INDRANI BOSE

Location: Kolkata, West Bengal ~ Contact: 983-***-****/ 903-***-**** ~ E-Mail: addlmq@r.postjobfree.com Sales Planning & Marketing Executive

PROFILE SUMMARY

Dedicated & results-driven Sales Planning & Marketing Executive with 10+ years of experience in identifying business opportunities by identifying prospects & evaluating their position and researching & analysing sales options

Expertise in acquiring new customers, handling customer complaints & major accounts, retaining old customers, increasing SOB with customers and selling in tough competitive environment

Skilful in formulating new ideas and ways of enhancing business and winning new customers along with developing strategies for increasing business opportunities and exploring the existing clients

Adroit in promoting the company's existing brands and introducing new products to the market along with implementing new sales plans and advertising

Experience of travelling eastern India and meeting management & customers to understand pain points of both the parties, understanding & handling of customer grievances and forming core team to hear to customer and to solve issues

Possess vast business operations experience and skills, leadership and management expertise, analytical and critical thinking skills, and attention to detail

Core Competencies:

Marketing Sales Planning Business Development Product Development & Management Strategic Planning Customer Engagement Budgeting & Forecasting Pricing Strategy Logistics Planning Supply Chain Management Brand Promotion Human Resources People Management Communication Team Leadership WORK EXPERIENCE

The Tinplate Co. of India Ltd (A Tata Enterprise) Jul’09 – Mar’20 Sr. Marketing Executive (Sales, Production & Logistics Planning); Apr’19 – Mar’20 Sr. Marketing Executive (Marketing Dept.); Apr’17 – Mar’19 Area Sales Executive (Eastern Region); Sep’11 – Mar’17 Marketing Executive; Jul’09 – Aug’11

Planned to achieve production compliance along with planning for all India production in line with requirement for key and non-key customers

Identified key customers in all end use & product segments, conducted customer satisfaction survey and developed volume & NR plan at product and market level

Prepared monthly plans and met all major & minor customers of eastern region, engaged with brand owners/fillers and allocated jobs to coordinators

Suggested corrective actions along with supporting plant & field personnel in their daily work management and monitoring HR coil visibility & raising issues on HRC

Planned and maintained stocks outs of finished goods in plant & yards as well as developed plans for all promotional activities like participation in exhibition & seminars

Performed continuous engagement with vendors, internal customers, coordination between plant & sales force for prioritizing compliance, achieving high prime yield, and hence delighting customers Apr’09 – Jul’09 Radiance as HR analyst

Mar’08 – Jul’08 S.N Media as Summer Intern

EDUCATION

MBA in Marketing & HR

ICFAI University; 2009

Thesis: “A study on the employee motivation plan in Wipro from the view of cross-cultural diversity” and “A Study whether unethical behaviour of companies affect consumer purchase decisions” B.Com (Honors)

Delhi University; 2007

IT Skills: SAP, MS-Office, MS-DOS, Windows 9x/2000/XP and Internet Applications PERSONAL DETAILS

Date of Birth: 31 Oct 1985

Languages: English, Hindi and Bengali

Address: 37 SC Chatterjee Street, Konnager, Hooghly - 712235

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