Feras Ashfaq

** **** **** ***, *******, Ontario, M5V 3W6 T: 647-***-**** addi0y@r.postjobfree.com https://www.linkedin.com/in/feras-ashfaq/ Employment

Ernst and Young July, 2019 – Present

Consultant, Advisory

• Led the development of an Intelligent Automation (Chatbot) solution catering to a major Financial Services client; optimized cost reduction, improved customer experience, and reduced operational workload on Call-Centers.

• Managed a large-scale Technology project for a wealth management client that included leading client communications, milestone planning, project monitoring, and creating cost variance reports; ensured excellent project delivery, enhanced client relationships, and optimized project management KPI’s.

• Collaborated with four teams to conduct quantitative and qualitative analysis for Canada’s Property and Casualty

(P&C) insurance industry; formulated a go-to-market and operational strategy to maximize EY’s earnings in 2021.

• Assembled an in-depth cost benchmarking analysis for a major Retail client; identified potential business functions for cost reduction and formulated a technology enabled solution utilizing RPA to enable 15% increase in operating income. ITC Grain July - September 2018

Strategy Analyst

• Crafted and proposed a 5-year business plan for the firm’s new cannabis division to the CEO which incorporated corporate strategy, financial analysis, and execution; constructed a roadmap to obtain a $1B valuation and IPO.

• Diagnosed and resolved operational issues during Product‘s pilot phase by analyzing and modeling operational data; resulted in optimizing business operations, expanding production capacity, and boosting profits by 100%, TOPICA Edtech Group May - June 2018

Product Strategy Consultant

• Collaborated with the cross-functional teams to design and execute a strategic proposal plan for the firm’s premium product; devised a data-driven digital strategy that revitalized stalled product sales and enhanced revenue by 200%.

• Optimized the firm’s Customer acquisition strategy by restructuring search engine and social media optimization plans (SEO & SMO) and improving UX design via mobile app development, User Interface (UI) redesign, and AI.

• Identified and rectified inefficiencies via customer journey mapping and attribution modeling; resulted in streamlining customer journey and maximizing sales leads by 15% across digital channels.

• Examined customer profile, behavior, and trends utilizing primary and secondary marketing research and social media analytics (e.g social network analysis, sentiment analysis); formulated a detailed customer insights report. Hyundai Group, MYN Motors June - September 2017

Financial Analyst

• Identified inefficiencies within the reporting system and designed the outline of a Robotic Process Automation (RPA) implementation project to reduce labor and automate data entry; led to a significant improvement in reporting quality.

• Spearheaded a financial reporting team project that involved evaluation of KPIs, risk metrics, and financial models and presented recommendations to the CFO; resulted in streamlining the performance measurement processes. Education

Ivey Business School 2018 - 2019

Master of Science in Management (MSc) Candidate, International Business, GPA 3.7 London School of Economics 2014 - 2017

Bachelor of Science (BSc), Economics and Politics, Second-Upper Class Honours Accomplishments and Skills

Data Management project: Analyzed violent crimes in Canada and designed an entity relationship diagram and data model with 9 entities and 5000 records; extracted insights using MySQL, presented data and policy recommendations using tableau. Technical Skills: Data analytics and visualization (Excel, R, Python, Tableau, Microsoft BI), data management (SQL)