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Social Media Marketing

Binondo, NCR, 1006, Philippines
May 29, 2020

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** ********* ****** *********** ***** Philand Drive

Tandang Sora Avenue, Quezon City, Philippines



Membership and Communications Head

Catholic Educational Association of the Philippines

August 23, 2018 – October 2019

Heads the organization’s Membership and Communications Unit

Responsible for implementation and evaluation of annual communications plan across the organization.

Leads the generation of online content of the organization’s social media platforms.

Put communications vehicles in place to create momentum and awareness as well as to test the effectiveness of communications activities.

Responsible for the development of the annual reports and bulletins of the organization, for national distribution.

Acts as the communications lead for the Board Members’ meetings and conventions.

PR Manager

5th Gear Ads and Activations

October 23, 2017 to November 30, 2017

Creates and maintains a favorable public image for their employer or client by communicating programs, accomplishments and/or points of view.

Fields media questions and pitches stories to the media; overseas preparation of media kits and organizing of press conferences.

Writes speeches for organizational leaders, develops advertising and marketing communications material and prepares articles for corporate newsletters.

Responsible for release information to counter negative publicity and handle crisis and emergency communications.

Manages freelance copywriters, graphic designers and others. Manages the public relations department

Communications Expert

MBB HRAN TC Back Office Manila

NOKIA-Manila Technology Center

October 7, 2014 – October 16, 2017

Designs site communications plan annually to strengthen organizational fabric and increase global collaboration.

Responsibilities include authoring newsletters and organizational emails, facilitating executive round table discussions, overseeing content for the business line portal and SharePoint Community sites, town halls, and employee events.

Approves all site communication materials prior to publication.

Creates creative marketing collaterals for the site and for all of site-initiated activities and programs.

Handles the Nokia Branding Guidelines for Manila Technology Center.

Project management of site programs, activities, and events.

Communications projects handled for Nokia Manila TC

Nokia 150 celebration

Nokia Cloud Awareness Seminar 2015 – Manila TC leg

Nokia Innovation Day 2015

Nokia Innovation Day 2016

Nokia Manila TC Appreciation Night 2015

Nokia Manila TC Appreciation Night 2016

Nokia Coding rallies for 2015

Nokia Coding rallies and hackathons for 2016

Nokia Town Hall 2015

Nokia Health and Wellness programs 2015

Nokia Health and Wellness programs 2016

Marketing Officer for Public Relations

SM Cinema and Mall of Asia Arena (SM Lifestyle Entertainment, Inc. under SM Prime Holdings, Inc.)

December 2011 – February 2014

Crafts interesting and effective press releases, prepares information for media kits and develops and maintains company internet or intranet web pages.

Develops and maintains the company's corporate image and identity.

Helps manage communications budgets.

Handles and supervises media roundtables and press conferences for company events of all the business units of SM Lifestyle Entertainment, Inc. (SM Cinema, Mall of Asia Arena, SM Tickets, Snack Time and ePLUS Tap to Pay)

Participates in and handles corporate events and launches of all the business units of SM Lifestyle Entertainment, Inc. (SM Cinema, Mall of Asia Arena, SM Tickets, Snack Time and ePLUS Tap to Pay)

Manages and composes the programs of special corporate events of all the business units of SM Lifestyle Entertainment, Inc. (SM Cinema, Mall of Asia Arena, SM Tickets, Snack Time and ePLUS Tap to Pay) in order to gain public attention through the media without advertising directly.

Drafts speeches for company executives, and arranges interviews and other forms of contact for them.

Serves as Editor-in-Chief for, the online portal of ePLUS Tap to Pay.

Crafts engaging and creative copies and write-ups for the company’s posters, signage and other marketing collaterals

Speech writer for Mr. Hans T. Sy for SM Lifestyle Entertainment, Inc. events.

Preparing, planning and project managing the publication of all publicity material to maximise brand promotion.

Creating marketing campaigns and working with the company's external PR agency to see them executed.

Creating and developing new innovative ways to communicate the company message to their existing customers.

Contributing to the annual sales and marketing plan.

Planning and project managing marketing events and evaluating their success.

Evaluating the effectiveness of all marketing activity.

Developing and implementing an internal marketing programme.

Supporting the marketing manager in day to day marketing activities.

Plans, develops and delivers campaigns as agreed within timescales.

Marketing and PR projects handled for SM Lifestyle Entertainment

Lady Gaga Born This Way Ball

Backstreet Boys and New Kids on the Block Back to Back Tour

ICONS at Mall of Asia Arena

Nicki Minaj Pink Friday TouR

Jonas Brothers Live at the Mall of Asia Arena

All Star Basketball Challenge: NBA Alumni vs PBA Alumni

UAAP and NCAA games 2012

Jennifer Lopez Dance Again World Tour Manila 2012

BENCH Universe Fashion Event

David Guetta Live in Manila

Big Bang Alive Galaxy Tour 2012

BTS Concert 2013

NBA Global Games – Indiana Pacers vs Houston Rockets Preseason Game 2013

FIBA Asia 2013

Fast and Furious 6 Red Carpet Premiere

Branch openings: IMAX and Director’s Club Cinema at SM Aura and Mega Fashion Hall, SM Megamall

National Film Festival with the Film Development Council of the Philippines and SM Cinema

Bigshot Film Festival with the Film Development Council of the Philippines and SM Cinema


General Manager for Philippine Independent Filmmakers Cooperative (Freelance)

September 2010 to October 2011

Head Coordinator for Philippine International Arts Festival, Film Festivals (Boracay, Manila, Baguio) (Freelance)

February 2011

Head Coordinator, Manila Team for Cinemarehiyon Film Festival 2011, Davao (Freelance)

September 2011

Business Development Assistant for MRM Studios

April 2009 to May 2010

Public Relations Coordinator for Bigfoot Entertainment/International Academy for Film and Television

September 2008 to March 2009


Arellano University School of Law

2017- present

Juris Doctorate – Laws

De La Salle-College of Saint Benilde


Bachelor of Arts in Multimedia Arts

University of the Philippines Film Institute

April 2010 to August 2010

Alexis Tioseco Internship Program for Cinema

Film Criticism and Cinema Operations


School Year 2006-2008

Benildean Press Corps

The official student publication of De La Salle-College of Saint Benilde

Naval Reserve Officers Training Corps (NROTC-Military Training)

Marines Reservist

School Year 2007-2008

De La Salle University-Taft


Alpha Phi Omega Fraternity and Sorority

Arellano University School of Law

Sorority President – Iota Psi Chapter

Deputy Section Chairperson for National Capital Administrative Region

March 2019 – present

Iota Psi Bar Operations Chairperson for Bar Exams 2019

Arellano Law Forensics Guild (Debate Society)

2nd Semester 2018-2019 – present


Fundamentals of Office Management

SM Prime Holdings, Inc.

January 2013

Mall of Asia Arena Annex Building

Global Brand Management

M2 Communications

August 2013

AIM – Makati


Atty. Roselle Perez-Bariuan

Department of Information and Communications Technology


Rose Ann Mendoza

Department of Information and Communications Technology


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