Mujahid Kidwai

Mobile - +971**-***-****

E-mail id: addik2@r.postjobfree.com

Online Profile: ae.linkedin.com/in/mujahidkidwai/

Career Summary: I am a post graduate in Business Administration, specializing in Marketing & Finance. Have a cross- cultural exposure in Marketing and Training, encompassing a diverse range of job skills including handling Online & Offline media operations, Involved in PR activities, conducting in-house training sessions, launch of new products, organizing marketing events and exhibitions, merchandising and marketing communications. Working Experience:

Location: Dubai, U.A.E.

Samaco Toys & First Group International

Position: Head - E-Commerce & Media Division – UAE & KSA February’19 till date Heading E-Commerce and Media Division for Samaco Toys and First Group International for KSA & UAE Samaco - First Group International is one of the largest toys distribution co. in the Middle East representing the world's top brands like Intex, Battat, Maisto, Banzai, Educa and Fisher Price among many other new innovative toy brands.

Managing the all new E-Commerce department across UAE & KSA

Forged strategic alliances with leading online platforms across the Middle East– Souq/Amazon, Noon, Sprii, Mumzworld among many others, and built different sales channel with multiple models— direct sales (B2B), marketplace (B2C), Omni-channel (O2O)

Forge long term partnerships with local brands to help promote Samaco & FGI across the GCC Region

Shaping, developing and delivering digital first transformation for the organization as a whole.

Managing a Media & Digital team internally, as well as external partner resources to deliver on objectives in line with clear brand strategies.

Develop/execute/evaluate marketing strategies and tactics to drive demonstrable revenue, share gains and customer/partner engagement

Plan & Implement a localized 3 year vision for TV media & digital campaigns in the Middle East Region with Spacetoon Arabic

Managing local media partner contracts & pitches

Analysis customer research, market conditions and competitor profiles in order to design effective marketing plans

Create and Manage the ATL & BTL Marketing Budgets, analyse and report on ROI and effectiveness of campaigns

Heading the creation and launch process for the company website and social media channels

Reporting to the CEO for quarterly developments across the divisions. Location: Dubai, U.A.E.

Toy Triangle Co. Ltd.

Position: Key Accounts Manager - E-Commerce– UAE & KSA May’18 till January’19 Managing the E-Commerce business for Toy Triangle across UAE & KSA markets. TTC is the market leader in toys distribution in the Middle East representing the world top brands like Lego, Mattel, Zuru, Bambolina, PJ Masks and MGA among many other leading toy brands

Drive sales growth and digital advancement with e-retailers by leading initiatives for Toy Triangle business at regional and national levels.

Managing strategic partnerships with Souq/Amazon, Mumzworld, Noon, Jollychic and other e-tailors across UAE & KSA region.

Plan, develop and execute activation calendar for e-commerce keeping retailers and e-retailers aligned with short- term and long-term marketing targets.

Managing the entire E-Commerce operations cycle from sales to distribution.

Handling and maintaining the inventory for Back 2 Back order processing across various E-Commerce channels.

Work with the marketing team and manage digital marketers to improve quality and traffic acquisition

Lead development and execution of customer business plans to achieve revenue target taking into account P&L, brand and customer objectives

Use customer sales data and market performance data to identify and develop business opportunities. Location: Sharjah, U.A.E.

Emsons

Position: Marketing Manager January’18 to April’18 Heading Marketing at Emsons and Spartans FZE in SAIF Zone

Responsible for all ATL & BTL marketing communication, digital marketing strategy and execution, budget planning, as well as optimization of all channels for lead generation.

Creating Annual Marketing Plan for all the acquired brands like, Playmobil, Ravensburger, Mongoose & Schwinn.

Conducting Skill development training for the Merchandising and Sales teams

Handling & Monitoring the social media campaigns through different digital media channels viz., Facebook, Twitter, Instagram & YouTube.

Implementing a content editorial calendar to manage content and plan specific, timely marketing campaigns.

Development of brand awareness and online reputation, Content management, SEO & generation of inbound traffic

Constant coordination with the Sales and Merchandising teams for implementations of POP’s, timely supply of merchandise across the GCC applying JIT principles.

Prepare new product marketing plans for product introductions and brand launches in cooperation with senior management colleagues. Organise and direct marketing and strategy meetings on a regular basis whereby the strategy and promotion programmes are reviewed.

Location: Dubai, U.A.E.

Toy Triangle Co. Ltd.

Position: Media Planner February’13 to December’17 Heading Online and Offline Media operations for MENA region

Head and manage the media plan for the organization to promote the products offered for children, which are aired on MBC 3, Cartoon Network ARABIA, Spacetoon & Canary TV

ATL campaign monitoring: Capturing the responses from the TV commercials and comparing the sales record which helps to forecast the future usage of the TV commercials for the promotion of the targeted products

Handling & Monitoring the social media campaigns through different digital media channels viz., Facebook, Twitter, Instagram, YouTube, etc.

Planning & Implementing various online campaigns across MENA region in collaboration with Cartoon Network, MBC, Spacetoon & Canary TV

Awarded ‘Best Digital Advertiser’ for 2014 by Cartoon Network Arabia

Managing the editorials & promotional campaigns in different magazines like Parent Plus, Time out Dubai, Barbie Magazine, Tom & Jerry Magazine, etc.

Handling all the PR activities for the MENA region

Successfully launched the company website in October 2013

Creating Annual Media Plan for all the acquired brands across the region

Monitoring & Maintaining the database & product updates on the company website Location – Dubai, UAE

Al Gurg Stationery - Easa Saleh Al Gurg Group

Position: Trainer & Marketing Executive April’09 till Sep’11 Conducting individual & Group Training sessions for customers on the online procurement procedures

Conducting In-House Training sessions on customer service and soft skills,

Converting all the existing & new customers into online purchasing from the conventional procurement procedures,

Developing sales promotion and merchandising strategies to ensure maximum market penetration

Organizing promotional campaigns/Exhibitions for a better penetration in the B2C segment,

Creating & Executing the marketing plan for the self-owned brands, Location: New Delhi, India.

Convergys India Pvt. Ltd.

Position: Trainer in Citibank Process. Nov’04 till January’09 Handling two processes for Citibank (Sales and Technical Support Process) from the Quality perspective.

Conducting training for the employees on soft skills & Customer Interaction,

Conducting training workshops for the Accent & Quality trainers on interpersonal skills & personality Development

Organizing and Conducting Communication & Quality Sessions for new hires.

Monitoring & Evaluating Calls and Providing Feedback to the Agents.

Preparing Service level agreement & Audit reports

Organizing events & contests for Process improvement in terms of C-SAT & “Fun at work”.

Handling inbound calls, answering customer queries regarding their credit card accounts and assisting them with Citi, AT&T & their related websites.

Location: New Delhi, India.

IDBI Bank, Regional Office.

Position: Personal Financial Consultant & Product Trainer February’04 till Oct’04

Representing Capital Market Division in Delhi & NCR and Dealing in Loans against securities, which include overdraft facility against shares, LIC Policy, and RBI Bonds.

Helping the new hires come up the learning curve by conducting training sessions. Location: Lucknow, India.

Big Fun Chewing Gum Ltd.

Position: Marketing Executive August’2000 to April’02

Branding of new products & Introducing new sampling schemes.

Regular follow-up and negotiations with the distributors. Professional Qualification:

“Two-year full time Postgraduate Diploma in Business Administration” with dual specialization in Finance & Marketing in the year 2002 - 04 from the Indian Institute of Planning and Management, New Delhi. Academic Qualifications:

Bachelor’s degree in Commerce from Lucknow University, Lucknow in the year 2001. Extra Curricular Activities:

Professional Award-Winning Landscape & Wildlife Photographer

Member of the Managing Committee for an NGO (Hamaari Association), to promote Indian Culture in U.A.E.,

Successfully conducting annual cultural programs since 2009 at Sheikh Rashid Auditorium & Indian Embassy, Dubai Other Particulars

Date of birth : 3rd June 1980

Visa Status : Employment Visa

Driving Licence : Holding a Valid UAE LMV Driving Licence. Nationality : Indian

Marital Status : Married

Languages : English, Hindi & Urdu.

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