Married with 2 daughters
Autorizzo il trattamento dei dati personali secondo il Decreto Legislativo N. 196/03.
+30 year work experience in Multinational
Extensive EMEA experience in all aspects of
WW and Geo Strategy, Sales & Marketing,
Operations in a high tech environment.
Extensive experience to build and execute
strategy working close to McKinsey and Bain.
Strong P&L management as core competence
Strong competence to manage complex matrix
Organization including Merge &Acquisition
MULTI Channels RETAIL, Commercial Telco
Strong leadership to drive organization and
Trilingual English, Italian and Spanish
Direct & Honest.
Strategic thinking with long term vision.
Innovative thinking. Pioneer of new ideas
Committed to meet and exceed plans.
Treat people with respect leveraging diversity
Train organization to drive high level results
Strategy and Execution are keys for success.
Leadership is very different from management.
Being able to prioritize is a valued skill set.
Make profitable business
High school diploma (Electronics and IT)
MBA held in Singapore (12 months). Scored
Business, Marketing, Administration and
Management held in SDA Bocconi University
HOBBY AND SPORTS
Tennis, Football, Biking
Vice President and General Manager WSouthern Europe
Part of Emea Leadership Team Board.
Part of WW Global Leadership Team to design
Regular Strategy/Plan execution review progress
at GEO and WW level with CEO.
Lead and drive EMEA Strategy expansion on
Channel, Product, Software and Services.
Responsible for a management team of Country
Managers, Operation, Barcelona WE Sales
Center, Supply Chain, Marketing, HR, and
Finance. Full organization of 500 HC
Responsible for full Product Portfolio
Management PC, Printer, Tablet, Smartphone,
Server Storage, Software and SaaS, IoT, Nutanix
Sales Responsibility for Channel WEurope:
Retail, Commercial, Lenovo.com, and Telco
Sales Responsibility for Global, Enterprise, PS, MidMarket in WEurope (200 account mngr)
Responsible for WSouth Europe Marketing
activities (Digital, Channel MKT, Alliances and
ATL investment). Yearly ATL budget $40M
Large Emea Region in Server, Storage and IOT
projects with $300M revenue
Large Emea Region for revenue and profit $2.2B
revenue and 4% Profit
Large Region for Service with $180M Revenue
Large Region for Software and SaaS projects
with $100M revenue
Biggest Region for Networking (wireless and
wired) with $17M yearly Revenue
Revenue growth from $600M to $2.2B in 5 years
Record Brand Awareness from 5% to 50%
Biggest Region in Emea on Data Center Business
Major Customer wins: Cineca Server, Storage
Software $35M, EDF $60M Server and IOT, Storage
Sofware, Poste Italiane $50M Server, Storage Software, ENI $40M Server, IOT, Storage, Software SaaS solution and PC, Caxia $20M Server and PC, Santander $20M
Server and PC BCS $15M server and storage.
PROFFESSIONAL EXPERIENCE (continue)
2010 to 2012: Hewlett-Packard
Channel Executive Sales Director for Italy and Southern small countries
Responsible for building and executing Southern
Europe Channel Strategy driving Commercial,
Retail and Telco channels. Team of 100 HC
Responsible for full HP BUs Portfolio (Product,
IOT, Service and Software, SaaS solution)
LEAD EMEA Channel Strategy Program
implementation with Barcelona Inside Sales
Call Center (150 people). Emea Sales and
Marketing Program release. Delivered $392M
extra revenue in FY2011
Responsible for HP Store (e-commerce sales)
Full P&L responsibility for around $2bn
TRACK OF RECORD Revenue Growth from
$1.7B to $2B in 2 years!
2004 to 2010: Hewlett-Packard
Category Executive Director for Italy
Product management responsibility
PC, Server, Storage and Software
Pricing Management responsibility
P&L responsibility for around $1.4bn
Commercial and Consumer products
Manage a team of 20 people
Corporate and Enterprise Director for Italy
2002 to 2004: Hewlett-Packard
Corporate and Enterprise customers
Presales team responsibility
Management of a sales team of 40 people
1997 to 2002: Digital Compaq
Personal Computer and Server responsibility BU
Responsibility for Products, Sales & Marketing
Manage a team of 50 people (Sales specialists,
Retail Sales, Presales and Bid desk)
1990 to 1997: Bull Zenith
Presales and Product management responsibilities for Printer, Personal Computer and Server
1987 to 1990: Memorex Telex
Product and Presales Specialist