Craig Fitch BSc. EET
Mission, BC Canada Tel: 1-604-***-**** Email: ****************@*****.***
PROFESSIONAL SUMMARY
Offer an in-depth understanding of the sales cycle process and remain focused on customer satisfaction throughout all stages with experience in cold calling, presentations, negotiations and closing. Exceeding goals and quotas with an effective management style, superior communication skills, strategic business development planning and successfully securing sales and revenue by capitalizing on growth opportunities along with territory expansion and new account development. Travel to many countries working cooperatively with professionals in different types of team environments with diverse cultural backgrounds and creating lifelong relationships. Enjoy working with team members that have a common goal to achieve, who work well together and have strong values. CORE COMPETENCIES
Territory management running all aspects of sales operations and marketing
In charge of engineering technology and technical sales, customer service and phone support
Attending and public speaking at business and sales conferences, exhibitions and shows all over the world
Hosting webinars, conference calls and delivering technical presentations with potential clients
Responsible for financials, purchase orders, scheduling, expenses and inventory management
Responsible for territory expansion, new account development and relationship building
Strategies for lead qualification, presentations and proposals, complex negotiations and closing, financial discussions and RFP’s
Developed quarterly email campaigns in accordance with advertising schedules and sales budgets
Achieved growth and surpassed yearly sales quota targets
Working alongside Key Opinion Leaders (KOL) influencing marketing and sales
Ambitious communication and sales skills through social media, emails, cold calling, webinars, conference calls, meetings and presentations
Implement company business plan and provide information for future improvement
Responsible for resolving problems, identifying and analyzing trends, monitoring competitor activities and responding to customer needs
Deal with customer queries, analyze precise ongoing market analysis, valuation of competitors products and look for unique ways to enhance sales
Introduce new or trending technology effectively and efficiently to grasp acceptance with existing, current and new clients
Design and implement a strategic business plan that expands company's customer base and ensure it's strong presence
Present sales, revenue, expenses reports and realistic forecasts to the management team
Identify emerging markets and market shifts while being fully aware of new products and competition status
Extensive hardware and software knowledge, programming experience, field service and installations, technical reports
Business travel worldwide
PROFESSIONAL EXPERIENCE
WESTBAY INSTRUMENTS BURNABY, BC
Technical Sales Engineer January 2019 - Present
INNOVA MEDICAL OPHTHALMICS Toronto, ON
Western Canada Technologies Territory Manager May 2015-January 2019 OCULUS INC. Arlington, WA
Product Specialist May 2013-May 2015
PACIFIC MEDICAL Delta, BC
Service Manager November 2012-May 2013
INNOVA MEDICAL OPHTHALMICS Toronto, ON
Western Canada Technical Field Service Engineer Jan 2010-Nov 2012 OPTOS INC. Marlborough, MA
Senior Field Service Engineer October 2003-December 2009 KLA-TENCOR CORPORATION Milpitas, CA
Associate Test Engineer June 2000-February 2002
ALTA INDUSTRIAL AUTOMATION Calgary, AB
Research and Design Engineer June 1998-June 2000
HOME DEPOT Calgary, AB
Department Supervisor (Assistant & General Manager Duties & Training) June 1996-June 2000 EDUCATION
HEIDELBERG ENGINEERING ACADEMY INTERNATIONAL SALES BOOTCAMP Heidelberg, GmbH Sales and Leadership Training July 2018
DEVRY INSTITUTE OF TECHNOLOGY UNIVERSITY Calgary, AB/Phoenix, AZ Bachelor of Science Degree Electronics Engineering Technologist June 1996–June 2000
Successfully developed a Digital Signal Processing automated robotic instrument with high-definition CCD cameras and adapted it to a manual industrial electronics pick & place instrument which was funded by Alta Industrial Automation and used as a teaching instrument at DeVry Institute of Technology University. OKANAGAN COLLEGE Princeton, BC
Silviculture Forestry Degree January 1994–June 1996
Certified: Wilderness Firefighting, Industrial First Aid Level III, Canadian Red Cross Basic Rescuer (includes child & infant), Brushing/Thinning/Planting/Spacing/Mistletoe, Bio-geo-climatic Ecosystems Classification, Stand Level Bio-diversity, Transportation of Dangerous Goods, Bucking/Falling/Chainsaw Safety, Forests Practices Codes/Bidding a Contract, Mapping/Surveying/Plotting with GPS Systems, Class 4 license, Pesticides Applicator Course, Examination, Industrial First Aid Transportation Endorsement, F. Marshall’s Forestry–Dendrology, Mapping, Traversing, Spacing, WHMIS (Workplace Hazardous Materials Information Systems)
VOLUNTEER
ABBOTSFORD MINOR FAST-PITCH ASSOCIATION Abbotsford, BC Team Rep Coach September 2017-Present
MISSION MINOR SOFTBALL ASSOCIATION Mission, BC
President, Vice President, Umpire in Chief, Team Coach April 2008-September 2018 SOFTBALL B.C British Columbia
Umpire - Level 2 April 2012-Present
BRITISH COLUMBIA PROVINCIAL AMBULANCE Princeton, BC Thompson Okanagan Region January 1994-June 1996
OKANAGAN SEARCH & RESCUE Princeton, BC
Thompson Okanagan Region January 1994-June 1996
MOUNTAIN PATROL, SKI & SNOWBOARD COACH Princeton, BC Thompson Okanagan Region January 1994-June 1996
***REFERENCES WILL BE PROVIDED UPON REQUEST***