STEVEN KILLION, MBA

Austin, TX / 512-***-**** / addjqd@r.postjobfree.com

www.linkedin.com/in/StevenKillion

Resilient, creative and self-motivated Senior Marketing Professional with 8+ years of extensive experience in working with campaigns in the Digital Media, Print and Experiential Marketing fields. Proven ability to design, deliver, maintain / support innovative & fast-paced environments while remaining detail-oriented and task focused. Excels in lead generation and execution of management skills; both influencing and motivating direct reports and other team members. Thrives in challenging, rewarding roles involving interpersonal & unique relationship building, strategic planning, out of the box thinking and new ways of creating effective employee contributions and efficiencies.

Core Competencies:

Leadership & Operations

Demand Generation

Mass Email / Digital Marketing

Business Process Improvement

Resource / Project Management

Risk Assessment/Management

Budgeting & Negotiation

Strategic Planning

Growth / Channel Strategy

Marketing Automation

Testing & Data Analytics

Conversion Rate

Market Research

Web Design

Event Management

Vendor Management

Communication

Team Leadership

KEY ACCOMPLISHMENTS

Built a targeted account based marketing program focused on 10 key states with the most opportunity that resulted in an average of 36+% email open rates, increased meetings, and ultimately lead to hitting both marketing and sales targets for 2018.

Drove transactional email for the largest technology company in the world's Small Business unit for North America.

Designed and implemented a nurture program and oversaw a demand generation program; responsible for more inbound and outbound leads in the history of the company through email drip campaigns, contests, and pay-per-click (PPC) platforms.

Successfully executed over 100 projects across North America by managing logistics and developing marketing concepts while simultaneously working on an IBM account at George P. Johnson; a global experience marketing agency, which resulted in generating approximately $25M dollars in revenue.

Effectively re-branded a conference for the State of Texas; resulting in a nearly 40% increase in attendance and, ultimately, a self-sustaining conference: The Advancing Improvement in Education Conference.

PROFESSIONAL EXPERIENCE

WhoYou, LLC.

Marketing consultancy agency that creates holistic marketing solutions from brand strategy, customer acquisition, and digital media campaigns.

Founder, Austin, TX 2017 – Present

Built a consulting company which manages marketing strategies & execution for local clients in the financial, healthcare, logistics and recycling industries; including campaign strategy, email automation, paid search & budgets, content development and social media presence.

Built automated marketing and sales campaigns for a major logistics provider using Marketo and Salesforce.

Collaborated with a developer to build company’s blog and website in WordPress.

Created & promoted webinars, appointment emails set-up, sales collateral and blog articles.

Built a streamline quoting process for an environmentally conscious IT recycling company.

Civitas Learning

Provides educators with tools and supporting services that bring together and make the most of their diverse and disconnected data streams; personalize information and support for students; and deepen understanding of the impact of student-success initiatives.

Demand Generation Manager, Austin, TX 2018 – 2019

Drove demand by partnering with teams across the company to accelerate pipeline and provide sales teams with qualified leads.

Championed Pardot (from HubSpot) to build and deploy marketing and sales campaigns to drive funnel conversion.

Worked closely with sales, product marketing, and partnerships to develop strategic campaigns to drive new opportunities, as well as cross-sell and up-sell for current partners.

Developed content for multiple channels – paid ads, social media, email marketing, landing pages, and webinars.

Optimized programs based on performance and data analysis.

Integrated DOMO and Full Circle into our Salesforce instance.

Managed/coached Business Development team on how to track emails and meet goals/targets as company restructured.

WorldFirst, acquired by Ant Financial

A fast growing FinTech organization who specializes in making foreign exchange simple, fast and fuss-free for people & businesses with global ambitions by combining best in-class technology with award-winning customer service.

CRM & Email Marketing Manager, Austin, TX 2016 – 2017

Worked with international offices and partners to upgrade the proprietary systems to Eloqua (marketing automation) & Salesforce (CRM). Once finalized, built inbound/outbound campaigns based on the identified buyer personas to support sales and partnerships teams.

Created lead generation forms, landing pages and lead scoring models for new systems. Worked cross-functionally and trained teams on how to use those guides worldwide; including London, Asia and Australia.

Collaborated with Partnerships Team to tackle all incoming marketing requests.

Created collateral using Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to increase ranking.

Developed a referral program to drive more sales.

Monitored campaigns daily with A/B, multivariate testing and data analysis.

Performed monthly competitor analysis using SEMRush.

Quickly established event presence at a last-minute show, resulting in 2 new clients.

Dell

Provides the essential infrastructure for organizations to build their digital future, transform IT and protect their most important asset: information.

GTM Marketing Manager SMB – Contract, Round Rock, TX 2016

Developed & managed the transactional email marketing strategy for the Small & Medium Business unit of North America, making needed adjustments accordingly based on metrics.

Coordinated with the Merchandising and Production teams to create compelling transactional campaigns/emails to drive demand and revenue targets.

Worked with various stakeholders to get best deals (in view) for selling and upselling.

Conducted a frequency multivariate and A/B test on email offers.

Helped establish Octane data and email grid to define campaigns based on targeted personas.

Built and maintained email roadmap.

Compass Learning, acquired by Edgenuity, Inc.

Offers a full K-12 math and English language arts curriculum product line; enabling a more effective and growing demand of school leaders and teachers to meet and gain access to personalized, targeted learning tools at all grade levels.

Demand Generation Specialist, Austin, TX 2015 – 2016

Researched and developed high-value thought leadership content and marketing strategy to position company as an industry leader; drove leads & measurable pipelines for the Sales and Account Management teams until company was acquired and then moved to Arizona.

Created and managed the Always On program, which included email drip campaigns, nurture programs, paid search / ads (SEO, SEM, PPC), and social media play in Eloqua, Salesforce and Google Analytics.

Performed market segmentation by vehicle for tailored campaigns; built dashboards based on data and A/B testing.

Created compelling emails and landing pages with progressive profiling.

Coordinated logistics and advertising for events including digital marketing campaigns to reach a national audience.

George P Johnson

The world’s leading event and experience marketing agency who specializes in strengthening client’s brands through strategic thinking, creative courage, and logistical execution to create unique experiences which bring our clients to life.

Project Manager – IBM Account, Austin, TX 2013 – 2014

Executed client’s initiatives by developing project concepts, goals, objectives, budgets and statistical reports for final outcomes, while maintaining collaborative relationship with other internal departments & external vendors to meet deadlines for each specific project.

Identified opportunities for clients in accordance with objectives, policies and targets; ultimately building a very successful program, which landed a new account with Proctor & Gamble & aided company to use pitch to other clients.

Traveled nationwide organizing events and working with the Client’s Sales and Marketing teams to drive attendance.

Provided full-service project management and logistical support, including: contract negotiation for speakers/venues, content development, registration generation and execution (e.g. set- up, attendees, lead management) as required.

ADDITIONAL EXPERIENCE

DoubleTree by Hilton Austin, TX

Sales Manager 2013

ESC, Region XIII Austin, TX

Program Planner 2010 – 2013

EDUCATION

Texas State University Austin, TX

Master’s in Business Administration (MBA) 2017

Texas Tech University Lubbock, TX

Bachelor’s of Business Administration (BBA), Marketing 2010

CONFERENCES & TRAINING

AIE Conference – Texas Education Agency, 2010

Conflict Resolution training

TECHNICAL SKILLS

Microsoft Office Suite

Eloqua

SharePoint

HTML

Marketo

Salesforce

Asana

WordPress

Pardot

Google Analytics

Adobe

VOLUNTEER EXPERIENCE & MEMBERSHIPS

Member – American Marketing Association, 2017

Sales Productivity Training – Master Connection Association, 2013

Volunteer – Human Rights Campaign, 2017

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