Sol Rashidi

626-***-****

addfo3@r.postjobfree.com

https://www.linkedin.com/in/sol-rashidi-a672291/

Digital, Data, and Technology Executive

Strategic pacesetter focused on linking strategy and execution across emerging technologies Skilled at creating a vision and developing linkages between strategy and execution, Sol is a highly energetic and goal-oriented thought leader who believes in un-complicating the complicated when using emerging technologies in the digital, data, and analytics space. Sol’s technical acumen, combined with her charisma, enables her to build cohesiveness throughout an organization to help define business & technical outcomes, fix problems while building capabilities & solutions, introduce agile and operational discipline, while nurturing talent in order to create environments that embrace the digital mindset, harness the power of interconnecting information for meaningful insights, and lean into technology as a competitive advantage. With seven (7) patents issued, 21 patents filed, and recently receiving the “Top 21 CDO’s in New York” award, along with “Top 100 Innovators in Data & Analytics”, Sol underpins her vision and collaboration with the latest advancements in Digital Product Development, Multi-Cloud Architecture, Data & Analytics, Artificial Intelligence, Data Science, Graphic Design, Automation/RPA, Engineering, Software Development, and Enterprise Information Management Practices, to build communities amongst technologists and non- technologists to help businesses push past their existing paradigm, transform their way of working together, and make a difference in the market place.

Awards:

• #5 in New York’s Top 21 CDO’s - DATAx Council (2020)

• Top 100 Innovators in Data & Analytics - awarded by Corinium (2019)

• 2020 Top 50 Leaders in Entertainment Award - awarded by National Council (2020)

• Data & Technology Masters Award awarded by Talend (2018, 2019)

• Coaching & Mentorship CE: 2015, 2016, 2017,

• Americas Leadership & Inclusiveness Awarded: 2015, 2016

• Client Quality Service Awarded: 2015, 2016

• IBM’s 100% Club Awarded: 2012, 2013

• IBM Top Performer Awarded: 2012, 2013, 2014

• Invention Achievement Awarded: 2010, 2011, 2013

• IBM BlueThx Awarded: 2010, 2011, 2012, 2013, 2014 Education:

• Harvard: Executive Program in Disruptive Strategy

• Pepperdine: MBA in Strategy and Leadership

• UC Berkeley: BS in Chemistry

Extra-Curricular Activities:

• Board of Directors: Women in Tech 2017, 2018, 2019

• Forbes Executive Summit Committee member 2012, 2015, 2016, 2017, 2018

• Women’s Technology Council 2014, 2015, 2016, 2017, 2018

• Triathlete: Ironman 2005, Half Ironman 2006, Olympic Distance 2006, 2007, 2008, 2012, 2014

• Played rugby for the US Women’s National Team 1999 to 2003

• Played NCAA Water Polo and Rugby for Cal Berkeley

• Sports Coach for the New York Club Kids Program 2011, 2012, 2013, 2015, 2016 Certifications:

• Agile at Work, Watson Cognitive Computing C101, Watson Cognitive Computing C201, Business Intelligence BI0101, Cyber Security SC103, Master Data Management MDM100, MDM101, and MDM400, SAP Data Services 4.0, SAP MDG 4.1, SAP NetWeaver NW001, SAP Business Solutions SAP125, PMP

EXPERIENCE

Sony Music Entertainment, New York, NY 2018 - Present CDO

• Sol is responsible for establishing the vision, objectives, and goals for all of Sony Music’s digital, data and analytics strategy globally and re-defining what “great” looks like. Serving as the champion and change agent for innovation, Sol is working closely with the Label Presidents, Regional CEO’s, and leadership team in Tokyo to lead and drive the technology transformation taking place at Sony Music.

• With end-to-end responsibility for all things “Digital & Data”, Sol’s group currently oversees: Capabilities for a consumer-centric initiative called ‘Audience Development’, Digital & Data Apps

(Mobile and Web-Based Products), Data Science Roadmap, AI & ML Enterprise Applications, Product Design, Multi-Cloud Infrastructure (AWS, GCP, DataBricks, Snowflake, etc), Enterprise Information Management, Data Governance & Compliance, CRM, and Digital Marketing capabilities

• Sol is also responsible for building a narrative for her company to help the industry embrace the digital mindset and use data and analytics to amplify current operations and not be threatened by it; using her skills in story-telling and creating an approachable narrative, Sol is helping Sony Music build a best-in- class Technology Infrastructure to support the Digital Products using agile methodologies that connect artists, fans, and labels

• Sol established a team of 154+ in less than a year, with the objectives on increasing consumer engagement, driving new revenue sources, achieving efficiencies, automating manual processes, and creating a brand in the marketplace for being innovative and tech centric

• Within her portfolio her team is leading and actively building out the 3P’s: o Products:

6 Digital Products: 2 Mobile apps (IOS and Android compliant, using Reactive Native Frameworks) and 4 Web-Based applications

Team consists of Product Managers, Scrum Masters, UI/UX exerts, Front-End and Back- End developers. Customers include: Artists, Artist Managers, Label Execs, and Employees o Platforms:

Design and Deliver Sony’s Multi-Cloud Data Infrastructure to support 3 strategic and global uses cases. The environment consolidates 17 data sources to power: 6 digital products, enable ad-hoc big data querying for the data scientist community, and provide relevant insights for the business (objective: how do we get the right information, to the right people, at the right time so they can make the best business decisions).

Lead Salesforce CRM activities, environment, and increase utilization o Programs:

Data Science & ML Roadmap and productionalizing 32+ data science models globally

Collaborating with Tokyo’s ML Labs for cutting edge applications of ML in Media

Driving the Marketing and Analytical capabilities for Sony Music and increasing the literacy of the business to leverage both qualitative and quantitative marketing measurements that incorporate A/B testing, Macro/Micro segmentation, pre/post campaign analysis, consumer engagement rates (CPC, CPV, etc)

Working with Tokyo and Playstation for several global strategic programs (i.e. Sony Dx)

• Sol and her team recently filed Sony Music’s 1st provisional patent Royal Caribbean Cruise Lines, Miami, FL

Chief Data & Cognitive Officer 2016 - 2018

Interim Chief Data Officer 2014 - 2016

• Responsible for developing and driving the digital, data and analytics strategy for RCCL in an effort to drive innovation and establish a competitive advantage in the industry using the latest techniques in Product Design, Graphic Design, Data Visualization, Cloud-Based Infrastructure, Analytics, AI, Data Science, RPA, MDM, Enterprise Data Architecture and Data Modeling

• Managed a P&L >$80+ million and put a team of 250+ in place to meet the demands of the $1B digital transformation program

• Sol and her team successfully filed 4 patents while at RCCL, and trademarked a data lake called CerebroTM, a custom state-of-the-art, cloud-based data lake that consolidates all customer data across 23 source systems into a single repository, enabling a comprehensive view of RCCL’s consumer. The platform has been trademarked (patent pending) and provides the organization with data exploration, data analysis, data reporting, dash-boarding and data modeling capabilities with a single touchpoint. o CerebroTM has been accredited by Gartner as “best-in-class” architecture and is currently being used across all corporate functions, brands, and suppliers.

• Sol’s team also built Royal’s Recommendation EngineTM used by the websites and digital apps using Neo4J GraphDB, their ChatBot, Conversational AI messaging system for passengers, and an integrated application that provides a 360 View of a Customer that currently supports various departments like Customer Service, Sales, Marketing, On-Boarding, and Revenue Management.

• Sol’s team also productionalized 17 data science models that now drive the core operations for Sales, Marketing, Call Center, Onboard Revenue, Hotel Operations and Finance. Her vision and strategy led to RCCL using Data Science models that converted data to into new insight that the business now uses as a corner stone of their quarterly strategic initiatives.

• Cultivating an entrepreneurial, collaborative and agile culture, Sol focuses on delivering Monetary ROI, Cultural ROI, and Relevancy ROI, by focusing the products and services generated out of her group on customer satisfaction, engaged employees, satisfied business partners, cost savings, and revenue uplift. Ernst & Young LLP, New York, NY 2014-2016

Partner, Advisory Practice

Interim CDO for Royal Caribbean Cruise Lines

• Helped established the A.I. and Enterprise Data Management practice for EY’s Advisory Practice which included developing scalable offerings, defining the operating model, talent acquisition, and the Go-To- Market strategy to compete with the other Big 4 firms

• Helped clients prepare for and drive large digital and data transformational programs, build their vision, develop their technology roadmap, and bring together Business and Emerging Technologies to effectively capture opportunities, create competitive advantage, and address challenges by discussing the art of the possible

• Worked directly with the C-Suite of Fortune 500’s to formulate and drive solutions that fuse emerging Technologies (Robotics, Data Science, Machine Learning, Cognitive Services, Data, Analytics, etc.) with foundational technical enablers (IoT, Big Data, Cloud-Based Infrastructure, MDM, etc.) to help align strategic initiatives with existing capabilities

• Solved complex business problems by using technology as an enabler; span of solutions and offerings include: Information Management, Enterprise Data Strategy, Robotics, Artificial Intelligence, ERP Implementations, Cloud, IoT & Digital Agenda, IT Process and Cost Optimization, IT Strategy and Governance, Big Data and Machine Learning.

• Mentored, coached, trained and developed the junior Delivery and Sales teams in order to create

‘Millennial Think Tanks’ across competencies and identify next gen leaders Interim CDO for RCCL Sol served as Royal Caribbean’s interim Chief Data Officer to help them drive their largest and most complex Digital & Data Transformation Program where Emerging Technologies, Information Technology, Data & Analytics are the foundation to creating a “Personalized” Customer Experience. Established the new role and function within the company and helped frame capabilities required to enable and maintain their $1B investment. Sol was offered the full-time role after nearly 2 years of service.

IBM, New York, NY 2008 - 2014

Global “Watson” Leader & Go-To-Market Advisor (NA, SA, and Europe)

• Hand chosen to be a part of the 1st generation leadership team to take IBM Watson to market

• Responsible for taking IBM’s “Watson” technology offering to market and establishing a point of view, framework, and solution to operationalize the platform to achieve economies of scale and regional expansion

• Responsible for interconnecting the Sales, Product Development, and Product Delivery departments for successful delivery and growth of Watson capabilities and solutions

• Responsible for determining the optimized client engagement and operating model Partner, Global Business Services

• Proven track record of building high performing teams and achieving financial success: o Grew practice revenues by 63% during her term

o Grew Practice Headcount by 61% during her term

o Consistently exceeded Sales Targets

o Consistently exceeded Managed Revenue Targets

• Developed IBM's Framework, Vision, and Point of View for their Enterprise Information Management & Data practice across North America and EMEU countries

• Trusted Advisor to C-Level Executives in Fortune 100 companies; help guide and direct their Digital, Enterprise Data & Analytics strategy and roadmap

• IBM Top Performer (Blue THX award) recipient and winner 3 years in a row Enterprise Information Management Practice Leader for NA & Europe

• Managed 41 resources in the NA, 13 resources in Europe, and 83 resources off-shore in order to operationalize and scale the Enterprise Information Management practice for IBM’s GBS and SWG divisions. Emphasis was on aligning the silo’d groups and resources in order to standardize all Business Development, Strategy, Project Management, and Delivery Excellence functions

• Established high performing sales and delivery teams by formulating strategic priorities, ingesting competitive intelligence, and creating new operating models in order to increase success in the competitive market space

• Established and lead an initiative on talent retention and acquisition, the campaign “People are our Greatest Asset” was launched to support these efforts; headcount grew by 61, developed mentorship programs and hosted a series of developmental workshops to maximize and create visibility to in-house and external talent

• Designed and re-engineered internal methodologies to create repeatable and scalable processes and procedures; established ‘Toolkits’, ‘Templates’, and ‘Playbooks’ for our leadership team and consultants

• Designed and lead 3, 5, and 8 year EIM strategy roadmaps for Fortune 500 companies looking to centralize or consolidate their Information Management Systems and IT Applications with the goal of tightly integrating their infrastructure with their business strategy

• Established centralized offerings and established a dedicated team to lead our “5 pillars of EIM”: Data Governance, Data Integrity, Master Data, Data Cleansing, and Project Management SoliUnited, NYC 2011

Interim CIO (1 year LOA from IBM)

• CIO of a fast-paced mobile marketing company, responsible for building the technology vision, leading product development, campaign delivery, technical execution, and development of emerging technologies

• Hired and replaced staff in both NYC and Shanghai offices. Grew team by 210% to build a 24/6 development cycle in order to support our largest contract with Coca-Cola’s Olympic Campaign Team

• Lead client discussions and gathered requirements; built relationships and used technological and operational acumen to build credibility and confidence with new and existing clients

• Re-engineered and put in place processes and tools to accurately measure internal and external project and program progress and proactively course correct where necessary, mitigate any risk, and build contingency plans where appropriate

• Managed infrastructure projects like migrating from a dedicated server environment to a cloud environment and putting in place monitoring, disaster recovery, and back-up plans Odesus Inc, Los Angeles, CA 2006 – 2008

VP of Technology

Davita Inc., Los Angeles, CA 2003 – 2006

Sr. Manager, Information Systems & Technology

Morgan Stanley, Los Angeles, CA 2000 – 2002

Lead, Information Systems

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