RESUME AJAY KAPURE

#A/***-***, Mansarovar, Neelkanth Heights, Mobile : ( +91 ) 996**-*****

Off Pokhran Road - 2, Near Devdaya Nagar, Email: addjlx@r.postjobfree.com THANE - 400 606, (near Mumbai) INDIA addjlx@r.postjobfree.com PERSONAL DETAILS : Date of Birth : 20th February 1969 Marital Status : Married (2 children)

Spouse (B.Ed. + MCom) : Sr. School Teacher (Primary Section) QUALIFICATION: 1995 M.B.A. (Mktg.) - Newport Univ. California, USA 1994 HSM (S/w & System Analysis) - N.I.I.T. - Bombay 1990 B.Sc. Science Graduate (Physics) - Mumbai University 2015 PMP (PMI) -Certification Exam - Global Project Management PROFESSIONAL SUMMARY :

Top Performer with splendid Record in Strategic Planning, Execution, Operations Growth & Profits

- PROACTIVE LEADER & a STRATEGIC PLANNER with an ability to start business operation from the scratch, adopt faster to secure business from new & untapped segments of the market. Recognized for aggressive, mature & decisive Leadership, execute sound decision while profitably achieving Organization goal within stipulated budget

- Over 29+ years of proven expertise in ensuring Corporate Policies, Project Goals, Operation Plans, Biz Expansion

& Market Penetration Strategy, Prompt Execution, Profitability Control, Productive Team Building, Leadership, Coaching & Mentoring; Cross Functional & Sr. Mgmt Relationship - in Target focused competitive environment.

RECENT ACOMPLISHMENTS :

Recent 3+ years Expertise as VICE PRESIDENT (Virtual CEO) for an Educational Group of 3/CBSE, 1/SSC - Board Schools and 9/Pre-School Centers (ISO-9001:2015) across Mumbai–Thane MMR region, brief as below: 1) Part of a Core team which decides on : School Framework, Strategic Decisions, Policy Making & Operations, 2) Brand Positioning & Marketing: PR, Branding, Promotions, Events, Mkt Penetration, Mkt Reach, Reputation 3) Admission Sales growth through Offline Mktg. Strategy – Newspaper/Magazines Advt., Hoardings, Banners, Flyers, Brochures, Signage, Bus/Trains - Branding, Just Dial, Professionals Word of Mouth, Parent Referrals

- Comprehensive Online Mktg. Strategy like Google/Yahoo Page ranking, SEO, Google 360, Google Map, Websites, blogs, Digital Media – YouTube, Facebook, Twitter, Instagram, LinkedIn, ERP, School Bus GPRS, etc. 4) Mktg. Communications through Counsellors/Teachers Team, Email Mktg., WhatsApp Broadcasts, SMS Bulk Messaging, IVR Communication System with Inbound & outbound calls mgmt., latest Technology trends, etc. 5) Community Relationship: Focus on Parents Satisfaction & Retention, Priority Delivery of educational commitments, parent referrals, PTA meeting regular updates, Parents, Grand Parents Engagement, etc. 6) Sr. Level Biz Relationship : with Vendors, Publications, Professionals, Directors, Trustees and Board officials 7) Additional Revenue : Summer Camps, Abacus-Vedic Math batches, Book Sales & After School Activities 8) New School Setup, Branding, Admission: Project lead for new CBSE Group School achieved 360+ admissions

Entrepreneurial Responsibility of introducing new innovative curriculum, courses, programs to generate addl. revenue and handle complete Business Cycle management and lead the team for Productivity & Profitability.

Prior 9+ years Expertise in B2B/B2C “PROFIT CENTER HEAD” with IT Consulting - Outsourcing firm, managing Advisory & Consultative Services, delivering High Quality Services in Biz Performance Continuity Mgmt Services like - 3rd party Product/Services-Adoption, Field/Concept sales, Channel/OEM/Govt.-Sales, Biz Tie- ups, Expansion/Biz Intelligence, India Operation Startup, Expansion, Man power Fulfillment, Leadership, HR & Admin, Logistics and IT Services offerings - Web 2.0, SEO, CRM, Social Networking, Mobile Apps, Viral mktg.

Previous 7yrs expertise as “COUNTRY MANAGER” into National/International level - Sales, Mktg, Biz Expansion, Operations, Logistics, Support, HR & Administration with 2 MNC IT Mfgrs. “AMD” & “Western Digital”– INDIA START UPS ; Handled Channel-OEM-Govt-Corporate-Retail Sales Operation from the scratch EMPLOYMENT HISTORY:

ARYA GLOBAL MANAGEMENT P.LTD (Thane, Mumbai)

Designation : " VICE PRESIDENT “ Duration : Dec,2015 till date Arya Global is a leading educational group having 3/CBSE Board schools under “Arya Gurukul (AG)”, 1/SSC Board School under “St. Mary’s High School (SMS)” and 9/Pre-School Centers (ISO-9001:2015 Quality certification) under “Little Aryans Pre-K (LA)” brand in Mumbai- Thane MMR region. Job Responsibilities :

PR, Branding, Admission Sales Growth, Market Research, Promotion, Communication & Relationship

Create School Roadmap, Determine its Positioning, Mkt Penetration, Reach & Brand Engagement

Define Mktg. Promotions & Communication Strategy, Forecasting, Budgeting & Funds utilization

Team building - Confidence and Trust building among Team members to attain Short/Long term goals

Mktg. Strategy includes Generic Offline and latest Online & Digital Mktg., Social Media, Websites, etc.

Identify, introduce and manage New innovative courses, programs to generate additional revenue

Addl. Responsibility of Abacus, Vedic Math, Activities, Bus Transport Enrollment, other program Mgmt. Achievement :

Successfully revamped all the Schools BRAND with very cost effective MDF & inclusive Mktg. strategies

Achieved 1000+ Pre-School Admissions among 6 centres compared to 750-800 no. 2 yr. back from 9centres

Successfully crossed 5,500 students admissions against 4,000 admissions 3 yrs. back among all schools

Generated approx. Rs. 20-25 Crores/pa revenue from 4 schools, 9 Pre-School Centres and “LSC” Biz Unit.

Addl. Business over Rs. 1 Crore/pa generated from Abacus, V Math, Summer camp, After School Activities

Introduced well rewarding “Digital Media Campaign” achieving #1 position in the Target Demography.

All brands –AG, SMS & LA have achieved many Awards & Recognitions from reputed Education Magazines

Have built up good relationship with Parents, Vendors, Principals/Trustees/Associations across the region. 1. 12 Foundations - “HIT PEAK” Strategic Business Unit (Mumbai) Designation : " Profit Center Head, Sr. Advisor & Consultant" Duration : Aug, 2005 to Dec, 2015 Group Profile :

12 Foundations™ group is a premier end-to-end IT Outsourcing Services, &Support Provider delivers High Quality, High Value Services & Solutions in IT Advisory / consulting and end-to-end Outsourcing services to global MNCs. HIT PEAK is a profitable B2B, B2C flagship Business unit, provides the whole gambit of Business services like:- 1) Advisory & Consultative Services : Highest level of exceptional Advisory & Consultancy services offerings into: Biz Performance Mgmt Services like :- Pre & Post Services, Execution -India Start-up Projects, Operation Expansion, Strategies/Plans/Activities (Conception/Formation/Execution)focused onto Sales, Mktg & Bus Dvlpt 2) S/W Product and IT Consulting Soln :- our unique products “SNSE Pro” - Social/Business/Personal Network, Social Commerce and Consulting IT Services offerings like–Web2.0, SEO, Viral marketing, Web Mgmt, CRM. 3) Onsite Incubation Suit :- from Conceptualization of an idea to Setting up of Indian Subsidiary firm. Job Responsibilities :

Conceptualize, Create, Lead & Manage: Sphere head the overall biz opportunities as Project/Profit Center Head

Sr. Mgmt. relationship :Manage complete biz liasoning, customer satisfaction & timely quality deliverables

Identification of potential needs of Customers and align their needs with our expertise & capabilities - to clinch its activity-centric Biz Performance Mgmt projects like: Launching India Startup, Operation Expansion, Pre/Post Launch of Product/services from every stage of Ideation–Conception–Startup–Implementation–Control phase

Project Lead& Execute the biz strategies precisely to achieve operational performance excellence and attain mutually agreed business objectives/goals within Scope of Project, stipulated Time & stringent budget.

Team building, persuasive leadership: Mentoring, motivating and guiding 20+ team members, excellent presentation-proposal& negotiation skills to WIN the client against its rigidity to move into outsourcing project.

Cross-functional resources& competitive intelligence: Effective utilization in achieving the Project milestones. Achievement : with an Entrepreneurship approach, I have set up SBU Biz Unit- supporting resources

& sized up successful team of 60+ seasoned professionals to churn out USD$ 20Mn+ Group Turnover. 2. WESTERN DIGITAL (UK) Ltd., India Branch (Mumbai) Designation : " COUNTRY MANAGER – INDIA subcontinent" Duration : Feb,2002 to Aug, 2005 Pl. Refer : http://dqchannels.ciol.com/content/latestnews/102102403.asp Company Profile :

Western Digital (WD) a US$ 11 Billion organization is the world's second leading Computer Hard Disk Drive Manufacturing Storage, Security Surveillance, PVR/DVR & Enterprise Storage Solution Company in close competition with SEAGATE, SAMSUNG, MAXTOR, CONNERS, LACAIE, IOMEGA and HITACHI & IBM. Job Responsibilities :

Handling multiple functions of India Operation Setup, Customer Relationship, Business Development, Sales

(Direct, Distribution, OEM, Volume & Major Accounts) & Marketing (Strategic planning, Product Positioning, Pricing, Channel promo programs, PR, Brand & media mgmt, etc.) apart from Inventory planning, Logistics, Major accounts representations, Govt., Banks & Institutional – Specing, Tender Bidding, Negotiations, etc.

Overall, Profit Center Head of Indian Mktg-cum-Sales operations, leading a team of 5 Regional Managers & 25+ Branch, Product Mgrs/Executives & reporting directly to the VP/Sales Director –APAC/Emerging countries

Part of a team formulating the immediate and long term South East Asia - Sales strategy and Marketing plan

Maintain close co-operation on India biz supports with other Functional Heads (notably Finance, Factory/Operations, Logistics, PR, Branding & Marketing from APAC, Europe & USA office)

Motivate, Mentor& Lead a productive Sales team to exceed the target expectation profitably &consistently

Formulate Incentive Schemes, Offers, promotion to generate mass biz opportunity from Channel segment Achievement : First Employee in India. Over 3 years MNC experience in launching its Distribution, Major Account & OEM - Sales & Mktg Operations in 5 countries within INDIAN Sub-continent, successfully achieved 3 yrs of Sales & Mktg Goals achieving 15% + Market Share & Last Year Revenue achieved US$ 20 Mn+ pa 3. AMD FAR EAST LTD., INDIA (New Delhi)

Designation : " Authorized Representative – INDIA" Duration : Aug, 1999 to Dec,2001 Pl. Refer :http://findarticles.com/p/articles/mi_m0EKF/is_35_46/ai_65023506/ Company Profile :

“American Micro Devices” AMD, USA, a US$ 10 Billion MNC is the world's largest Microprocessor, Flash ROM, EPROM Manufacturing Semiconductor company Leading in CPU industry in close competition with INTEL Job Responsibilities :

Set up AMD's India Liaison Office from the scratch; Finding & selecting Office space in New Delhi and Coordinating with Legal Advisors, Tax Consultants, Govt bodies to ensure the legal formalities are met.

Head the business Operations (Marketing, Sales, distribution, Service & PR activities) in India and responsible for achievement of Sales and Business Development target single handedly

Prepare sales plan, sales forecast and launch innovative marketing programs to develop market

Countrywide Sale through Distributors/Importers, Retailers, Resellers, VARs, SIs, OEMs, Corporate, SMBs, Govt. (Central/State), PSUs, Banks & Institutions – Specing, Tender Bidding, Negotiations, etc.

Manage, motivate, and mentor a front line sales team of 15 - 25 members to achieve the team’s target

Inventory, Stock Planning, Pricing strategies; Relationship mgmt., Alliance Mgmt. with Business partners

Effective Liaison with Govt., IT Ministry, IT Consultants; Arranging Press -launches, seminars, Exhibitions, etc.

Coordinating with PR Agencies, IT Editors/Journalist community and Event Management Agencies Achievement : First Employee in India. 2 & years MNC experience in establishing their India START-UP operations form the scratch at New Delhi for 2nd Largest CPU Mfgr in fierce competition with INTEL. Last Annual Turnover was close to USD $ 10 Mn+ pa from India Channel & OEM business alone. PREVIOUS EMPLOYMENT:

4. ACI COMPUTERS INDIA LIMITED (Mumbai)

Designation : “ Area Manager - West ” (IT – Components) Duration : Jan, 1997 to Jun, 1999 5. TANGERINE INFORMATIQUE LIMITED (Mumbai)

Designation : “Retail & Channel Manager” (IT–H/W) Duration : Jan, 1993 to Jun, 1997 6. SWEDE INDIA TELTRONICS LTD (Mumbai)

Designation : “Sales Officer (TELECOM) ” Duration : Sept, 90 to Jan, 1993

!Shree Kulswaminimata Prasanna !

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