Matthew D. Kennedy

**** ******** ***** *********, ** 08012 609-***-**** addgcr@r.postjobfree.com

EXPERIENCE

Copywriter March 2017 – Present

AmTrust Financial Services Moorestown, NJ

Creating and distributing marketing email campaigns using HubSpot software

Developing marketing materials such as the company brochure, flyers, direct marketing mailers, and digital content

Writing posts for company blog and utilizing BridgeEdge software for SEO optimization

Performing other copywriting duties as assigned

Marketing Communications Coordinator July 2014 – February 2017

AmeriHealth Casualty Services Mount Laurel, NJ

Maintaining and enhancing the content of the company’s website

Building brand awareness through marketing plans/campaigns

Maintaining company’s presence on social media sites

Developing materials such as the company brochure, flyers, direct marketing mailers, and email marketing blasts to clients

Maintaining and updating the company’s target prospect list and completing special sales projects as assigned by the Vice President of Sales and Marketing

Develop content for RFPs tailored to current and potential clients

Copywriting, layout, production, and distribution of RFPs

Senior Proposal Coordinator July 2007 – July 2014

Independence Blue Cross Philadelphia, PA

Analyze RFP and interact with account management team and subject matter experts to ensure that objectives and requirements are met

Develop customized proposals for current and potential clients

Provide document archiving, development of proposal content, copywriting, layout, production, and distribution of RFPs

SKILLS

Proficient in Microsoft Word, Excel, Outlook, PowerPoint, Adobe

Proficient in HubSpot, BrightEdge, and Google Analytics

Effective verbal and written communication skills

Strong project management skills and detail-oriented

Excellent writing and proofreading ability

EDUCATION

Bachelor of Arts in Communications, Minor in Writing 2002 - 2006

The Richard Stockton College of New Jersey Pomona, NJ

Major areas of study: Marketing, Business, Public Relations, Media Studies, Professional Writing and Design, Media and News Writing, Creative Writing

Associate in Claims (AIC) 2016

Insurance Institute of America