elia m. canales

702-***-**** addjxk@r.postjobfree.com

Profile

An insightful, goal-driven and dynamic Digital Marketing professional with a proven track record of success within the hospitality and financial industries. Strong knowledge of both direct and business-to-business marketing best practices. Collaborative and engaging with the right balance of independent working ability to hit the ground running in any business environment.

Professional Experience

Credit One Bank October 2018 to Present

Digital Campaign Manager April 2019 Year – Present o Lead the overall strategy and acquisition function for current card members which generated a 32% increase year-over-year.

o Develop product strategy and marketing plans for successful execution that meets business objectives. o Collaborate with cross-functional team to assist with multi-channel marketing. o Complete A/B and email testing to ensure high functional integrity. o Leverage and analyze data to drive budgeting, forecasting and other reporting to guide decision making. Marketing Specialist October 2018 – April 2019

o Managed upwards of 30 projects that supported various business units both internal and external facing. o Collaborated with designer on project submissions, ensuring a delivery that met or exceeded objectives. Diamond Resorts International June 2015 – October 2018 eCommerce Marketing Supervisor February 2017 – October 2018 o Delivered revenue goal of 25% for web-direct bookings and timeshare lead generation of over 65 resorts. o Planned and implemented entire email marketing strategy including content calendar creation, A/B testing, and reporting enabling a 36% revenue increase year-over-year. o Facilitated 3rd party vendor partnerships including affiliate marketing, loyalty program and abandon cart resulting in a 37% increase year-over-year.

o Continuously analyzed web performance KPIs including visits, page views per visit, transaction volume, click- through rates, conversion, traffic mix, and cost per acquisition. o Managed project workflows, cross-functional communications and ensuring on-time delivery. Hotel Marketing Coordinator June 2015 – February 2017 o Developed engaging content across owned platforms (e.g. main resort site, microsites and social channels) o Supported the business with various processes including contract administration, documentation management and policy/procedure development.

o Collaborated with Online Travel Agencies’ (OTA) partners, in addition to vendors including Groupon, Living Social, Travel Zoo and Secret Escapes to create successful promotional programs. o Achieved occupancy and revenue results 109% above target for 13 resorts spanning the west coast. eCommerce Innovations December 2013 – June 2015

Marketing / Operations Coordinator

o Grew business presence across owned and paid channels including email marketing, social media, affiliate marketing, blog content creation, product images, and promotions. Education & Certifications

Bachelor of Science in Business Administration, Marketing 2014 University of Nevada Las Vegas

Magna Cum Laude, GPA 3.9

Email Marketing and Inbound Certified 2018

HubSpot Academy

Advanced Google Analytics 2018