THOM MORRIS

*** ******* ***** • Mount Pleasant, SC 29464 • 404-***-**** • addjq7@r.postjobfree.com

EDUCATION

Darden Graduate School of Business Administration Charlottesville, VA University of Virginia

Master of Business Administration, May 2015

Washington University in St. Louis St. Louis, MO

BA International Studies, BA Classics, May 2008

• Gustav-Mesmer academic scholarship recipient for distinguished performance in Math and Science

• Varsity Swimming Team Captain; NCAA Academic All-American EXPERIENCE

2017-present Blackbaud Inc. Charleston, SC

Team Lead, Data Intelligence Center of Excellence

• Set and execute strategic initiatives with product management leadership for the Data Intelligence business, which includes managing a team of product owners and marketers.

• Brought 3 data services to market, delivering predictive models to fundraising customers that help them find their best and most impactful donor prospects. Generated more than $2M in annual recurring revenue within the first 9 months.

• Chartered a portfolio restructuring initiative to simplify the analytics service offerings post-acquisition of a competitor. Project required executive endorsement, coordination across product management, sales, and customer operations teams. Resulted in simplifying the portfolio from 300+ SKUs down to 15 core offerings, all meeting specific contribution margin requirements. Principal Product Marketing Manager, Target Analytics

• Led go-to-market strategy for ~$65M Target Analytics product portfolio

• Subscriptionized and re-priced data enrichment and prospect research product lines, leading to more than 30% YoY increase in revenue, making Analytics the largest contributor to YoY company growth.

• Designed and automated performance reporting for Global Marketing team that blended sales team and product performance into one view, measuring weighted impact on corporate performance. 2014-2017 Amazon Inc. Seattle, WA

Sr. Supply Chain Manager, Men’s Apparel

• Responsible for forecasting and in-stock performance metrics for men’s basics category.

• Standardized reporting across all softlines categories, making improvements to in-stock metric definitions, ensuring the entire organization had common KPIs

Sr. Vendor Manager, Home Improvement

• Managed P/(L) for Amazon’s $160M Building Materials and Paint category, which includes owning all pricing, procurement, forecasting, and promotional functions.

• Improved net profitability 147 bps by negotiating the department’s largest direct import program and reducing overall cost structure.

• Served as department captain for sourcing and executing all promotions; responsible for training team members and department leadership on new promotional functionality. Grew promotional revenue by more than 300% over the trailing 12 months by leveraging automation for the deal sourcing process. Retail Leadership Development Program, Search Traffic Technology

• Designed large-scale market tests for two new affiliate marketing channels; researched historical customer behavior to project financial impact, coordinated with development and customer analytics teams to outline technical requirements.

2008-2013 Delta Air Lines Amsterdam, NL

Specialist Revenue Management

• Optimized revenue on Delta's $700M portfolio of flights between the US and Italy; improved unit revenue contribution by 600 bps during winter 2012-13 travel season.

• Led joint venture team in seasonal strategy development and implementation; held weekly, cross-functional flight performance reviews; generated 9 bps margin improvement for Italy portfolio.

• Crafted and implemented Award and Group Travel space allocation strategy for transatlantic network that improved bookings materialization rate by 300 bps across joint venture flights. Specialist EMEA Market Development & Analysis Atlanta, GA

• Led cross-functional team to recapture business class market share in northern Italy; implemented new Sales programs, pricing changes and marketing initiatives that grew market share 200 bps and unit revenue 700 bps.

• Ran biweekly performance reviews of transatlantic routes to ensure coordination among analysts and managers from Sales, Revenue Management, Network Planning and Marketing. Sr. Analyst Sales Operations and Reporting Automation

• Managed cross-functional CRM project designed to enhance customer experience data; helped design patented data architecture to feed a customer valuation model used by outside sales force

• Proposed and received financial approval of a $24M budget for the Global Sales free ticket and upgrade program by creating a model for account performance "good will" products OTHER

• Proficiency in SQL, R, Microsoft suite (PowerPivot, PowerBI, VBA), Hyperion BI

• Professional proficiency in Italian

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