Abhishek Thakur

+919********* addjir@r.postjobfree.com www.linkedin.com/in/beingabhishek

Objective

I’m having a habit to seek deeper into things which makes me inclined towards SEO and Analytics. I would love to combine my passion for digital marketing with analytical skills to continue making optimized decisions. Education

B.E.(ECE) 2015-2019 UIET (PANJAB UNIVERSITY)

Skills & Abilities

DIGITAL MARKETING

· Search Engine Optimization (SEO)

· Search Engine Marketing (SEM)

· Social Media Advertising

· Display Advertising

· Email Marketing

Projects

SEO AUDIT

· Conducted an on-site and off-site audit: Preparing keyword list, technical Audit: changing website's Title tag, Meta description and alternate tags. off-site through link building and back-links.

· 3 tests (page indexing, site speed, mobile friendliness) to improve the website’s visibility in a search engine. GOOGLE ANALYTICS

· Configured view filters and settings to refine raw GA data to identify audiences for remarketing and testing.

· Engaged in channel customization, data segmentation to maximize analytics measurements and attribution.

· Visualized data insights using advanced reporting, including GA custom reports and Data Studio dashboards. SEM (ADWORDS CAMPAIGN)

· 2 ad groups were created with 2 ads in each. 5 keyword match types i.e. broad, exact, negative etc. were tested.

· Keywords, ad sets were evaluated and low performing keywords were removed also keywords similar to better performance were added.

SOCIAL MEDIA ADVERTISEMENT (FACEBOOK CAMPAIGN)

· At least 50 E-book conversions by targeting 20-45 years old from US, European countries who are interested.

· A/B testing (3 ads) was performed to test the better performing ads among these 3 ads. Educational Experience

DIGITAL MARKETING NANODEGREE UDACITY FEB 2020-APR 2020

· Creating marketing content, using social media to amplify your message, making content discoverable in search, running Ads campaigns and advertising on Facebook. Learning to display and video ads & marketing with email. MARKETING ANALYTICS NANODEGREE UDACITY APR 2020-MAY 2020

· In-depth understanding of Google Analytics and marketing analytics. Measuring, optimization with GA. Analysing data and building models with Excel, Data Studio, and creating informative data visualizations with Tableau. ANALYTICS

· Google Analytics

· Data Studio

· Tableau

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