Stacey Wirtjes

**** ****** **. ****: 817-***-****

Fort Worth, TX 76108 adde3j@r.postjobfree.com

Summary

Seasoned Marketing/eCommerce Director with a comprehensive background managing highly effective communication campaigns that support key sales, marketing and stakeholder engagement objectives; accomplished in all aspects of commerce management/implementation and campaign development including copywriting, editing, audience targeting, email and social media marketing and production. Accomplishments

Champion of digital communications with a track record of creating and implementing successful websites, online promotional plans and social media programs. Staying current with constantly evolving technologies in online social networking, online analytics and work closely with clients to create innovative, effective campaigns.

Experience

Director of eCommerce & Customer Service 07/2018 – Current SUCCESS Partners Plano, TX

Create direction and strategy for web design/development, SEO, email and social media management, digital marketing strategies and timelines, and our customer support team

Design, develop, maintain and optimize 30+ client retail websites using the Big Commerce platform

Responsible for new product implementations and all that entails, general site maintenance, tracking development and reporting timelines to necessary stakeholders

Work diligently with clients to ensure we promote their online retail stores and products in the most effective and efficient manner

Manage product marketing photography/photoshoots to ensure best possible representation in store and for marketing materials; including organizing location and studio shoots, sourcing models, scheduling production teams, photographers and creative

Oversee departmental sourcing and purchasing functions for all ecommerce site merchandise

Event Management duties including but not limited to site logistics and coordination, floor plans, promotional offers, signage and merchandising retail pop-up shops Director of Digital Communications 07/2015 – 07/2018 Digital Alchemy Fort Worth, TX

Increased department revenue & staff by 285% & 350% respectively over the course of three years

Identify, develop, execute and evaluate marketing strategies and quarterly marketing plans for our hospitality clients based on company objectives and market trends

Negotiate and execute agreements for all clients

Formal presentations in business centers, round table discussions, break-out sessions, one-on-one discussions and informal meetings educating clients on e-mail marketing and social media capabilities, best practices, industry standards and the current state of the client

Research new trends and technologies to assist in creating a new self-service system that fits the needs of our customers, put us ahead of the curve and is manageable by our existing technology

Mentor and develop campaigns team on evolving industry standards, trends; ensuring all marketing campaigns are as optimized and effective as possible

Continually analyzing and making improvements on systems, process and reporting Sr. eCommerce Marketing Manager 09/2008 – 07/2015

SUCCESS Partners Lake Dallas, TX

Identify, develop and evaluate marketing strategies based on knowledge of company objectives and market trends

Develop and execute multiple integrated marketing plans each quarter

Maintain standards of excellence for eCommerce site development and promotional activities

Manage internal online functions for eCommerce projects, implementations and site development

Spearhead the creation of marketing e-mails, social media initiatives and content, online and onsite marketing tactics, materials, campaigns and web copy

Hire, manage and mentor the marketing team for all online retail storefront launches

Customize reports and interpret website and e-mail analytics to enhance and improve marketing strategies and initiatives

Assist with product development for trade shows and industry events

Manage, track and report internal and external approvals of all products Internet Marketing Coordinator/Marketing Sales Assistant 01/2002 - 09/2008 Progressive Concepts/Teletouch Haltom City, TX

Produced Product Catalogs and Press Releases

Design/production of quarterly brochures, flyers, e-flyers, and direct mail

Assist marketing sales representatives and maintain e-mail database

Responsible for e-mail database maintenance and assisting marketing sales representatives, purchasing, warehouse, and service departments

Education

MBA: Texas Wesleyan University – Marketing

Fort Worth, TX, USA

Dean's List

Bachelor of Science: Texas Wesleyan University – Communication: Advertising/PR Fort Worth, TX, USA

Dean's List

Staff Writer for The Rambler (Campus Newspaper)

Skills

HTML, CSS, Big Commerce, Magento, Adobe Creative Suite, Microsoft Office, XMPie, WordPress, Mail Chimp, Google Analytics, Google Ads, Salesforce, Smartsheet, Trello, HubSpot, NetSuite, CRM tools Direct marketing campaigns, mobile marketing, market segmentation, trade show and event planning, formal presentations and training

Certifications: Marketing Certified Consultant, Google Analytics

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