Business Development Executive

Melissa Pavlicek

Dickinson, ND *******.*********@*****.*** 701-***-**** linkedin.com/in/melissa-pavlicek/

PROFESSIONAL SUMMARY

Focused and driven Business Development professional offering 12+ years of experience in account retention and profit channel growth, including four years of success in sales and marketing solutions for CRO, Pharma and Biotech industries.

Highly knowledgeable in clinical research for both drugs and medical devices.

Self-motivated leader with expertise in expanding network connections, introducing products, and educating clients.

Skilled in implementing pricing strategies, developing territories and revealing customer needs to deliver solutions.

Proven success in various sales approaches and techniques, establishing trusting relationships, productive communications and long-term partnerships.

Drove mutually beneficial relationships with leading Pharma and Biotech companies.

Full understanding of Latin American and European business practices, proficient in English and Spanish, limited working proficiency in Italian, elementary proficiency in French.

CORE COMPETENCIES

Performance Improvement

Workflow Planning

Project Development

Project Lifecycle

Budgeting and Forecasting

Process Improvement

Trend Forecasting

Contract Management

Client Relations

Project Management

Contract Negotiations

Microsoft Office Suite

Risk Management

Patient Retention

Account Development

Networking

Processes and Procedures

Sales Territory Growth

Key Account Development

Market Intelligence

Lead Generation

Sales Tracking

Brand-Building Strategies

Sales Process

Complex Project Negotiations

Social Media

Promotional Sales Events

Cross-Cultural Sales

Market Analysis

Competitive analysis

PROFESSIONAL EXPERIENCE

Ixom Watercare, Dickinson, ND December 2019 – Present

Customer Service Manager

Developed and implement stategies to increase service profits by 50%.

Developed goals, KPIs and overall structure of the customer service department

Implemented SOPs for the department.

Led integration of Sales, Marketing and Customer Service Department.

Coordinated integration with the different corporate branches.

Trial Runners, Dickinson, ND January 2018 – June 2019

Vice President, Marketing and Business Development

Led sales planning, development and account management for national and global markets.

Increased annual profits 40% via new marketing campaign and addressing sales performance issues through training and counseling.

Grew client base 1300% through revenue strategies, sales and customer engagement tactics.

Drove mutually beneficial relationships with leading Pharma and Biotech companies.

Mentored and internally promoted successful company sales and account management staff, with two promoted into leadership positions to drive company growth.

Awarded $80M five-year contract and increased repeat customer base by 20% by maintaining relationships with high-profile clients and effectively managing service issues.

Improved profitability $6M by developing pipeline utilizing multiple marketing channels and sales strategies.

Updated procedures for tracking and managing accounts to increase productivity and maximize sales opportunities by $6M.

Retained existing customers and substantially grew customer base and sales volume from $10M to $16M.

Introduced Marketing Automation and CRM software into daily procedures to streamline marketing and sales tasks, resulting in sales increase as well as a global branding recognition.

Creation and development of the Patient Enrollment services utilizing digital and traditional marketing startegies.

Director of Marketing and Business Development (September 2016 – December 2017)

Increased client base 130% through effective revenue strategies, sales and customer engagement tactics.

Propelled new annual business profit growth from $6M to $10M in one year via new marketing campaigns.

Supervised and trained seven employees on successful selling techniques.

Created and directed sales team training and development programs.

Exceeded specific team goals and resolved issues, partnering with upper management team to share and implement continuous improvements.

Reviewed regional markets and designed lists of potential customers for team of 3 employees.

Marketing Manager (November 2015 – August 2016)

Developed digital marketing plans incorporating SEO, social media platforms and video campaigns.

Created and launched enhanced content strategies, improving services conversion by 30%.

Managed social media campaigns and accounts for diverse range of clientele.

Tracked and reviewed website metrics with HubSpot to monitor and measure marketing campaigns, spot trends and proactively adjust strategies.

Revitalized all facets of client online presence to engage consumers and drive sales.

Strengthened product branding initiatives via effective campaigns and market intelligence, maximizing outreach.

Coordinated with internal teams to drive on-time, under-budget project completion.

Managed web-based demand generation campaigns, collaborating with internal team to ensure brand consistency.

Grupo Proyecta, Puebla, Mexico May 2010 – August 2014

Marketing Director (December 2013 –August 2014

Led marketing and advertising department of company and its five branches.

Directed team that increased sales by 25%.

Managed $1M annual marketing and advertising budget.

Launched and promoted several successful product advertising campaigns for five residential areas.

Instrumental in redesigning “Lomas” image in 2013, resulting in 25% sales increase.

Marketing And Editorial Design Director, Mi Casa en Lomas (May 2010 – November 2013)

Supervised editorial content, design, sales, and distribution of “Mi Casa en Lomas” magazine.

Oversaw successful re-design of corporate image and “Mi Casa Lomas” magazine, resulting in increased circulation from 25,000 to 50,000 copies and increased number of pages (from 48 to 80 per issue.)

Grupo Nantli De Mexico, Puebla, Mexico January 2010 – May 2010

Sales and Marketing Manager

Launched new sales model that increased sales by 60%.

Created, designed, implemented and monitored advertising campaigns.

Impulso Grafico Editorial - San Pedro Cholula, Mexico October 2009 – December /2009

Graphic Designer

Created ads and supervised post press functions.

Diario Cambio De Puebla - Puebla, Mexico April 2008 – July 2009

Project Manager

Coordinated creation of new image for newspaper to commemorate its 30th anniversary.

Redesigned newspaper master guide and logo.

EDUCATION

Bachelor of Science, Information Design (Major: Marketing), Universidad De Las Americas Puebla, Puebla, Mexico

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