R.LAKSHMI NARAYANAN

Mobile: 081******** ~ E-Mail: addhrs@r.postjobfree.com

Address: G21, Visalatchi Enclave, Thulukathamman Koil Main Road, Pallikarnai, Chennai -100

MANAGERIAL LEVEL ASSIGNMENTS

Channel Sales Management ~ Brand Management ~ Team Management ~ Business Development ~

CAREER PRÉCIS

A result oriented professional with over 15 years of rich experience in Channel Sales, Brand & Product Promotion, Team Management, Business Development, Sales, and Marketing. Currently associated with Gold Coast IT Solutions as Regional Manager - Chennai. Proven abilities in Brand Promotion augmenting business, and promoting products for business excellence and growth objectives in highly competitive environments. Possess extensive experience in Sales, Channel Management, Team Management, Brand Promotion, New Product Development, Exhibitions, in very broad and effective manner. Significant experience in Marketing Communication aspects including product launches, relationship with public and media relationship management. An effective communicator with good presentation skills and abilities in forging business partnerships.

CORE COMPETENCIES

Channel Sales Management

Appointment and management of dealer across states.

Analysis of Market size and re mapping of channel and targets for Target orientation.

Collating information on product performance, market presence and brand position vis-à-vis competition.

Training and on boarding of channel partners.

Review channel profitability and performance.

Brand Management / Product Management

Overseeing the advertising encompassing ATL and BTL activities using mediums like Print, and other OOH media.

Participating in exhibitions and coordinating and conceptualising exhibitions and trade fairs.

Building and managing the entire product portfolio

Managing new product development activities ranging from marketing research to promotion of the products.

Working closely with the Product Management team for conceptualisation and design, and coordinating the campaigns for company’s product line.

Marketing Management

Conceptualizing and executing promotion schemes to increase the brand visibility.

Preparing management level reporting on the brand’s performance, needs and forecasts.

Managing development of all creative materials for brand to assure correct presentation of the brand’s trade dress and accurate and effective communication of the brand’s positioning, features and benefits.

Monitoring monthly sales & new product launch results and recommending action for addressing any forecasted variances to volume budget.

Conducting various meets at IT, BPO offices to promote health & wellness.

Team Management:

Handling on roll and off roll employees & Team of over 150 people.

Training & capability building of the team through customized training programs.

Managing and leading team members; allocating resources among team members; recruiting & guiding team members till final delivery.

ORGANISATIONAL EXPERIENCES

Since Feb ’19 with Gold coast IT solutions Regional Manager-Chennai

Role & Contribution

Responsible for Sales forecasting, meeting sales targets, new account generation & key account management in the designated verticals .

Responsible for appointment of channel partners for different segments across India.

Responsible to APP and product development and work flow design for app and web application.

Responsible for Medical insurance vertical, Medical IT solutions, Emergency health device etc.

Relationship Management: Relationship building with clients & external associates for securing repeat business & long term customer loyalty by ensuring timely installation and problem resolution and increasing customer base. Responsible for launching new products and liaison with the customers and maintained perfect coordination with Customers for identifying Customer acceptance level for a new product.

Implementing the Marketing plan for achieving the sales Target.

Tie up with corporate and institutions for partnership .

Participating in events and trade shows like - Senior citizen association events,Corporate display etc.

Worked on Product development and Marketing, Created a script for telecalling, Improved SEO.

Responsible for Setting up a team for sales and customer support.

Responsible for Designing and communicating the value proposition of new products and to develop solution demos to facilitate the selling process

Create product marketing content such as brochures, factsheets, white papers, videos, social and web content.

Create, edit, proofread and manage the production of digital and print content assets

Collaborate with digital marketing team to design outreach programs to maximize market coverage, impact and outcomes.

Responsible for team training and performance review

Oct ’10-Feb ‘19 with Tata Motors Limited as Territory Sales Manager-Chennai

Major Contributions

Built Nano Volumes across Tamil Nadu from Oct’10

Managed 20 channel parters across TN.

Trained and developed over 10 channel partners as per company norms and helped in team recruitment and monitored process adherance.

Handled Complete BTL and Local ATL activations for Tamil Nadu.

Conducted various corporate activities across TN.

Built Volumes of Nano from 200 units per Month to 600 Units per Month in Tamil Nadu in 6 months.

Instrumental in planning and executing all BTL activities in TN.

Deputed to Kerala to built volumes, 2nd highest ever Units were sold by the dealer in Pan India in Sep-‘11 .

Responsible for ATL Print Ad’s and BTL planning for the region.

Responsible for dealer team capability building and profitability.

Built volume for Chennai dealer from 100 -350 Nos per Month .

Highest in target achievement across the region .

Rated exceptional performer for the year 2011-12, 2015-16,2016-17, 2017-18

Dealer being handled was Rated All india best dealer in 2015-16, All in India highest retail 2014-15.

Highest Target Achievement in the Region in 17-18

Won the award for Top 5 TSM pan India in Q4 2017-18

Jun’08-Sep ‘10 with Radico Khaitan [P] Ltd., Chennai & Bangalore as Manager Marketing-South India

Major Contributions

Built brands like Magic Moments, Morpheus, 8PM, across south India.

Instrumental in conducting exclusive promotion campaigns at star properties across TN.

Increased availability of Morpheus in institutions from 18% to 76% in 4 months.

Build Volumes of Magic Moments from 100 cases P.M to 900 cases in 6 Months.

Revived brand 8PM across Karnataka.

Handled and Team of over 30- 40 people with vast experience and ensured Highest ever volume achievement.

Dec’05-May’08 with PepsiCo India Holdings [P] Ltd., Chennai & Kerala as Asst Manager Marketing-South India

Major Contributions

Pivotal in handling Marketing for Gatorade for 4 states in south India.

Appointed highest no of channel parters across the region withover 40 distributors in 1.5 years.

Ensured sales planning and budgeting for Traditional trade and modern trade for all 4 states in south india.

Instrumental in increasing sales of Gatorade through alternate channels like Health Clubs & Gyms.

Entrusted for handling 20 distributors located in Pallakad and Mallapuram district in Kerala.

Handled all key accounts From Modern trade like big bazzar to Hotels like Indraprastha.

Handled a Team comprising 6 members on the roll of the company, ensured 2 people were promoted to the next level.

Instrumental in Creating a HUB and SPOKE model in Kerala.

Increased Market share from 78% to 94.6%.

Ensured constant growth of 10-15% above Target.

Felicitated with the following awards and attainments:

oRanked 2nd in all India development centre exam.

o2nd Best Performer in the 1st quarter of 2007 in the unit.

oHighest growing executive in kerala YTD June.

oPromoted to Asst Manager in record time.

oDeclared as the Best performer in India for year 2007.

Aug’05-Dec’05 with Parle Sales Services Pvt. Ltd., Chennai as Business Development Executive

Major Contributions

Pivotal in handling business development & sales of a completely new range of products to unconventional outlets such as Discotheques, Pubs, Premium Restaurants / Hotels, etc.

Appointed 3 exclusive dealers of handling institution sales for lesisure channel and 1 for corporate channel.

Instrumental in nurturing a relationship with key accounts like Food World, Mayajaal, IRCTC etc.

Pivotal in increasing the presence of the product at leisure locations like beach, theatres.

Increased institution sales from 150 cases per month to 1000 cases in 5 months.

Mar’04-Aug’05 with Whirlpool of India, Chennai as Trade Marketing Executive –TamilNadu

Major Contributions

Instrumental in creating events specifically to promote Microwaves.

Initiatives taken to conduct specific promos to increase foot falls at key Retails

Responsible for conduction of dealer meets and product Launches.

Launched Front loading washing Machines, Double door refrigerators.

Nurtured relationship with Viveks, Vasanth, and Girias etc.

Handled a Team of over 100 people off the Rolls of the Company.

EDUCATION

Completed Advanced Program in Sales &Marketing from IIM, Luck now .

MBA (Marketing) from ICFAI, Chennai in 2004. Secured 6.92 CGPA.

B.E. (ECE) from V.L.B Jankiammal in 2002. Secured 63%.

PERSONAL PROFILE

Date of Birth 23rd May, 1980

Linguistic Abilities English, Hindi, Malayalam, & Tamil

Marital Status Married.

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