Bruce Thomas Berglund

714-***-**** addkhn@r.postjobfree.com www.BerglundAdvertisingDesign.com

Designer Creative Solutions

Quantitative Aptitude and Intuitive Imagination. A solutions based thinker producing responsive advertising, marketing, branding and key messaging; with graphic design, illustration, photo/video, and print production. Coordinate state and local campaigns/promotions influencing desired target audiences. Cultivate top-performing teams and vendors, while consistently exceeding expectations. Career Specialties Overview

Creative Problem Solving: Design, Illustration, Photography/Video, Key Messaging, Target Audience Engagement, Content Development, Email & Direct Mail, Marketing, Branding, Social Media Integration, Packaging, UX/UI Development, Internal/External Communications E x p e r t i s e

• Advertising • Marketing • Branding

• Photoshop • Illustrator • InDesign

• Photo/Video • Ads/Collateral • Social Media

• Key Messaging • Consulting • Collaborating

C o m p u t e r S k i l l s

PC and Mac Proficiency: Adobe Creative Cloud – (i.e., Adobe Illustrator - Photoshop - In-Design - Adobe Acrobat - PowerPoint) – MS Office / Word - Excel – Premiere Pro- CMS - WordPress P r o f e s s i o n a l E x p e r i e n c e

Creative Consultant/Lead Designer

DBA-Berglund Advertising Design (BAD), Costa Mesa, CA (May 2012 – present)

• Consult, create, produce and launch a wide range of promotional and branding strategies (digital and/or print) to engage and solicit response from diverse target audience(s)

• Responsible for creative brand building, production and delivery of varied sales, marketing, and advertising initiatives for multiple B2B and B2C endeavors resulting in vastly increased revenue

• Supervise (or hands-on) creative production, with ability to triage multiple projects Principals: DeskSite, Inc., Chuck Jones Center, Balboa Technologies, G B Woodcock & Co., Century, Connors & Associates, Bahia Corinthian Yacht Club, Mystic Charity Ventures, Lakeshore Learning Center, GEO Foundry/GEO Cloud

Creative Director

Headlands Resources, Inc.

(Nationwide Support Services/Financial Strength Builder (Nov 2008 – May 2012) 19500 Jamboree Rd., Irvine, CA 92612

• Conceptualized, created, produced, launched and tracked diverse advertising, marketing, branding, and sales initiatives which ultimately led to 400% increased revenues in first 12 mos.

• Created diverse product promotions, while developing all marketing communications programs,

(incl: corporate identity, brochures, direct mail, fact sheets, info graphics, start-up assets, logos, collateral, web presence, email blasts, redirects, banner ads, and more)

• Planned, developed and executed marketing initiatives including website content, direct mail, social media campaigns, trade show displays, and other special events support material

• Developed creative concept and promotional launch of The Frugality Game, a powerful financial planning tool meant to educate, and inform the entire family

• Assisted with the creation and development for launch of Financial Strength Builder, an online financial coaching program and game increasing customer base by 60,000 in first 6 months

• Designed and/or directed the design, production, and printing for all sales, marketing, advertising, publishing and branding initiatives for multiple B2B and B2C endeavors.

• Managed creative services department staff and budget

• Cultivated top-performing creative teams and vendors to excel in intense, deadline-driven environment(s)

Principals and Start-Ups: Nationwide Support Services, The Frugality Game, Assureti Financial Solutions, jChandler Financial Services, Frugality Nation Foundation, Financial Strength Builder Art Director – Lead Designer

Lenac Warford Stone (LWS)-Ad Agency

4701 Teller Ave., Newport Beach, CA (Aug 2007 - Nov 2008)

• Provided consultation services (design and production) specific to materials development of national advertising, marketing, and communications for agency clients list

• Featured skills included: research, planning, conceptual design, typography, color usage, prototypes, illustration, digital imaging, photography, press checks, web UI/UX design

• Created and produced media kits, magazine advertising, direct mail, billboards, product, service, and rack brochures, annual reports, packaging, calendars, catalogues, all sales collateral, theme and medical illustrations, while out-sourcing/purchasing necessary support and printing Principals at LWS: Isuzu-GMC-Chevy Truck, C&M Fine Pack, Experian, Farmer Boys Creative Director/Consultant

DeskSite, Inc., Laguna Niguel, CA (March 2001 – July 2007)

(Berglund Advertising Design (BAD)-studio)

• Responsible for concept development of creative initiatives including dynamic marketing and branding strategies to introduce, promote, and launch NEW Video content delivery software

• Established design protocol for unique client interface (UI/UX), for video content delivery sites

• Managed development of all web/DeskSites, sales, and marketing material specific to client product brand and launch

• Provided consultation and coordination specific to target client list

• Supervised creative staff, tracked all project(s) status from concept through production to completion and launch

DeskSite Principals: The National Football League (NFL), NBA, and NHL, Interscope (Eminem & 50 Cent), Beyonce, American Idol, Comedy Central, Saturday Night Live, NASCAR, Car and Driver, Champions On Ice, The Ski Tour, Survivor, Fox Sports, The Bachelor, 24, and 150 more Additional Principals at BAD: Apria Healthcare, Cytocare, Charter Hospital, Newport Lido Medical Center, Val Mesa Medical Center, GlobalMenu.com, Crawford Broadcasting Company, LifeMasters Supported Selfcare, Bisco Industries, PCBranders.com, TelePacific Communications, Pinnacle Micro, Roller Hockey International, Kofax Imaging Products, DAVCON, Edwards Life Sciences, Johnson- Higgins/Foster-Higgins, Sanwa Bank, American Diversified Savings and Capital Corp. E d u c a t i o n

New York State University, at Buffalo, New York

Bachelor of Science - Graphic Design

Mohawk Valley College, Utica, New York

Associate Applied Science - Advertising Design & Production

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