James W. Strohecker

Portland, Oregon 415-***-**** www.linkedin.com/in/jamesstrohecker/ addki9@r.postjobfree.com Marketing Leadership – Director of Marketing

Global Marketing, Business to Business (B2B) Integrated Marketing Highly accomplished marketing innovator with an extensive track record of delivering high-performance, measurable product and corporate B2B marketing campaigns and launches. Have repeatedly differentiated and established brands and thought leadership within competitive markets. Executive-level decision maker with an ability to lead and execute extensive marketing programs, competitive analysis, go-to-market strategies, content marketing, demand generation and messaging. Skilled in collaborating with team members across all levels to drive cohesive, unified marketing that help achieve sales objectives. Proven ability to ideate, design and implement effective Web, video, and content-rich Marketo / Eloqua / Dynamics campaigns. Strong understanding of all phases of the buyer’s journey and components that help drive business decision making at each step.

Integral leader in orchestrating awareness and increasing value that led to the acquisition of RAE Systems

(Honeywell, Qumu (Rimage), and Choridiant (Pegasystems).

• Global Product Introductions • Demand Generation

• Partner Marketing Campaigns

• Go-To-Market Strategy Development

• Omnichannel Marketing

• Social Media Strategies

• Competitive Intelligence

• Corporate/Product Messaging

Professional Experience

Demand Gen Associates, Portland Oregon – 2019-Present Acting Director of Marketing and Project Leader, Consultant Develop strategic, focused plans to meet measurable, objectives; Create and implement, targeted marketing and communication programs, demand generation and content marketing programs; Lead Website development team with planned build-out, SEO/keyword implementation; and Manage internal team/vendors for $150 million company. Provide strategy, demand gen programs, content marketing campaigns for medium- sized companies.

Honeywell Industrial Solutions, Englewood, Colo. And Global – 2015-2018 LOB Marketing Leader, Product Marketing Manager, SPS Division Driving force behind the creation and delivery of strategic, multi-tiered demand generation and omnichannel marketing campaigns as part of the successful Connected Worker product introductions that positioned Honeywell in the dominant market position and continue to net millions of dollars in new sales revenues.

• Spearheaded successful new product introductions: ConneXt Pack, LoneWorker solution, MultiRAE, QRAE 3, FIRST Software, ProRAE Guardian SDK, DoseRAE, and many others.

• Directed the successful industry thought-leadership seminar program (FireSmoke.org, IAFF, NFFF, FCSN) and others, that produced issue-driven monthly global seminars

• Led the $695k annual supplier MDF ad program to create joint branding, education, and marketing programs with DuPont, Gore, 3M, and others.

• Built a sales solution-oriented content pipeline that included videos, tablet-based sales tools that helped increase sales q/q.

• Incorporate cutting-edge mobile content delivery to qualify target workflow/process control, industrial safety, energy, environmental, food & beverage, D&A and public safety segments.

• Developed segment-focused, topical editorial calendar and content, digital assets for delivery across a range of social media platforms such as Twitter, LinkedIn, YouTube and Facebook. James Strohecker

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RAE Systems / RAE Systems by Honeywell, San Jose, CA 2011 – 2015 Senior Global Marketing Manager

Promoted to Senior Global Marketing Manager role after successfully elevating the company’s brand and market position; company became recognized as the industry’s premier wireless IoT safety leader. This led to Honeywell acquiring RAE Systems for a $340 million valuation. Orchestrated customer marketing initiatives for all connected business product lines (D&A, Responder, Environmental, Industrial, Energy, Public Safety). Developed impactful marketing programs: content marketing, demand generation utilizing Eloqua & Marketo, brand messaging and positioning, and interactive channel sales initiatives to drive growth of the company’s Connected Worker-focused products.

• Spearheaded highly effective multimedia development (market-focused econtent, case studies, etc.).

• Created effective lead generation campaigns via Eloqua/Marketo that included targeted offers, landing pages, A/B subject lines, email content, that delivered 7-22% CTR and increased sales 20-30%.

• Expertly directed all video development: treatment, scripts, shots, post-production, keywording.

• Edited/published two books: Wirelessly Networked Chemical & Radiation Systems, and PID Handbook.

• Oversaw development of both new Drupal-based Website, three Honeywell Connected Websites.

• Developed and produced campaigns and approach to receive 22 industry awards for global products.

• Strategized solution positioning (vs. product) for major events that increased MQLs by 37% y/y. Qumu, Inc. San Bruno, CA 2008-2011

Director of Marketing and Demand Generation

Architected and led all marketing program development, lead generation (Eloqua, Marketo), content creation, and partner promotion programs for the leader in enterprise video for Global 1000 organizations. Successful strategy and compelling brand messaging, positioning, competitive differentiation led to company acquisition.

• Increased number of lead gen campaigns by over 400%, delivering highly successful lead-to-close funnel.

• Created 12x/year series of successful partner marketing events, webinars and analyst video webcasts that expanded event marketing from 2x/yr. to 12+/yr., increasing web traffic and leads by over 200%.

• Developed impactful specialized segment-focused and customer/partner videos, webcasts and collateral, and Web content that competitors copied and emulated.

• Designed and launched 12x4 Twitter, Facebook campaigns that delivered 26% increase in MQLs. Demand Gen Associates, Redwood City, CA 2007-2008

Marketo Demand Generation & Content Marketing Consultant

• Differentiated clients from competitors to develop dominant position in targeted markets.

• Orchestrated all phases of Marketo implementation for an interactive digital capture company, which resulted in lead gen and Website traffic increasing 34% and 20%.

• Scripted, directed and produced industry-leading webinars and webcasts for lead generation, training, new product introductions and global communication.

• Produced a series of highly successful large enterprise and govt. department-oriented eSeminar lead gen programs, executing all content development, tele sales scripting and channel program delivery.

• Crafted insightful articles, social media content and presentations for placement and syndication. Prior experience: Director of Corporate Marketing, CallTower (2005-2007) [moved operations], Sr. Director of Marketing, Phoenix Technologies (2003-2005), Sr. Director of Corporate Marketing, Chordiant Software (2000- 2003) {acquired], and Vice President, Silicon Valley Operations, Edelman Worldwide (1996-2000). Education

University of Washington, Political Science

North Seattle College, EMT

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