NATU MACKLEAN

+1-587-***-**** or +25-670-***-**** addj3z@r.postjobfree.com

* ***** ** ********** ** Marketing Specialist dedicated to development and execution of out-of-the-box concepts that will increases brand visibility, brand adoption, increase market share, subsequently grow sales, and enhance brand recall.

Expert in Experiential Marketing, Direct Sales and Concept Development.

Problem solver who analyzes markets and help clients to develop business goals for their goods and services.

Expert in technical, conceptual and content development of sales-driving collateral.

Proven ability to drive record-high marketing campaign response rates and execute successful product launches.

WORK EXPERIENCE

PROJECT COORDINATOR at Balaam Marketing and Promotions Agency, Uganda from Nov 2011 to Present

With 40+ experienced permanent staff and 250 temporary (on-call) staff, Agency continuously delivers what our clients want. Our cross functional approach allows us to understand issues from multiple angles and thereby enables us to create innovative marketing and events solutions.

Accountable for all aspects of work delivery to clients.

Coordinating numerous interdisciplinary consultancy assignments on national level giving immense exposure and resourceful experience in project management, quality assurance and delivery of quality services.

Planning, organizing, and coordinating activities of department efficiently.

Developing budget for department within limitations established by board.

Maintaining relationships with executives of client businesses and overseeing agency’s account team across all disciplines

Developing marketing strategies for clients.

Connecting agency's creative efforts with advertisers’ needs from leading first meetings on new accounts to researching media outlets for campaigns.

RECENT PROJECTS HANDLED

Provision of media campaign services in preparation for general elections 2020/2021

Client: The Electoral Commission of Uganda

Handled media buying and planning services that included engaging in selling media advertisement slots to different media houses and platforms.

Arranged and placed new print adverts in local media publications.

Arranged talk shows on 30 leading Radio stations and 15 leading TV stations.

Coordinated selection of stations and deployment of staff.

Monitored the run spot messages and DJ mentions as scheduled.

Provision of Voter Education

Client: The Electoral Commission of Uganda

Mobilized and trained promotional team

Conducted road shows across the country.

Oversaw and coordinated production and distribution of voters’ materials

Promoted the campaign using various methods including media and talk shows.

Interacted with voters as well as stakeholders and received feedback on behalf of the commission.

Obulamu Campaign

Client: Uganda Health Marketing group

Coordinated and managed provision of experiential trucks and related accessories to support implementation of interpersonal and community mobilization activities to promote positive healthy practices.

Annual Activations

Client: Airtel Uganda Ltd

Led project team and coordinated all matters related to project content.

Proactively managed foreseen project risks and mitigated as necessary.

Implemented action plan to established standards and deadlines.

Ensured effective preparation and delivery of all project events, meetings and production of necessary documentation.

Ensured project completed to defined expectations within budget and timeline.

Product Promotion and Brand awareness

Client: Uganda Breweries Ltd

Coordinated program implementation including assessing needs, setting goals and objectives.

Participated in project budget planning and development.

Established project work plan and schedule; monitored, reviewed, and evaluated progress.

Coordinated and attended meetings; established and maintained internal and external contacts as necessary.

Provided advice to participants; acted as resource person by performing research, analyzing information, providing documentation, and preparing reports.

Monitored record keeping and file maintenance.

Supervised project staff, assigned tasks and set priorities.

Oversaw and ensured timely delivery of required materials.

EDUCATION

Bachelor of Science in Marketing from Cavendish University Uganda in 2016

Diploma in Youth Development Work from Makerere University Uganda in 2010

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