=Professional Summary=

● Experienced growth digital marketing specialist with a background in digital ads management, online shop management, and website analysis.

● 2 years of experience building a digital-first culture at a large. Implemented consumer analysis to increase quarterly purchase completion rate per by 0.3pt.

● Won a company award by using Facebook Advertising to achieve the highest record for lead acquisition, and succeeded in reducing advertisement cost per lead.

=Work experience=

Website Analysis Specialist

Rakuten Ichiba, Inc., Taiwan 2017 - 2019

● Analyzed sales trends and consumer behavior to provide marketing strategies and recommendations of site performance enhancement for the leaderships.

● Ran A/B Tests, created hypotheses and control and test groups, performed analysis, and presented facts to increase the assisted purchase rate of the home page by 98%.

● Created content pages based on SEO strategy to increase organic traffic by 10% and 83% of content pages show up on the first page of Google within six months.

=skills=

● Website Analytics

● Online ads optimization

● A/B testing

● Online Store Management

● SEM

● Google / Adobe Analytics

● Google Ads / Bing Ads

● Facebook Ads

● Google Search Console

● Maxymiser

● Crazyegg

● Illustrator / Photoshop

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