Carla De la Roca

Age: **

Nationality: Peruvian

addf5a@r.postjobfree.com

062*******

Langestraat 38B

**** ** – Hilversum

Verblijfstitel: VYLL7P5P3

Digital marketer with an interdisciplinary education, fluent in English and Spanish. An energetic, fast learner, proactive, hard worker with degrees in Communications and Latin American Studies. My multicultural background, keen eye for detail and willingness to learn, allows me to bring new perspectives to a diverse team and its overall goals. WORK EXPERIENCE

GOOGLE ADWORDS ACCOUNT MANAGER / AdWords Department, JANUARY – AUGUST 2016 HIBU (AST GROUP) / Yellow Pages Peru – Lima, Peru

• Created, launched, and monitored online campaigns for numerous clients of the Yellow Pages in Peru mainly in Google AdWords for search and display networks, including keyword research, remarketing, geo-targeting, placements, CPA, CPM, CPC, CPI, etc.

• Analyzed products, markets and websites to define the right keywords and type of matches (broad, modified, exact, phrase, etc.) Constantly filtered negative keywords.

• Aimed at high quality scores to obtain more impressions at lower costs per click.

• Coordinated objectives and website changes required with the clients to maximize the success of the campaign.

• Created and sent campaign reports containing keywords, CPC and impressions through external platforms for statistics.

DIGITAL MARKETING ANALYST / Social Media and Marketing Department, JANUARY 2014 to JANUARY 2016 KOECH CORP. / Agro Export Corporation / DIVERSE NUTRITIONAL PRODUCTS – Lima, Peru

• Content marketing campaigns and SEO: Researched keywords and proposed the content to be created for our content websites. Coordinated the creation of this content closely with the copywriting team. Designed the strategies and keywords that will be used in order to connect our content to our products websites maximizing leads and conversions. (Websites: www.menopausenow.com https://www.herbazest.com/)

• Created and managed all aspects of social media: Content, graphics, and community management of different social media platforms to represent the corporation brands in the American Market. (Main Brands: MACAFEM and HERBAZEST – USA)

• Constantly researched brand competitors, keyword searches and markets to create strategies and redesign and launch our website.

• Constantly researched, planned, and executed strategies to increase brand online presence through social media, advertising, and positioning, increasing overall sales.

• Launched online campaigns in Google AdWords and Facebook Ads, including keyword research, ads, extensions, site links, landing pages, conversion tracking, etc.

• Worked under minimal supervision, and coordinated with other departments to accomplish our goals. COMMUNITY MANAGER / Social Media and Marketing Department, AUGUST 2013 to DECEMBER 2013 POSITIVE COMMUNICATIONS / Digital Marketing Agency — Lima, Peru

• Created and managed all aspects of social media including content planning, graphics, videos and community management and paid campaigns across different social media networks for various brands, products and sites. (Adobe Photoshop, Adobe Illustrator, Adobe Premiere and Facebook Power Editor)

• Launched e-mail marketing and direct mailing campaigns for promotions and contests.

• Monitored and updated different sites. (Word Press)

• Designed graphics and other materials such as: coupons, brochures, newsletters, etc. (Adobe InDesign)

• Data analysis and reports.

• Planned corporate events for enterprises and merchandising. EDUCATION & CERTIFICATIONS

• GOOGLE PARTNERS

Google Ads Certification through 2020

• UNIVERSITEIT van AMSTERDAM – Amsterdam, Netherlands Latin American Studies – Master of Arts, 2019

The Latin American Studies program is a 2 year program oriented towards academic research and it combines different courses from diverse fields like sociology, anthropology, political sciences and cultural studies. During my research carried in Peru, I contributed to the field of cultural studies analyzing the correlation between social segregation and the creation of subcultures taking as example a musical genre that is very popular in the capital city of Peru.

• UNIVERSIDAD SAN IGNACIO DE LOYOLA – Lima, Peru

Business and Communications - Bachelor Degree, 2011 The career of Business and Communications of the University San Ignacio de Loyola consisted of 5 years of studies focused in both fields. The Communication courses taken were focused in journalism, press, media, corporate image, public relationships, and video production where I learned how to use photoshop, illustrator, indesign, premiere and after effects. The business courses were focused on the creation of enterprises, their management and the carry of marketing research. KEY SKILLS

Categories: Digital Marketing - Google Ads - Account Management - Cultural Studies - Research Operating Systems:

Software & Tools:

Windows • Mac OS

Google Ads • Google Analytics • Adobe Illustrator • Adobe Photoshop • Adobe InDesign • Adobe Premiere • WordPress • Facebook Power Editor • Word • PowerPoint • Excel • Kenshoo • RiteTag • Hootsuite • Brand24 LANGUAGES

• English – Advanced

• Spanish – Native

• Dutch – Beginner

HOBBIES AND INTERESTS

• Music and concerts

• Guitar playing

• Technology

• Drawing

• Ecology and Cultural Studies

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