PROFILE

Motivated self-starter with an international career portfolio of top advertising/marketing firms, whose growing success has been attributed to excellent project management, communications, social networking, and event planning skills.

Dedicated leader with 10–plus years of experience in advertising and marketing campaign planning and development of integrated media strategy.

Passion for community development, cultural diversity, international travel, and continuous learning and growing opportunities.

PROFESSIONAL EXPERIENCE

Human Resources Manager/Office Manager

UNAGI INC – Oakland, CA April 2019 – March 2020

• Oversaw all activities of the HR department including but not limited to the development and implementation of personnel policies, strategic recruitment plan, preparing and maintaining Employee Handbook, and benefit administration

• Developed and maintained affirmative action program: filing EEO-1 annually, maintaining other records, reports, and logs to conform to EEO regulations

• Maintained HR department records and reports to ensure continual improvements in efficiency of department and services performed

• Provided coaching and counseling, performance management, employee involvement, team building, as well as compensation and benefits

• Organized and scheduled meetings and appointments

• Managed office operations and procedures including IT, shipping, supplies, etc.

• Participated actively in the planning and execution of company events

• Managed internal staff relations

• Responsible for general clerical, administrative and secretarial responsibilities and tasks among office staff

Key Account Manager

QUANTCAST – San Francisco, CA May 2018 – April 2019

• Responsible for global (NA, EMEA, & APAC) programmatic DR and brand campaigns for clients based in the Silicon Valley

• Achieved and exceeded quarterly revenue goal between $3M–$4M

• Increased Q1’19 revenue by 18% utilizing data insights

• Educated clients on Brand Studies setups and results to help them understand their market share and value

• Developed and improved the QC platform based on customers’ needs/feedbacks with the Product team

• Strategized advertising opportunities for clients’ new product launches

• Clients: Adobe, Autodesk, Invisalign, Logitech, and more Associate Media Director, Digital Investments

BLUE449 – San Francisco, CA December 2016 – May 2018

• Spearheaded and developed overarching strategies that coincides with the client's marketing direction across the digital space

• Oversaw $34M in client billing and forecast annually

• Drove account spending growth by 10% YoY via relationship building with client

• Collaborated and managed external creative teams to prioritize projects, budgets, and timeline based on deliverables schedule

• Pioneered and executed A/B and incrementality tests for client to understand the impact of tested platforms

• Negotiated vendor contracts and oversaw billing/vendor payments

• Mentored and facilitated growth plan for a team of 5

• Clien:t Nintendo

CONTACT INFORMATION

501 Chives Way

Walnut Creek, CA 94595

t: +1-626-***-****

e: addhey@r.postjobfree.com

LANGUAGES

English: Fluent

Cantonese: Fluent

Mandarin: Fluent

Japanese: Beginner

KEY SKILLS

AI (Artificial Intelligence)

CDP

CRM

DCM

Client Management

ComScore

Google Analytics

Google Suite

IAS

Internet Research

JIRA

Kantar

MOAT

Nielsen

Programmatic

Project Management

Salesforce

Search Engine Marketing

Sizmek

Social Media

Tableau

COMPUTER SKILLS

Basic HTML

Basic SQL

iWork

Keynote

MS Office

MS Excel

MS PowerPoint

MS Word

Numbers

S H E R R Y W U

ADVERTISING PROFESSIONAL

Associate Director, Search & Social

RESOLUTION MEDIA – Burbank, CA January 2016 – September 2016

• Attained a $64M account in budgeting, forecasting, billing, and invoicing

• Reduced media spend by negotiating upfront pricing schemes with media partners

• Supervised 18+ theatrical titles per year (30+ campaigns per month on average) on planning, execution, and reporting analysis

• Partnered with client’s internal creative/production team to build the go-to-market creative strategy

• Advocated the team to launch some of Warner Bros’ highest grossing theatrical releases including American Sniper, Batman v Superman: Dawn of Justice, Fantastic Beasts, Suicide Squad, The LEGO Movie, and more

• Clien:t Warner Brothers Theatrical and Home Entertainment Account Manager (Interim Supervisor)

CENTRO, LLC – Santa Monica, CA July 2014 – January 2016

• Managed 60+ campaigns monthly from planning to reporting

• Executed $11M+ annual goal across all assigned book of business

• Educated clients on industry trends and campaign insights

• Developed comprehensive media plans across mediums (Display, Influencer, Mobile, Native, Programmatic, Social, Video)

• Clients: Paso Robles Wine Country, California Earthquake Association, American Licorice, and more

Digital Media Planner/Buyer

MOXIE USA – Los Angeles, CA March 2013– July 2014

• Drove engagements across all digital media platforms from digital radio, display, influencer, mobile, programmatic, paid social, Publisher Direct (BuzzFeed, CNN, Demand Media, NYTimes, etc.), SEM, and videos

• Facilitated budgets, performance optimization, maintain advertising spend records, and billing reconciliation

• Increased and developed theatrical film awareness through digital media multi-screen tactics

• Clien;t 20th Century Fox Studio

Integrated Media Planner/Specialist

INTERTREND COMMUNICATIONS – Long Beach, CA August 2010 – March 2013

• Developed brand/ product awareness campaigns through Digital, Print, TV, Radio, and OOH placements within the NA Asian market (Chinese, Korean, Japanese, Indian and more)

• Collaborated with production and creative team to conceptualize and execute plan that coincide with the client's marketing message

• Clients: AT&T, Chase, State Farm Insurance, The Dodgers, Universal Studio and more Global Market Research Analyst (Contract)

CIMIGO LIMITED – Causeway Bay, Hong Kong April 2010 – July 2010

• Created and analyzed reports on consumer habits, trends, and competitor's activities

• Compiled and presented monthly market research report meetings on consumer behaviors and market analysis, brand/market tracking, and forecasting

• Clien:t Bank of China, HSBC, HP, Ford Motors, and more Operation Specialist/Account Executive

LEADER ELECTRONICS INC. – Fountain Valley, CA January 2008 – February 2010

• Retained and developed relationships with business partners and vendors in North America and APAC

• Conducted market analysis, budget planning and client prospecting

• Clien:t LG, Phillips, Whirlpool, and Western Digital Pages

EDUCATION

THEATER ARTS & DANCES

California University of Los Angeles

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