KARTHIK SRINIVASAN

Start Up founder into Healthcare/Edtech venture

Mobile: +91-773******* E-mail: addhtg@r.postjobfree.com

In pursuit of challenging and fulfilling assignments in leadership role in Sales & Marketing into FMCG/ Ecommerce / SaaS Industry with a Growth oriented organisation of repute

SNAPSHOT

A dynamic professional with over 22+ years of rich experience in FMCG, Telecom, M-Commerce Industry & SaaS domain; Organisational Development, Process Management with well-known organizations.

Extensive background in Sales & Marketing; including Strategic Planning, Business Development, Product & Services, Channel Management, Profit Center Operations, Data Analysis & Sales Tracking, Training & Development, Team Management, MIS & Reports, etc.

Currently working on an EdTech Venture as a cofounder.

Previously worked with Quick Heal Technology Limited, Pune as Vice President Retail Sales & Strategic Alliances.

Worked in Mcommerce, Telecom and Fmcg brands

Highlights of Credentials

Won Regional Best Retail Zone Award consistently twice -2013 – 14.

National Best M Commerce Zone – 2013 -14.

Runner Up Nationally for Best Rural Geography for 2014-15.

Best Geography across Maharashtra on Base growth and Revenue growth – 2015.

Implementation and management of digitization across oil PSU’s pan India – 2016.

Best B2C rollout and Merchant acquisition – 2017.

KEY SKILLS

MBO and EBO Channel Sales across Consumer Goods and Consumer Electricals

Managing sales and service through distribution network across Urban and Rural markets

Handled large teams and Businesses upto 350cr TO

Ensured EBIDTA growth and drove Top line revenues across segments.

AREAS OF EXPERTISE

Strategic Planning Sales & Distribution Product & Services

HORECA/Modern Trade Channel Management Operations & Growth

Profit Centre Operations Customer Engagement Data Analysis & Sales Tracking

Training & Development Team Management Start Up

CAREER SCAN

Since Sep’ 19: Petnician (Social Impact start up Founder)

Role: Heading the pan India setting up of Service and Sales footprint into Veterinary care, Grooming on Call and Pharmaceutical products. Assisting Founder in raising VC capital.

Setting up the business plan, network and team for delivering Animal Assisted Therapy to Children with special needs and to tackle Corporate Mental Well-being

1. Setting up Franchise network with Service partners across select cities

2. Building a team into Sales and Service.

3. Working on Alliances and partnerships

Since Jul’ 18: EdTech Cofounder

Role: We are a startup into Education providing solutions for identifying and joining a Post-graduation course in Management.We are also into building a library of content for various course related solutions. My role includes but not limited to the following,

1. Identifying and creation of business opportunity

2. Building a network of subject matter expert

3. Enabling a creation of wide network of colleges and Universities on the platform

Since Oct’ 17: Quick Heal Technology Limited, Pune as Vice President International Sales & Strategic Alliances reporting to MD & CEO

Team Size: 55

Role:

Head Sales & Distribution, P&L and manage Business Development across Africa, MENA, SEA, Bangladesh,Srilanka,Japan, Europe and USA.

Head Strategic Alliances and Partnerships.

Attainments:

Restructuring Sales to ensure 45:55 B2C and B2B contribution from 80:20.

Strategic Alliances with Broad Band, Banks and Mobile OEMs.

May’ 16 – Oct’ 17: Reliance Jio Money Private Limited, Mumbai as General Manager (India) - Head Merchant Acquisitions, NBFC & FMCG -Pan India reporting to CEO

Team Size: 110

Role:

Head Merchant Acquisitions across NBFC, Reliance Group Retail, Oil PSU’s, Large Regional Merchant Chains.

Attainments:

Reached a million merchants across General Trade within 3 months.

Rolled out fuel subsidy on Digital pay-outs across Oil PSU’s in India.

Nov’ 12 – May’ 16: Bharti Airtel Limited, Gurgaon as Retail Head – Franchise & Own Retail Pan India reporting to COO

Growth Path:

Jul’ 15 – May’16 Retail head – Franchisee & Own Retail, Pan India

Aug’13 – Jun’15 Business Head – Mobility & M Commerce, Maharashtra

Nov’12 – Jul’ 13 Head DTH Sales & Service, Karnataka

Team Size: 110

Role as Retail head – Franchisee & Own Retail, Pan India:

Drive B2B acquisitions for Airtel Wallet across Retail

Team Size: 85

Role as Business Head – Mobility & M Commerce, Maharashtra:

Head Post-paid, Prepaid, DTH and M - commerce acquisitions.

Team Size: 42

Role as Head DTH Sales & Service, Karnataka:

Head DTH Sales and Service

Attainments:

Achieved the fastest growth in Urban market share and replaced D2H as number 2.

Was adjudged the Best Zone in Maharashtra for highest growth in RMS & CMS beating Vodafone and Idea.

Best Airtel Wallet throughout in the country.

Aug’ 09 – Oct’ 12: Sun Direct TV Limited, Bangalore as Head DTH Sales & Service – Bangalore & South Karnataka reporting to Regional Head

Growth Path:

Aug’09 – Oct’12 Head DTH Sales & Service – Bangalore & parts of Karnataka

Head Alternate Channel Distribution - Karnataka

Team Size: 18

Role as Head DTH Sales & Service – Bangalore & parts of Karnataka:

Responsible for DTH Sales and Distribution across Bangalore & Karnataka.

Role as Head Alternate Channel Distribution - Karnataka:

Drive Recharge penetration through Alternate Channels like Postal Department, Aggregators, Consumer Durable Distributors.HORECA, Modern Trade, and large wholesale channel in Rural markets

Attainments:

Recruited and trained largest field force to Install and activate DTH.

Highest ARPU growth achieved through long duration plans.

Jan’ 07 – Jul’ 09: Zee Network Education Group (KIDZEE), Bangalore as Head Franchise Business & Zee School – South India reporting to VP Sales

Team Size: 25

Role:

Head Kidzee Franchise rollout in South and Zee School Business.

Attainments:

Highest growth of Kidzee Franchise with best enrolments.

Achieved highest Zee School Sign up.

May’ 04 – Jan’ 07: Trinethra Super Retail Private Limited, Bangalore as Head Regional Merchandising – Karnataka reporting to GM Merchandising

Growth Path:

May’04 – Jan’07 Head Regional Merchandising – Karnataka

Head Sourcing – Regional Products

Team Size: 5

Role as Head Regional Merchandising – Karnataka:

Drive Retail launches and ensure Vendor supplies.

Role as Head Sourcing – Regional Products:

Enroll Regional brands for increasing footfall and drive margins.

Attainments:

Received acknowledgement from CEO for driving vendor engagements and successful store launch.

Oct’ 01 – Apr’ 04: Wipro Consumer Care Limited, Bangalore as Head Sales – Planning & Logistics Pan India reporting to VP

Growth Path:

Aug’03 – Apr’04 Head Sales – Planning & Logistics, Pan India

Sep’02 – Aug’03 Head Sales – Rest of Maharashtra

Oct’01 – Sept’02 Head Sales – Tamil Nadu

Team Size: 2

Role as Head Sales – Planning & Logistics, Pan India:

Launched Distribution Hubs Pan India.

Monitored Sales cycle and ensure adequate supply.

Team Size: 5

Role as Head Sales – Rest of Maharashtra:

Managed Rural Distribution in rest of Maharashtra.

Managed HORECA and Modern Trade

Team Size: 5

Role as Head Sales – Tamil Nadu:

Drive Sales and Distribution.

Managed HORECA and Modern Trade

Attainments:

Achieved the highest growth Year on Year.

Was adjudged the best performer in Tamil Nadu.

Jun’ 99 – Sep’ 01: Hindustan Coca Cola Beverages Private Limited, Bangalore as Sales Executive – Bangalore reporting to ASM

Role:

Managed Sales and distribution across General Trade and HORECA.

Attainments:

Achieved the highest sales across Bangalore consecutively for 2 quarters in a row.

Sep’ 97 – May’ 99: ITC Limited, Bangalore as Area Executive – South Karnataka reporting to ASM

Role:

Responsible for Trade marketing and Distribution of ITC products.

Attainments:

Achieved Wholesale and Retail penetration up-to 2k population market.

PROFESSIONAL DEVELOPMENT INITIATIVES

Certification of Business Management Program from IIM Ahmedabad.

Certification of Marketing Management Program from MICA, Ahmedabad.

ACADEMIA

2014 Post Graduate in Strategic Management from IIM, Kolkata, India

2006 Post Graduate Diploma in Marketing & Finance from Global Institute of Management, Nellore

1997 B.SC (Microbiology) from St. Joseph’s College, Bangalore, India

IT Forte: Proficient in MS Office applications including Word, Excel, PowerPoint

PERSONAL SNIPPETS

Date of Birth : 3rd July 1976

Language Skills : English, Hindi, Tamil, Kannada, Telugu, Malayalam

Address : A5, 301, Aditya Shagun Society, Bavdhan, Pune-411021

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