Social Media Marketing
Resume:
LOUELLA SANTIAGO SUQUE
** ********* ****** *********** ***** Philand Drive
Tandang Sora Avenue, Quezon City, Philippines
*******.*****@*****.***
CAREER BACKGROUND
Membership and Communications Head
Catholic Educational Association of the Philippines
August 23, 2018 – October 2019
Heads the organization’s Membership and Communications Unit
Responsible for implementation and evaluation of annual communications plan across the organization.
Leads the generation of online content of the organization’s social media platforms.
Put communications vehicles in place to create momentum and awareness as well as to test the effectiveness of communications activities.
Responsible for the development of the annual reports and bulletins of the organization, for national distribution.
Acts as the communications lead for the Board Members’ meetings and conventions.
PR Manager
5th Gear Ads and Activations
October 23, 2017 to November 30, 2017
Creates and maintains a favorable public image for their employer or client by communicating programs, accomplishments and/or points of view.
Fields media questions and pitches stories to the media; overseas preparation of media kits and organizing of press conferences.
Writes speeches for organizational leaders, develops advertising and marketing communications material and prepares articles for corporate newsletters.
Responsible for release information to counter negative publicity and handle crisis and emergency communications.
Manages freelance copywriters, graphic designers and others. Manages the public relations department
Communications Expert
MBB HRAN TC Back Office Manila
NOKIA-Manila Technology Center
October 7, 2014 – October 16, 2017
Designs site communications plan annually to strengthen organizational fabric and increase global collaboration.
Responsibilities include authoring newsletters and organizational emails, facilitating executive round table discussions, overseeing content for the business line portal and SharePoint Community sites, town halls, and employee events.
Approves all site communication materials prior to publication.
Creates creative marketing collaterals for the site and for all of site-initiated activities and programs.
Handles the Nokia Branding Guidelines for Manila Technology Center.
Project management of site programs, activities, and events.
Communications projects handled for Nokia Manila TC
Nokia 150 celebration
Nokia Cloud Awareness Seminar 2015 – Manila TC leg
Nokia Innovation Day 2015
Nokia Innovation Day 2016
Nokia Manila TC Appreciation Night 2015
Nokia Manila TC Appreciation Night 2016
Nokia Coding rallies for 2015
Nokia Coding rallies and hackathons for 2016
Nokia Town Hall 2015
Nokia Health and Wellness programs 2015
Nokia Health and Wellness programs 2016
Marketing Officer for Public Relations
SM Cinema and Mall of Asia Arena (SM Lifestyle Entertainment, Inc. under SM Prime Holdings, Inc.)
December 2011 – February 2014
Crafts interesting and effective press releases, prepares information for media kits and develops and maintains company internet or intranet web pages.
Develops and maintains the company's corporate image and identity.
Helps manage communications budgets.
Handles and supervises media roundtables and press conferences for company events of all the business units of SM Lifestyle Entertainment, Inc. (SM Cinema, Mall of Asia Arena, SM Tickets, Snack Time and ePLUS Tap to Pay)
Participates in and handles corporate events and launches of all the business units of SM Lifestyle Entertainment, Inc. (SM Cinema, Mall of Asia Arena, SM Tickets, Snack Time and ePLUS Tap to Pay)
Manages and composes the programs of special corporate events of all the business units of SM Lifestyle Entertainment, Inc. (SM Cinema, Mall of Asia Arena, SM Tickets, Snack Time and ePLUS Tap to Pay) in order to gain public attention through the media without advertising directly.
Drafts speeches for company executives, and arranges interviews and other forms of contact for them.
Serves as Editor-in-Chief for www.ePLUS.ph, the online portal of ePLUS Tap to Pay.
Crafts engaging and creative copies and write-ups for the company’s posters, signage and other marketing collaterals
Speech writer for Mr. Hans T. Sy for SM Lifestyle Entertainment, Inc. events.
Preparing, planning and project managing the publication of all publicity material to maximise brand promotion.
Creating marketing campaigns and working with the company's external PR agency to see them executed.
Creating and developing new innovative ways to communicate the company message to their existing customers.
Contributing to the annual sales and marketing plan.
Planning and project managing marketing events and evaluating their success.
Evaluating the effectiveness of all marketing activity.
Developing and implementing an internal marketing programme.
Supporting the marketing manager in day to day marketing activities.
Plans, develops and delivers campaigns as agreed within timescales.
Marketing and PR projects handled for SM Lifestyle Entertainment
Lady Gaga Born This Way Ball
Backstreet Boys and New Kids on the Block Back to Back Tour
ICONS at Mall of Asia Arena
Nicki Minaj Pink Friday TouR
Jonas Brothers Live at the Mall of Asia Arena
All Star Basketball Challenge: NBA Alumni vs PBA Alumni
UAAP and NCAA games 2012
Jennifer Lopez Dance Again World Tour Manila 2012
BENCH Universe Fashion Event
David Guetta Live in Manila
Big Bang Alive Galaxy Tour 2012
BTS Concert 2013
NBA Global Games – Indiana Pacers vs Houston Rockets Preseason Game 2013
FIBA Asia 2013
Fast and Furious 6 Red Carpet Premiere
Branch openings: IMAX and Director’s Club Cinema at SM Aura and Mega Fashion Hall, SM Megamall
National Film Festival with the Film Development Council of the Philippines and SM Cinema
Bigshot Film Festival with the Film Development Council of the Philippines and SM Cinema
PAST WORK EXPERIENCES
General Manager for Philippine Independent Filmmakers Cooperative (Freelance)
September 2010 to October 2011
Head Coordinator for Philippine International Arts Festival, Film Festivals (Boracay, Manila, Baguio) (Freelance)
February 2011
Head Coordinator, Manila Team for Cinemarehiyon Film Festival 2011, Davao (Freelance)
September 2011
Business Development Assistant for MRM Studios
April 2009 to May 2010
Public Relations Coordinator for Bigfoot Entertainment/International Academy for Film and Television
September 2008 to March 2009
EDUCATIONAL BACKGROUND
Arellano University School of Law
2017- present
Juris Doctorate – Laws
De La Salle-College of Saint Benilde
2004-2008
Bachelor of Arts in Multimedia Arts
University of the Philippines Film Institute
April 2010 to August 2010
Alexis Tioseco Internship Program for Cinema
Film Criticism and Cinema Operations
Editor-in-Chief
School Year 2006-2008
Benildean Press Corps
The official student publication of De La Salle-College of Saint Benilde
Naval Reserve Officers Training Corps (NROTC-Military Training)
Marines Reservist
School Year 2007-2008
De La Salle University-Taft
AFFILIATIONS
Alpha Phi Omega Fraternity and Sorority
Arellano University School of Law
Sorority President – Iota Psi Chapter
Deputy Section Chairperson for National Capital Administrative Region
March 2019 – present
Iota Psi Bar Operations Chairperson for Bar Exams 2019
Arellano Law Forensics Guild (Debate Society)
2nd Semester 2018-2019 – present
TRAININGS
Fundamentals of Office Management
SM Prime Holdings, Inc.
January 2013
Mall of Asia Arena Annex Building
Global Brand Management
M2 Communications
August 2013
AIM – Makati
CHARACTER REFERENCE
Atty. Roselle Perez-Bariuan
Department of Information and Communications Technology
Rose Ann Mendoza
Department of Information and Communications Technology
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