● Experienced growth digital marketing specialist with a background in digital ads management, online shop management, and website analysis.
● 2 years of experience building a digital-first culture at a large. Implemented consumer analysis to increase quarterly purchase completion rate per by 0.3pt.
● Won a company award by using Facebook Advertising to achieve the highest record for lead acquisition, and succeeded in reducing advertisement cost per lead.
Website Analysis Specialist
Rakuten Ichiba, Inc., Taiwan 2017 - 2019
● Analyzed sales trends and consumer behavior to provide marketing strategies and recommendations of site performance enhancement for the leaderships.
● Ran A/B Tests, created hypotheses and control and test groups, performed analysis, and presented facts to increase the assisted purchase rate of the home page by 98%.
● Created content pages based on SEO strategy to increase organic traffic by 10% and 83% of content pages show up on the first page of Google within six months.
● Website Analytics
● Online ads optimization
● A/B testing
● Online Store Management
● Google / Adobe Analytics
● Google Ads / Bing Ads
● Facebook Ads
● Google Search Console
● Illustrator / Photoshop