark for self and became known name in the regional leisure market in just 2 years by travelling at least 20 days a month and covering market since August 2017. Financials,

Assisted the team with regular business despite being a new hotel and entirely new destination. Ensured restricted credit (under 5%), worked on 100% advance payments or NO credit to travel segment, even with groups and MICE to ensure regular cash flow. Assisted team maintain, reduce or cut cost on un-wanted marketing activities, month on month basis to achieve GOP.

Achieved break-even point in 3rd month of the operation of the hotel due to higher selling average rates and direct bookings (without commission or other costs). Assisted team to deliver marginal to increased profits to owners in 10th month of the operation of the hotel.

Professional Experience

Feb’14 to Oct’16: Sterling Holiday Resorts Limited (Thomas Cook & Fairfax Co.), New Delhi as Regional Sales Manager – Hotel Division, North India Feb’13 – Feb’14: Leonia Holistic Destination, Regional Sales & Marketing Office – North, New Delhi as General Manager

(Role: Head Sales - North India & Pune)

Feb’11 – Feb’13: ANANDA in the Himalayas, Ista Hotels, based in Delhi & at Pune as Associate Head of Sales (MICE & Corporate Transient) Apr’10 - Feb’11: Fortune Select Global, Gurgaon (Flagship Hotel of Fortune Park Hotels Ltd., fully owned subsidiary of ITC Ltd.) as Sales Manager (Head of Sales) April 2003 to January 2010

Journey with Starwood Hotels & Resorts Worldwide Inc – Multiple, with below details, Dec’ 07 – July’ 09: The Westin Sohna Gurgaon Resort & Spa as Sales Manager (BDM) Nov’06 – Dec’ 07: Starwood RSO – New Delhi as Business Development Manager Apr’03 – Oct’06: Le Meridien India, RSO, New Delhi Joined as Sales Coordinator; promoted as Reservations In-Charge in May’05 May’99 – Mar’03: Nirula’s Hotel, New Delhi

Joined as Front Office Assistant; promoted as Executive - Guest Relations in Jan’02 May’98 - Jan’99: Hotel Ratanada Polo Palace, Jodhpur, Rajasthan as Front Office Assistant Education

2015: MBA (Marketing) from Sikkim Manipal University 1997: Bachelors in Arts from JNV University, Jodhpur Certificate Courses

2009: Six Sigma Green Belt Certificate by Benchmark India. 1999: Certificate Course in French Language from Alliance Francaise de Delhi Trainings Attended

1.Finance for Non-Finance and Master the Sales by IHHR (Ista Hotels & Ananda) 2.Lanyon 3C, PMS & Channel Manager and MICE & Sales Process by Starwood Hotels 3. Sterling Archer Sales & You Training Program

IT Skills - : - Microsoft Office (Word, Excel, PowerPoint), Windows XP, IDS, Fidelio and Opera Personal Details

Date of Birth: 22nd September 1977

Languages Known: English, Hindi, Punjabi, Tamil (Spoken) Marital Status: Married

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