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Sales Marketing

Monza, Province of Monza and Brianza, Italy
May 24, 2020

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Filippo Pratico’

Via Alberelle **B, ***** (Milano)

+39-335-****** Mobile


Married with 2 daughters

Nationality: Italian

Autorizzo il trattamento dei dati personali secondo il Decreto Legislativo N. 196/03.


+30 year work experience in Multinational


Extensive EMEA experience in all aspects of

WW and Geo Strategy, Sales & Marketing,

Operations in a high tech environment.

Extensive experience to build and execute

strategy working close to McKinsey and Bain.

Strong P&L management as core competence

Strong competence to manage complex matrix

Organization including Merge &Acquisition

MULTI Channels RETAIL, Commercial Telco

Strong leadership to drive organization and

business expansion

Trilingual English, Italian and Spanish


Direct & Honest.

Strategic thinking with long term vision.

Innovative thinking. Pioneer of new ideas

Committed to meet and exceed plans.

Team player.

Treat people with respect leveraging diversity

Train organization to drive high level results


Strategy and Execution are keys for success.

Leadership is very different from management.

Being able to prioritize is a valued skill set.

Make profitable business


High school diploma (Electronics and IT)

MBA held in Singapore (12 months). Scored


Business, Marketing, Administration and

Management held in SDA Bocconi University


Tennis, Football, Biking



Vice President and General Manager WSouthern Europe

Part of Emea Leadership Team Board.

Part of WW Global Leadership Team to design

Company Strategy.

Regular Strategy/Plan execution review progress

at GEO and WW level with CEO.

Lead and drive EMEA Strategy expansion on

Channel, Product, Software and Services.

Responsible for a management team of Country

Managers, Operation, Barcelona WE Sales

Center, Supply Chain, Marketing, HR, and

Finance. Full organization of 500 HC

Responsible for full Product Portfolio

Management PC, Printer, Tablet, Smartphone,

Server Storage, Software and SaaS, IoT, Nutanix

Sales Responsibility for Channel WEurope:

Retail, Commercial,, and Telco

Sales Responsibility for Global, Enterprise, PS, MidMarket in WEurope (200 account mngr)

Responsible for WSouth Europe Marketing

activities (Digital, Channel MKT, Alliances and

ATL investment). Yearly ATL budget $40M

Large Emea Region in Server, Storage and IOT

projects with $300M revenue

Large Emea Region for revenue and profit $2.2B

revenue and 4% Profit

Large Region for Service with $180M Revenue

Large Region for Software and SaaS projects

with $100M revenue

Biggest Region for Networking (wireless and

wired) with $17M yearly Revenue


Revenue growth from $600M to $2.2B in 5 years

Record Brand Awareness from 5% to 50%

Biggest Region in Emea on Data Center Business

Major Customer wins: Cineca Server, Storage

Software $35M, EDF $60M Server and IOT, Storage

Sofware, Poste Italiane $50M Server, Storage Software, ENI $40M Server, IOT, Storage, Software SaaS solution and PC, Caxia $20M Server and PC, Santander $20M

Server and PC BCS $15M server and storage.


2010 to 2012: Hewlett-Packard

Channel Executive Sales Director for Italy and Southern small countries

Responsible for building and executing Southern

Europe Channel Strategy driving Commercial,

Retail and Telco channels. Team of 100 HC

Responsible for full HP BUs Portfolio (Product,

IOT, Service and Software, SaaS solution)

LEAD EMEA Channel Strategy Program

implementation with Barcelona Inside Sales

Call Center (150 people). Emea Sales and

Marketing Program release. Delivered $392M

extra revenue in FY2011

Responsible for HP Store (e-commerce sales)

Full P&L responsibility for around $2bn

TRACK OF RECORD Revenue Growth from

$1.7B to $2B in 2 years!

2004 to 2010: Hewlett-Packard

Category Executive Director for Italy

Product management responsibility

PC, Server, Storage and Software

Pricing Management responsibility

P&L responsibility for around $1.4bn

Commercial and Consumer products

Manage a team of 20 people

Corporate and Enterprise Director for Italy

2002 to 2004: Hewlett-Packard

Corporate and Enterprise customers

responsibility (300M$)

Presales team responsibility

P&L responsibility

Management of a sales team of 40 people

1997 to 2002: Digital Compaq

Personal Computer and Server responsibility BU


Responsibility for Products, Sales & Marketing


Manage a team of 50 people (Sales specialists,

Retail Sales, Presales and Bid desk)

1990 to 1997: Bull Zenith

Presales and Product management responsibilities for Printer, Personal Computer and Server

1987 to 1990: Memorex Telex

Product and Presales Specialist

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