PROJECTS

Analyzed Audible’s goals, target audience, current consumer behavior and social media strategy to conceptualize a new social media strategy as a team – one of two selected teams to present strategies to the team at Audible. Audible

December 2018

Analyzed Whole Foods’ current CI capabilities, issues with customer experience and gap assesment to conceptualize the end CI vision, introduction of new CI capabilities with Amazon integration to improve customer experience. Whole Foods

MAY 2019

Analyzed DoorDash’s current strategy for SEO, PPC, display ads, social media and growth hacking to conceptualize a new strategy which could bring more engagement and traffic to the company in 5-member team. DoorDash

May 2019

EXPERIENCE

• Performed SEO analysis & keyword research in coordination with growth & acquisition objectives to optimize existing content and uncover new opportunities to improve the m

• Launched and executed the social voice of the brand across a variety of platforms (Google, Yelp, Facebook, Twitter, Instagram, Youtube, and LinkedIn )

• Created blog page on WordPress and added more keyword planned content on the website to optimize and help increase organic search on Googl e

• Analyzed the consumption of data using tools like Google Analytics, Ubersuggest to provide the team with better solutions to improve their visibility and get more customer s

• Improved Google Ranking of the website in the company’s service areas by 35% using SEOprofiler to keep a trac k

• Engaged with the audience by responding on the reviews posted on Google and Yelp along with replying to @ mentions, and liked comments on other social platforms M&M Environmental (MMPC) - Long Island City, NY

JUNE 2019 - December 2019

• Managed social media pages (Facebook, Twitter, Instagram) for their Bollywood news app, SpotboyE

• Launched and optimized digital marketing ad campaigns, thus increasing the engagement on their social media pages and also directing traffic towards their websit e

• Developed and implemented targeted communication and persuasive strategies, resulting in 1st product crossing 2M followers on Facebook across the networ k

• Increased Instagram followers by 85% by creating platform-specific content and scheduling posts at the right tim e

• Analyzed the website and social media traffic using Google Analytics and executed future strategies using that data 9X Media Pvt. Ltd. (SpotboyE) - Mumbai, India

MARCH 2015 – MARCH 2018

• Managed YouTube channel and edited videos on YouTube Editor for 9XE-The Show

• Performed SEO Activities: Keyword search through Google AdWords tool and Google suggested phrase s

• Researched & created annotations for YouTube videos, meta-tagging, description, titles, and customized thumbnail s

• Populated SpotboyE website with news articles and other content using Wordpress 9X Media Pvt. Ltd. (SpotboyE) - Mumbai, India

SEPTEMBER 2014 – FEBRUARY 2015

EDUCATION

Lubin School of Business, Pace University - New York, NY MAY 2018 - MAY 2020

University of Mumbai - Mumbai, India

AUGUST 2010 - MAY 2014

BACKGROUND

Greha Lodaya

New York, NY

+1-248-***-****

addk6j@r.postjobfree.com

Digital Marketer

CONTACT

CONNECT

linkedin.com/in/greha

twitter.com/grehalodaya

SKILLS

Google Analytics, SEO,

Hootsuite, Facebook Insights,

MailChimp, Google Keyword

Planner, Ubersuggest,

BuzzSumo, SEMrush, Social

Mention, SEOprofiler, SPSS,

MRI-Simmons, Wordpress,

Microsoft Office, Photoshop

Certification

Hootsuite Platform Certificatio n

Google AdWords Certificatio n

Email Marketing - MailChimp (Udemy)

COURSEWORK

Marketing Management

Advertising & Sales Promotion s

Social Media & Mobile Marketing

Digital Marketing

Customer Intelligence

Direct & Indirect Marketing

Business Writing

Consumer & Organizational

Buying Behavior

Marketing Research

Business Analytics & Decision

Makin g

Database Management Systems

Contact this candidate